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All Journal Jurnal Ilmu Keluarga dan Konsumen Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Wiratani : Jurnal Ilmiah Agribisnis Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Astuti Wulandari
Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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PENGARUH KARAKTERISTIK PETANI TERHADAP PRODUKSI PADI SAWAH DAN KELAYAKAN USAHATANI DI DESA MAPPESANGKA Wulandari, Astuti; Ilsan, Mais; Haris, Abdul
WIRATANI Vol 7, No 2 (2024): Desember 2024
Publisher : Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/wiratani.v7i2.470

Abstract

THE INFLUENCE OF DIGITAL MARKETING CAPABILITY AND BEHAVIORAL CUSTOMER RELATIONSHIP MANAGEMENT ON INCREASING SALES OF MSMEs: EMPIRICAL STUDY IN SURAKARTA CITY Syihabuddin, Muhammad; Wulandari, Astuti
Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Vol. 8 No. 1 (2025): JTIMB | Juni 2025
Publisher : Program Studi Magister Manajemen Universitas Advent Indonesia

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Abstract

This study aims to analyze the influence of Digital Marketing Capability and Behavioral Customer Relationship Management (BCRM) on the sales performance of Micro, Small, and Medium Enterprises (MSMEs) in Surakarta, Indonesia. The research is motivated by the increasing need for MSMEs to adapt to digital transformation and to understand customer behavior in order to remain competitive. A quantitative approach was employed using survey data from 150 MSME owners, and the data were analyzed using multiple linear regression. The results show that both Digital Marketing Capability and Behavioral CRM have a positive and significant effect on sales improvement. Behavioral CRM has a stronger influence compared to Digital Marketing Capability, indicating that marketing strategies based on customer behavioral insights yield better performance outcomes. These findings are consistent with the Resource-Based View and Relationship Marketing Theory, and support previous studies emphasizing the importance of technology integration and customer relationship strategies. The managerial implication is that MSMEs should enhance their digital marketing capabilities and develop CRM systems that effectively utilize customer behavioral data. The study is limited to a specific geographic area and uses cross-sectional data; thus, future research is encouraged to adopt longitudinal designs and expand the study scope.
PENGASUHAN OTORITER BERPOTENSI MENURUNKAN KECERDASAN SOSIAL, SELF ESTEEM, DAN PRESTASI AKADEMIK REMAJA Alfiasari, Alfiasari; Latifah, Melly; Wulandari, Astuti
Jurnal Ilmu Keluarga dan Konsumen Vol. 4 No. 1 (2011): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7751.907 KB) | DOI: 10.24156/jikk.2011.4.1.46

Abstract

 Analysis of relation between parenting style perception and academic achievement, social intelligence, and self-esteem become the main issue of the research. This research involved 107 respondents of college students that consist of 55 male and 52 female of 1st grade. Respondents were chosen by proportional random sampling. Authoritative, authority, and permissive choosen as parenting style. Female students had significant correlation with authoritative perception scores. Meanwhile, family income had significant and positive correlation with permissive perception scores. Result showed that higher scores of authoritative that perceived by adolescents then higher scores of social intelligence and self-esteem. In the other hand, higher score of authoritarian that perceived by adolescents then lower scores of sosial intelligence, self-esteem, and academic achievement. Permissive parenting style had positive and significant correlation with academic achievement. Sosial intelligence had positive and significant correlation with self-esteem, meanwhile social intelligence and self-esteem did not had significant correlation with academic achievement. 
PENGEMBANGAN KAMPANYE DIGITAL UNTUK MENINGKATKAN BRAND EQUITY LEMBAGA KONSULTAN KEUANGAN FINOLOGI Syihabuddin, Muhammad; Wulandari, Astuti; Puspitaningrum, Dika
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2122

Abstract

This community service program aims to provide guidance in developing a digital campaign to strengthen the brand equity of the financial consulting firm Finologi. In the financial services industry, brand equity is a strategic factor that determines long-term success, as trust and credibility are the foundation of client relationships. However, Finologi faces challenges such as low brand awareness and a lack of service differentiation compared to competitors. Through this program, a series of activities were conducted, including initial observation, introduction to brand equity concepts, workshops on digital campaign strategies, and assistance in drafting a campaign plan. The focus was on enhancing the internal team’s understanding of brand awareness, brand association, perceived quality, and customer loyalty. The outcomes include an initial digital campaign plan consisting of financial education content, service storytelling, and distribution strategies for key platforms (LinkedIn, Instagram, TikTok, and the company website). With this guidance, Finologi is expected to independently implement its digital campaign to strengthen brand positioning, improve competitiveness, and build sustainable client relationships.
Co-Authors Abdul Haris Alfiasari Mais Ilsan, Mais Melly Latifah Puspitaningrum, Dika Syihabuddin, Muhammad