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Pengaruh Citra Toko Dan Kepercayaan Toko Terhadap Loyalitas Konsumen Pada Toko Station Game Di Tenggarong Rahmat Ramadhani; Iskandar Iskandar; Awang Yacoub Luthman
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 18 No 2 (2018)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Abstract :Toko Station Game Tenggarong which is a branch of Station Celular Samarinda which serves the sale and purchase of mobile phones and accessories that are located on the lake Semayang RT.12 Kelurahan Melayu Tenggarong District. The goods are sold at Tenggarong Station Station Shop directly imported from jakarta and surabaya. The purpose of this study is to find out whether the variables of Store Image and Store Trust affect simultaneously to Consumer Loyalty At Station Station Game In Tenggarong, to find out, Are the variables of Store Image and Store Trust partially influence on Consumer Loyalty At Station Station Game Di Tenggarong and to know, Among the independent variables are the variables which have the most dominant influence on the Consumer Loyalty At Station Stores Game In Tenggarong? From both result of partial correlation test above seen value of Scitra variable of store bigger influence than store trust variable, so store image variable is the most dominant variable influence to consumer loyalty. From the description, it can be concluded that the second hypothesis in this study "That, Variable Image of Stores Which Has The Dominant Influence On Consumer Loyalty At Station Game Stores In Tenggarong" in accepted and proven truth. Keywords: Consumer Loyalty, Store Image And Store Trust

Analisis Perbandingan Persepsi Konsumen Mengenai Store Atmosphere Pada Ritel Modern Dan Ritel Konvensional (Studi Kasus Pada Indomaret Dan Toko Dedy Di Tenggarong) Silvia Nurma Novianti; Awang Yacoub Luthman; Ilham Ilham
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 18 No 2 (2018)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Abstract:Our highly perceived form of word is the distance that reads these small traders fret. If retail business grows year by year in the absence of prevailing regulations then it is with conventional market which will also reduce revenue from the conventional market itself, because the adjacent distance is certainly cheaper than traditional market. The purpose of this research is to know and analyze comparison of consumer perception about store atmosphere in modern retail (Indomaret) and conventional retail (Toko Dedy). The data used is primary data. This research method using purposive sampling, with the terms and conditions applicable. Samples studied were 91 respondents. Number of variables studied is 1 ie store atmosphere with 4 indicators. In this research using Paired Sample T-Test analysis by comparing the average value in modern retail (Indomaret) and conventional retail (Toko Dedy). From the results of the study stated that the first hypothesis statement in this study which states "that there are significant differences in consumer perceptions of store atmosphere in modern retail and conventional retail" received. This is reinforced by the result of Paired Sample T-Test obtained by tcount equal to 37,919 which is bigger than ttable that is 1,9867 with probability (Sig.) 0.000 which is also smaller than 0,05. Then a statement from the second hypothesis stating that "the difference in consumer perception of store atmosphere in modern retail is more dominant than conventional retail" is accepted. It is proved by comparison result of mean value of Paired Sample Statistics obtained by mean value in modern retail (indomaret) equal to 58,5275 while mean value in conventional retail (Toko Dedy) is smaller that is equal to 29,7692. Keywords: Store Atmosphere, Modern Retail, Conventional Retail.

