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All Journal KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Kependidikan Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Transformasi: Journal of Economics and Business Management Jurnal Abdimas Indonesia
Taufikurrahman Taufikurrahman
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Transformasi: Journal of Economics and Business Management

 1 
Pengaruh Implementasi Digital Marketing Terhadap Peningkatan Volume Penjualan UMKM Smille Bouquet Di Desa Kedungdalem Taufikurrahman Taufikurrahman; Afifah Ulul Azmi; Dinda Griselda Azura Gestyaki; Dhiya' Ayu Adibah; Rachmanita Eza Putri Wiyandari; Thersa Armenia Putri
Transformasi: Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i2.770

Abstract

Technological developments in the current industrial era 4.0 are inevitable, especially in the business sector. The rapid dissemination of information has an impact on the process of the business itself. This is the most important point for business people, starting from the increase in sales volume and profits from usual. Digital marketing is one of the marketing media to market businesses in the form of services, labor, and others that are now in great demand by the wider community. Therefore with digital marketing, it can make it easier for people to run their business with marketing and sales techniques that are different from before. Advances in technology, especially in the field of information create new concepts in the field of marketing. The Smille Bouquet (SME) Small and Medium Enterprise actor from Kedungdalem Village initially carried out offline marketing which was carried out by marketing sales during graduation events, as well as other events that could be visited to market the bouquet. However, entering this digital marketing era, Smille Bouquet (SME) Small and Medium Enterprise actors also take advantage by marketing through social media such as Instagram, Shopee and Whatsapp. Smille Bouquet (SME) Small and Medium Enterprise choose online marketing or take advantage of digital marketing because it can increase sales volume and develop the business so that it is better known by the wider community.
Co-Authors Abid Abhirama Achmad Abdi Syarifudin Adinda Rachmawati Puspita Ayu Afifah Ulul Azmi Ahmad Yusril Ivani Bastyan Mahendra Aisyah Vira Ratnaningsih Akira Putra Ardiansyah Alifia Iga Sutrisno Alvin Qumar Amir Ana Wafiyatul Alifah Ananda Devi Muri Utomo Andissa Listya Quatatita Anggraheny Sulistyana Aniq Farikha Annisa Anastasia Bahrul Ulum Berlianda Khisbatul Ifadah Deffany Riono Putri Dharma Putra Raharja Dhiya' Ayu Adibah Dinda Griselda Azura Gestyaki Ellinda Febrianty Endiva Khoirum Putri Evi Tri Jayanti Fawziyah Ramadhani G. Oka Warmana Hawa Ridhani W Husain Taufiqqurrahman Imam Maskuri Ira Wikartika Iriani Iriani Irma Tiara Ekayasah Kezia Rahadita A Lailatul Hasanah Lorita Nafiztus Herfizal M Andi Hakim M. Effendy Dwi Y M. Khairil Amin Mahendra Wisnu Wardana Marta Amanda Panjaitan Maulana Khalid Mega Cahyono Putera Mercy Zakia Adhisty Mohammad Kafi Putra Jauhari Mohammad Raffi Faizul Haq Mohammad Rizqy Mohammad Syarifuz Zaim Musyarofah Nur Wahidah Nabila Ayu Kristina Nabilah Widyayuniar Nada Salsabilah Ni Putu Krisna Purnama Sari Nurul Anggraini Nurul Aulia Shifa Devi Nuur Madina Poppy Avianti Pramana Ajie Putra Puspita Dwi Susanti Putri Delvie Irfanda R. Dimas Satria Juliartha Rachmanita Eza Putri Wiyandari Raden Roro Dwi Rizky P Riena Fitri Andhita S Risqi Firdaus Setiawan Siska Arifah Fauziah Siti Nur Fauziah Siti Winarsih Thersa Armenia Putri Venita Restu Al’Amin Winda Nurhasanah Zainal Abidin Achmad