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All Journal Jurnal Studi Komunikasi Proceeding International Conference on Digital Education and Social Science
Asep Deni
Universitas Linggabuana PGRI Sukabumi
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences

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Sustainable marketing dilemmas: moral, ethical, and practical in business communication perspectives Frans Sudirjo; Carl C.G. Dizon; Ana Rusmardiana; Asep Deni; H Hantono
Jurnal Studi Komunikasi Vol. 8 No. 1 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i1.8052

Abstract

Abstract In recent years, corporations' sustainable marketing practices have gone beyond just selling mere products or services and present significant challenges. This study examines the moral, ethical, and practical challenges encountered by sustainable marketing, specifically from the standpoint of business communication. This research explains the notion of sustainable marketing and discerns its ethical dilemmas by examining the current body of scholarly literature. The discussion focuses on stakeholder theory, ethical consumerism, and communication theories. The study employs a qualitative research methodology, gathering data through comprehensive interviews and case analysis. The participants comprise marketing professionals, consumers, and companies that place sustainability as a top priority. The findings illustrate that organisations face many moral and ethical challenges while creating and executing sustainable marketing strategies. For example, challenges arise when trying to balance the desire for genuineness and openness and the success of marketing communications, as well as conflicts between moral evaluations and business goals. These challenges substantially impact the company's communication strategy, as they are directly connected to consumer trust and brand image. This study offers valuable insights for companies creating and implementing sustainable marketing strategies. It highlights the crucial role of managing moral and ethical factors to achieve long-term success. Moreover, the discoveries can aid policymakers and regulatory agencies formulate criteria and recommendations to foster sustainable corporate practices.
Digital Literacy and Business Networks on Business Competitiveness For Business Sustainability Wawan Ruswandi; Rosanna Wulandari; Asep Deni; Eris Juliansyah; Ce Mulya Rizki Anugrah
Proceeding International Conference on Digital Education and Social Science Vol. 2 No. 1 (2024): Proceeding International Conference on Digital Education and Social Science 202
Publisher : Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/icdess.v2i1.82

Abstract

The Ministry of Cooperatives and SMEs implements policies to increase the productivity and competitiveness of SMEs at the international level. In order for SMEs to be more competitive, there needs to be business management education from the government, academics, and the community. This will provide advantages and support business sustainability. Business actors also need to master digital literacy and collaborate with business networks. This research aims to identify how digital literacy and business networks can improve MSME competitiveness and sustainability. An explanatory approach is used to understand business sustainability, competitiveness, digital literacy, and business networks, while a conclusive approach analyzes the hypothesis. Path analysis was performed using SPSS26. Samples were taken using probability sampling and the Slovin formula with a 10% margin of error, consisting of business actors in Sukabumi Regency. The results are: 1.Digital literacy has a tremendous impact on business competitiveness. 2.Business networks contribute tremendously to business competitiveness. 3.Digital literacy contributes tremendously to business sustainability. 4.Business networks contribute tremendously to business sustainability. 5.Business competitiveness contributes tremendously to business sustainability. 6.Digital literacy contributes tremendously to business sustainability through business competitiveness and 7. Business networks contribute tremendously to business sustainability through business performance.
Co-Authors Ana Rusmardiana Carl C.G. Dizon Ce Mulya Rizki Anugrah Eris Juliansyah Frans Sudirjo H Hantono Rosanna Wulandari Wawan Ruswandi