Analisis Faktor-Faktor Store Atmosphere Terhadap Impulse Buying Pada The Warong Distorsi Di Tenggarong Juwita Andriani; Awang Yacoub Luthman; Ilham Ilham
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 19 No 2 (2019)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Abstract:The purpose of this study was to determine and analyze the influence of store atmosphere factors on impulse buying. The data used is primary data. This research method uses sampling aksidental. Samples were examined as many as 122 respondents. The number of independent variables studied were 4 namely exterior (exterior), general interior (inside), store layout (store layout), interior display (in store display), and with 1 dependent variable namely impulse buying (unexpected purchase) . In this study using an analytical tool, Factor Analysis. From the results of this study states that the first hypothesis in this study which states that "Store Atmosphere Factors consisting of exterior, general interior, store layout and interior display simultaneously have a significant effect on impulse buying" is accepted. This is confirmed by the results seen in the KMO and Bartlett's test tables obtained KMO and Bartlett's test numbers are 0.736 with a significant 0,000. Because the number is above 0.5 and far significant below 0.005 (0,000 <0,005), then the variables and samples that exist can actually be analyzed further. Paying attention to these results provides the basis that what underlies impulse buying at cafe The Warong Distorsi in Tenggarong through visitors' views through 4 factors: exterior, general interior, store layout, interior display has a simultaneous significant influence on impulse buying at Cafe The Warong Distorsi. Then the statement from the second hypothesis which stated that "the most influential general interior of impulse buying at The Warong Distorsi Tenggarong" was accepted. It is proven by the results of component matrix analysis that it can be known through 1 forming component and arranged in rank order, and it can be explained that the exterior factor has a correlation value of 0.789, the general interior gets a value of 0.845, the store layout is 0.826 and the interior display has a value of 0.695. From these results it can be seen that the general interior with the highest value is the most influential variable on impulse buying at The Warong Distorsi.Keywords : Store Atmosphere, Exterior, General Interior, Store Layout, Interior Display, Impulse Buying

Analisis Perbandingan Persepsi Tenaga Non PNS Mengenai Profesionalisme Pada Instansi BLUD Dan OPD Di Kutai Kartanegara (Studi Kasus Pada RSUD A.M Parikesit Dan Dinas Pekerjaan Umum) Dayang Dessy Nurhayati; Awang Yacoub Luthman; Dedy Mulyadi
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 19 No 2 (2019)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Abstract:The purpose of this study was to find out whether there were differences in the professionalism of work of Non PNS employees at BLUD Institutions with OPD in Kutai Kartanegara. The data used is primary data. This research method uses incidental sampling. The sample studied was 86 respondents in BLUD and 52 respondents in OPD. The number of variables studied is 1 namely work professionalism with 5 indicators. In this study, the Independent Sample T-Test Test was analyzed by comparing the mean values of BLUDs and OPDs in Kutai Kartanegara. From the results of the study stated that the statement of the first hypothesis in this study which states "that there are differences in the professionalism of the work of Non PNS employees in BLUD Institutions with OPD in Kutai Kartanegara" accepted. This is reinforced by the results of the Independent Sample T-Test which obtained a tcount of 12.902 with a probability (Sig.) 0,000 which is also smaller than 0.05. Then the statement from the second hypothesis which states "that the professionalism of the work of Non PNS employees at BLUD Agencies is higher than the OPD in Kutai Kartanegara" is accepted. It is proven by the results of the comparison of the average value obtained by the mean value of the BLUD 23.2558, while the mean value on the OPD is smaller which is equal to 20.0192.Keywords: Work Professionalism

Analisis Perbedaan Gender Dalam Kepuasan Kerja Pegawai Sub Bagian Keuangan Pada Dinas Cipta Karya Dan Tata Ruang Kabupaten Kutai Kartanegara Awang Yacoub Luthman
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 17 No 1 (2017)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Abstract:The purpose of this study was to determine and assess gender differences in job satisfaction employees in the Finance Sub-Division of Cipta Karya and Tata Ruang Office in Kutai Kartanegara Regency. Problems seen that in achieving job satisfaction between genders in the Sub Division of Finance Office of Cipta Karya and Tata Ruang Office must not be separated from some of the factors that influence the placement, compensation, working conditions and leadership. The fact is visible in the field, employee satisfaction is not maximized. The technique of collecting data from the source to the measurement Likert scale questionnaire and interview. Data analysis technique used is chi square analysis. Total sample as many as 34 people Based on the results of the research it can be concluded that there are gender differences in job satisfaction employees of Sub Division of Finance at Cipta Karya and Tata Ruang Office, so the hypothesis of this research is accepted and proven truth.Keywords: Gender Differences, Job Satisfaction

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