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All Journal Jurnal Studi Komunikasi Jurnal Riset dan Aplikasi Mahasiswa Informatika (JRAMI)
Ana Rusmardiana
Universitas Indraprasta PGRI Jakarta
Arts Humanities Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences

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Perancangan Aplikasi Edukasi Pengenalan Lagu Daerah di Indonesia Berbasis Android Muhammad Ridwan; Didik Wiguna; Ana Rusmardiana
Jurnal Riset dan Aplikasi Mahasiswa Informatika (JRAMI) Vol 2, No 04 (2021): Jurnal Riset dan Aplikasi Mahasiswa Informatika (JRAMI)
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.618 KB) | DOI: 10.30998/jrami.v2i04.1693

Abstract

Di era yang serba modern ini semua orang bergantung dengan sebuah smartphone tidak terkecuali dunia pendidikan. Tujuan dari perancangan aplikasi pengenalan lagu daerah ini adalah membuat sebuah metode edukasi untuk mengenalkan berbagai lagu daerah setiap provinsi di indonesia mulai dari lirik lagu, deskripsi lagu serta audio lagu tersebut dengan berbasis android agar lebih mudah untuk di pelajari dan mengikuti perkembangan di era yang bergantung pada teknologi. Metode penelitian yang digunakan untuk aplikasi ini adalah metode deskriptif kualitatif yang menyajikan data berupa teks yang merinci dari penelitian tersebut. Sedangkan teknik yang digunakan penelitis adalah metode kepustakaan. Setelah Peneliti melakukan penelitian dapat mengambil kesimpulan aplikasi ini sudah sesuai yang diharapkan oleh peneliti dan user walaupun aplikasi ini belum sempurna karena masih terdapat kekurangannya.
Sustainable marketing dilemmas: moral, ethical, and practical in business communication perspectives Frans Sudirjo; Carl C.G. Dizon; Ana Rusmardiana; Asep Deni; H Hantono
Jurnal Studi Komunikasi Vol. 8 No. 1 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i1.8052

Abstract

Abstract In recent years, corporations' sustainable marketing practices have gone beyond just selling mere products or services and present significant challenges. This study examines the moral, ethical, and practical challenges encountered by sustainable marketing, specifically from the standpoint of business communication. This research explains the notion of sustainable marketing and discerns its ethical dilemmas by examining the current body of scholarly literature. The discussion focuses on stakeholder theory, ethical consumerism, and communication theories. The study employs a qualitative research methodology, gathering data through comprehensive interviews and case analysis. The participants comprise marketing professionals, consumers, and companies that place sustainability as a top priority. The findings illustrate that organisations face many moral and ethical challenges while creating and executing sustainable marketing strategies. For example, challenges arise when trying to balance the desire for genuineness and openness and the success of marketing communications, as well as conflicts between moral evaluations and business goals. These challenges substantially impact the company's communication strategy, as they are directly connected to consumer trust and brand image. This study offers valuable insights for companies creating and implementing sustainable marketing strategies. It highlights the crucial role of managing moral and ethical factors to achieve long-term success. Moreover, the discoveries can aid policymakers and regulatory agencies formulate criteria and recommendations to foster sustainable corporate practices.
Co-Authors Asep Deni Carl C.G. Dizon Didik Wiguna Frans Sudirjo H Hantono Muhammad Ridwan