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All Journal Jurnal Komunikasi dan Budaya Al Mitsali : Jurnal Penelitian dan Pendidikan Bahasa Arab
Rizki Fatmala
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Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI KOMUNIKASI PT. BANK NEGARA INDONESIA (PERSERO) Tbk DALAM ACQUISITION AND EXISTING POTENTIAL NASABAH EMERALD DI Kcp. MARTAPURA Rizki Fatmala; Bianca Virgiana; septiana wulandari
Jurnal Komunikasi dan Budaya Vol 1 No 2 (2020): Jurnal Komunikasi dan Budaya
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.713 KB) | DOI: 10.54895/jkb.v1i2.753

Abstract

Competition between banks in attracting customers makes PT Bank Negara Indonesia must have a communication strategy to be able to attract and retain customers.The theory used in this research is the strategy selection model theory that discusses how communication actors choose message strategies to achieve their objectives. Achieving fulfillment from others is one of the goals of communicationIn this study, researchers used a qualitative descriptive study using in-depth interviews with informants to obtain valid data.The results of this study explain the decline in Emerald customers at PT. Bank Negara Indonesia (Persero) Tbk in KCP. Martapura is due to the decline in fulfillment of Asset Under Management (AUM) customers from the Emerald target which, if decreased, is subject to a fine of two hundred and fifty thousand a month to still be an Emerald customer, but due to customer needs and unable to meet its AUM targets, many choose to down grade than paying a fine.The conclusion from this study of the 9 theories chosen to see communication strategies there are two theories that are not fulfilled, namely promises and leads to moral obligations, fulfillment of the agreement is not carried out properly because there are still customers who do not maintain the Emerald balance target and are required to pay fines for continue to receive Emerald services, Leading to moral obligations, customers do not meet the obligations of the Emerald balance target and object to paying fines and choosing a downgrade from Emerald customers
STRATEGI KOMUNIKASI PT. BANK NEGARA INDONESIA (PERSERO) Tbk DALAM ACQUISITION AND EXISTING POTENTIAL NASABAH EMERALD DI Kcp. MARTAPURA Rizki Fatmala; Bianca Virgiana; Septiana Wulandari
Jurnal Komunikasi dan Budaya Vol 1 No 2 (2020): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v1i2.753

Abstract

Competition between banks in attracting customers makes PT Bank Negara Indonesia must have a communication strategy to be able to attract and retain customers.The theory used in this research is the strategy selection model theory that discusses how communication actors choose message strategies to achieve their objectives. Achieving fulfillment from others is one of the goals of communicationIn this study, researchers used a qualitative descriptive study using in-depth interviews with informants to obtain valid data.The results of this study explain the decline in Emerald customers at PT. Bank Negara Indonesia (Persero) Tbk in KCP. Martapura is due to the decline in fulfillment of Asset Under Management (AUM) customers from the Emerald target which, if decreased, is subject to a fine of two hundred and fifty thousand a month to still be an Emerald customer, but due to customer needs and unable to meet its AUM targets, many choose to down grade than paying a fine.The conclusion from this study of the 9 theories chosen to see communication strategies there are two theories that are not fulfilled, namely promises and leads to moral obligations, fulfillment of the agreement is not carried out properly because there are still customers who do not maintain the Emerald balance target and are required to pay fines for continue to receive Emerald services, Leading to moral obligations, customers do not meet the obligations of the Emerald balance target and object to paying fines and choosing a downgrade from Emerald customers
Pengaruh Pembelajaran Daring Terhadap Hasil Belajar Bahasa Arab Kelas VIII SMPIT Permata Bunda Bandar Lampung Rizki Fatmala; Muhammad Irham; Hamdal
Al Mitsali : Jurnal Penelitian dan Pendidikan Bahasa Arab Vol. 2 No. 1 (2022): Al Mitsali: Jurnal Penelitian dan Pendidikan Bahasa Arab
Publisher : Program Studi Pendidikan Bahasa Arab

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Since the COVID-19 pandemic, online learning is nolonger an option, but online is an obligation. Onlinelearning is the only option to ensure learning goes on.This certainly adds new challenges for every educationactor in Indonesia. The purpose of this study was todetermine whether or not online learning had an effecton Arabic learning outcomes at SMP IT Permata Bundaclass VIII Bandar Lampung in the 2020/2021 schoolyear.This research method uses quantitative research, theinstrument used in the form of questionnaires andpopulation documentation in this study is class VIIISMP IT Permata Bunda Bandar Lampung number 55, asfor the results of research that has been carried out byresearchers after conducting a normality test, thenresearchers conducted a linearity test to find out the data.is linear and can be used, then the researchers tested atthe final stage, namely a simple linear regression test,namely to find out the results of the study, it can be seenthat the value of tcount < ttable (0.-948 < 0.200) and thesignificance value is obtained 0.347 which means thevalue is more greater than 0.05, it can be seen that if thesignificance value > 0.05 means that the x variable hasno effect on the y variable, so it can be concluded that:There is no effect of online learning on Arabic learningoutcomes at SMP IT Permata Bunda Bandar Lampungwith a t value smaller than table meaning yes onlinelearning at SMP IT Permata Bunda Bandar Lampung isquite effective, and other factors that affect studentlearning outcomes such as: physical, psychological,family and so on.
Co-Authors Bianca Virgiana Hamdal Muhammad Irham Septiana Wulandari