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Nerissa, Nidianti
Universitas Andalas
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An Analysis of the Promotional Strategy at RSIA Fadhila Batusangkar Nidianti Nerissa; Yulia Hendri Yeni; Abdi Setya Putra
Jurnal Kesehatan - STIKes Prima Nusantara Vol 14 No 3 (2023): Jurnal Kesehatan
Publisher : LPPM Universitas Prima Nusantara Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35730/jk.v14i3.1135

Abstract

Background: According to the 2016 Indonesia Health Profile, the quantity of hospitals in Indonesia experienced growth between 2013 and 2016. The quantity of hospitals witnessed a rise from 2,228 in 2013 to 2,601 in 2016. As of 2016, Indonesia had a total of 555 Special Hospitals and 2,046 General Hospitals operating within its hospital system. Hospitals in Indonesia undoubtedly face fierce competition; consequently, it is not illogical for hospital administrators to consider marketing strategies in an effort to overcome the obstacles that already exist.Method: The research employed a qualitative methodology, encompassing in-depth interviews, document analysis, and observations conducted at RSIA Fadhila Batusangkar. By employing the triangulation technique and conducting content analysis and data validation, conclusions will be reached.Result: The study's findings indicate that each component of the marketing communication combination yields distinct outcomes. There are low, medium, and high impacts of each of the eight elements on the enthusiasm of the target market. Additionally, the issues that are present in each element are distinct. Every aspect is beset with challenges, commencing with subpar human resources that lacks development and training, supporting facilities for mobilization, and materials for producing promotional content; the dissemination of promotional media continues to be limited in scope and lacks a comprehensive evaluation system; and so forth. The hospital must implement both short-term and long-term solutions, including enhancing its human resources and implementing promotional support recommendations.
Optimalisasi Peran PMO untuk Meningkatkan Keteraturan Pengobatan TB Fadhani, Masyithah; Fahmi, Asrul; Yoni, Indri Desra; Wizia, Lady; Nerissa, Nidianti; Suyanto, Suyanto; Ashra, Fauzi
Menara Pengabdian Vol 5, No 2 (2025): Vol. 5 No. 2 Desember 2025
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/jmp.v5i2.7620

Abstract

Tuberkulosis (TB) masih menjadi salah satu permasalahan kesehatan masyarakat yang memerlukan penanganan komprehensif, terutama terkait rendahnya keteraturan pengobatan pasien. Peran Pengawas Menelan Obat (PMO) menjadi kunci dalam memastikan kepatuhan pasien menjalani terapi OAT (Obat Anti Tuberkulosis) secara teratur. Namun, pemahaman dan keterampilan PMO di masyarakat sering kali belum optimal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas PMO melalui pemberian edukasi kesehatan yang Metode kegiatan meliputi penyuluhan, diskusi interaktif, simulasi pendampingan, serta pemberian leaflet untuk memperkuat pemahaman peserta. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan PMO mengenai pentingnya keteraturan minum obat, dan teknik pemantauan kepatuhan. Selain itu, peserta melaporkan peningkatan kesiapan dalam menjalankan peran pendampingan kepada pasien TB di komunitas. Kegiatan ini membuktikan bahwa edukasi kesehatan berperan penting dalam mengoptimalkan fungsi PMO, sehingga berpotensi meningkatkan keteraturan pengobatan TB pada masyarakat. Diharapkan program ini dapat dilanjutkan dengan pemantauan jangka panjang dan kolaborasi lintas sektor untuk mendukung eliminasi TB.
Co-Authors Abdi Setya Putra Fahmi, Asrul Fauzi Ashra Masyithah Fadhani Suyanto Suyanto Wizia, Lady Yoni, Indri Desra Yulia Hendri Yeni