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All Journal Journal of Indonesian Economy and Business Journal of Leadership in Organizations Kajian Bisnis STIE Widya Wiwaha Asian Management and Business Review Studi Akuntansi, Keuangan, dan Manajemen Relevance: Journal of Management and Business Eduvest - Journal of Universal Studies Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Journal of Financial, Business and Economics
Diah Retno Wulandaru
Gadjah Mada University, Faculty Of Economics And Business
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Neuroscience Social Sciences

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THE EFFECT OF PRICE ON CUSTOMER LOYALTY THROUGH THE PERCEPTION OF PRODUCT SUSTAINABILITY Muhammad Mathori; Diah Retno Wulandaru
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1338

Abstract

This study aims to examine the influence of price on customer loyalty through the perception of product sustainability in the bottled mineral water industry in Yogyakarta. The price factor is crucial in shaping the perception of value and sustainability, which further influences consumer loyalty. Based on stimulus-reaction (S-O-R) theory, price serves as a stimulus that influences customers' internal perceptions of sustainability, thereby motivating them to remain loyal to a particular brand. The study used a quantitative methodology with data collected through questionnaires from mineral water customers in the region. The results of the analysis show that price has a positive and significant effect on the perception of product sustainability and customer loyalty. In addition, the perception of sustainability acts as a mediating variable that strengthens the relationship between price and loyalty. These findings underscore the importance of pricing strategies supported by transparent communication about sustainability to increase customer loyalty. Nonetheless, the results also show that the perception of sustainability does not necessarily guarantee loyalty if other factors such as quality and price perception are not supportive. The limitations of the study include contextual factors and moderation variables that have not been fully explored. Future research is suggested to review other variables, use a longitudinal approach, and engage a variety of industries to strengthen the generalization and applicability of results. These findings contribute to businesses in designing effective and sustainable sustainability-based marketing strategies.
Pengaruh Kepedulian Lingkungan terhadap Pilihan Konsumen dalam Mengatasi Darurat Sampah di Yogyakarta Muhammad Mathori; Diah Retno Wulandaru; Ervina Damayanti
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 1 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/ryg52f04

Abstract

This study examines the influence of environmental concern on consumer choice in overcoming waste problems in Yogyakarta, with knowledge of waste management as a mediating variable. Using a quantitative approach and the SEM-PLS model, data were collected from 309 student respondents. The results show that environmental concern has a positive and significant effect on the choice of environmentally friendly products. Knowledge of waste management also strengthens this relationship as a mediator, supporting the Stimulus-Organism-Response (SOR) theoretical framework. The findings underscore the importance of increasing public knowledge and awareness related to waste management to encourage sustainable behavior. This study recommends the development of educational programs and campaigns that focus on emotional aspects and environmental knowledge. However, limitations such as limited sampling and non-random sampling should be considered for further research so that the results are more representative and in-depth in understanding the factors that influence sustainable consumption behavior in the area.
The Role of CSR and Environmental Transformational Leadership in Shaping Employees’ Environmental Commitment Diah Retno Wulandaru; Zaqiah Vivi Putri
Relevance: Journal of Management and Business Vol. 9 No. 1 (2026): June 2026
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/relevance.v9i1.14853

Abstract

Despite growing scholarly interest in workplace pro-environmental behavior, limited research has simultaneously examined how Corporate Social Responsibility (CSR) and Environmental Transformational Leadership (ETL) interact to shape employees' environmental commitment and, consequently, Organizational Citizenship Behavior toward the Environment (OCBE). This study aims to investigate the effects of CSR and ETL on environmental commitment and its subsequent influence on OCBE among employees in Indonesian organizations. Data were collected from employees across multiple companies operating in Indonesia with a minimum tenure of six months, and hypotheses were tested using structural equation modeling (SEM). The findings reveal that CSR does not significantly predict environmental commitment, suggesting that CSR initiatives in the Indonesian context remain largely externally oriented rather than internalized by employees. Conversely, ETL demonstrates a significant positive effect on environmental commitment, indicating that leaders who model pro-environmental behavior and articulate compelling sustainability visions are more effective in cultivating employees' internal environmental values. Environmental commitment, in turn, significantly and positively influences OCBE, reflecting that employees with stronger environmental commitment are more inclined to voluntarily engage in pro-environmental behaviors beyond formal role requirements. This study contributes to the green human resource management and leadership literature by demonstrating that internal leadership-driven mechanisms are more influential than external CSR strategies in fostering employee-level environmental behavior. Practically, organizations are advised to prioritize environmentally oriented leadership development alongside value internalization processes to translate sustainability commitments into meaningful employee behavior.
Co-Authors Ervina Damayanti Mathori, Muhammad Meilina Sungkawaningtyas Muhammad Mathori Nadia Soleha Nasrulloh , Rifqi Syarif Ningtiyas , Sri Rahayu Nurul Indarti Nurul Indarti Purnomo, Cahyo Bulan Putri, Zaqiah Vivi Ramadhani, Syafika Dhea Taqiya Rifqi Syarif Nasrulloh Robani, Anidah Binti Sri Rahayu Ningtiyas Sumaryono Sumaryono SUSANTO, ELY Wakhid Slamet Ciptono Zaqiah Vivi Putri