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All Journal Excellent Jurnal Pengembangan Wiraswasta Jurnal Manajemen Kewirausahaan Jurnal Teknologi dan Manajemen Industri Terapan SEMANIS
Yoyo Indah Gunawan
Universitas IPWIJA
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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PENGEMBANGAN BISNIS BERBASIS KOMUNITAS: STUDI KASUS PEMASARAN OSB HERBAL Akbar Zainudin; Jayadi; Yoyo Indah Gunawan
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Abstract

The business environment is getting more dynamic. Globalization and the development of ICT (Internet Computers and Technology) have compelled companies to come up with innovative ways to connect customers effectively and efficiently. Creating a business community is one strategy to engage with consumers in the modern era. How effective the community is indeveloping a business is the key issue covered in this study, as demonstrated by the case of OSB Corporation. The theories, such as the definition of community, its constituent parts, and the procedures required to establish a community, are drawn from a variety of sources of literature. A case study approach is used in this qualitative research methodology. The herbal company OSB Corporation was the object of observations and interviews for the study. The study's results revealed that OSB Corporation's community had a significant impact on the company's sales
Co-Authors Akbar Zainudin Ani Muslikah Cecep Cecep Cecep Cecep Feby Evelyna Idham Maulana Oktora Jayadi Jhoni Iskandar Lerry Big Senjaya Martono Saragih Muhammad Khoiruman Nabila Cecilia Marasbessy Riskasari Riskasari Septa Intiar Sonia Fuji Lestari Yufifi Liong