Article Per Year (5 Year)
p-Index From 2021 - 2026
2.681
P-Index
This Author published in this journals
All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Manajerial Dan Kewirausahaan
Cokki Cokki
Universitas Tarumanagara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 24 Documents
Search

 1   2   3 
Peran Kualitas Produk, Persepsi Harga, dan Kesadaran Merek terhadap Minat Beli Ulang Pelanggan Makanan Anjing Denise Komaludin; Cokki Cokki
Jurnal Manajerial Dan Kewirausahaan Vol. 5 No. 4 (2023): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v5i4.26950

Abstract

Penelitian ini mengisi senjang penelitian sebelumnya dengan mengeksplorasi minat konsumen untuk membeli ulang makanan anjing merek Pawmeals di DKI Jakarta. Variabel yang diteliti mencakup kualitas produk, persepsi harga, kesadaran merek, kepuasan pelanggan, dan minat beli ulang kembali. Dengan sampel 163 pelanggan Pawmeals, metode convenience sampling digunakan dengan menyebarkan kuesioner daring dan menganalisis data menggunakan PLS-SEM. Hasil menunjukkan bahwa kualitas produk dan kesadaran merek memengaruhi kepuasan pelanggan, sementara persepsi harga dan kesadaran merek memengaruhi minat beli ulang. Kualitas produk juga memiliki pengaruh tidak langsung terhadap minat beli ulang melalui kepuasan pelanggan sebagai mediator. This research bridges the gap in previous studies by exploring consumer repurchase intentions of Pawmeals dog food brand in DKI Jakarta. The variables under investigation include product quality, price perception, brand awareness, customer satisfaction, and repurchase intention. Using a sample of 163 Pawmeals customers, convenience sampling was employed, and online questionnaires were distributed, with data analyzed using PLS-SEM. The findings indicate that product quality and brand awareness influence customer satisfaction, while price perception and brand awareness affect repurchase intention. Product quality also indirectly affects repurchase intention through customer satisfaction as a mediator.
Perbandingan Pengaruh Pendukung Selebriti Keanu dan Anggun terhadap Niat Pembelian Sampo Pantene Leni Faroka Gunardi; Cokki Cokki
Jurnal Manajerial Dan Kewirausahaan Vol. 5 No. 4 (2023): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v5i4.26976

Abstract

Penelitian ini bertujuan untuk membandingkan pengaruh dua selebriti, yaitu Anggun dan Keanu, terhadap niat pembelian produk sampo Pantene. Sampel yang digunakan sebanyak 200 orang, yaitu 100 orang untuk masing-masing selebriti. Data dikumpulkan menggunakan kuesioner dan dianalisis menggunakan Partial Least Squares-Multi Group Analysis (PLS-MGA). Hasil penelitian menunjukkan bahwa pendukung selebriti memiliki dampak positif pada citra merek, dan citra merek memiliki dampak positif pada niat pembelian. Secara spesifik, Anggun memiliki dampak yang lebih besar daripada Keanu pada citra merek. This study aims to compare the influence of two celebrities, namely Anggun and Keanu, on the purchase intention of Pantene shampoo products. A total of 200 respondents were used, with 100 respondents for each celebrity. Data were collected using a questionnaire and analyzed using Partial Least Squares-Multi Group Analysis (PLS-MGA). The results of the study show that celebrity endorsers have a positive impact on brand image, and brand image has a positive impact on purchase intention. Specifically, Anggun has a greater impact on brand image compared to Keanu.
Customer Relationship Marketing, Customer Bonding, and Customer Satisfaction on Customer Loyalty in Telecommunication Companies Haris Maupa; Cokki Cokki; Syarifuddin Sulaiman
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 2 (2023): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i2.40975

Abstract

The telecommunications industry is one of the most competitive industries with high penetration of digital technology, faster availability of data services, and innovations in telecommunications. The purpose of the present study is to empirically test a model that illustrates how customer relationship marketing (CRM) and customer bonding (CBD) affect customer loyalty (CLA) with customer satisfaction (CSA) as a mediating variable in the telecommunication company. A survey of the telecommunication customers was conducted with responses from 230 samples by maximizing the Partial-Least-Square Structural-Equation Modeling (PLS-SEM). The research results show that CRM and CBD are inferred to impact CLA and mediate CSA significantly. Compared to CRM, CBD has emerged as the most influential determinant of the proposed model. Marketing managers can adopt relevant business strategies and promote customer relationship marketing and customer bonding to achieve customer loyalty.
Gacha Addiction and In-App Purchases: A Study on Genshin Impact Players in Indonesia Cokki Cokki; Haris Maupa; Wanstum Wanstum; Syarifuddin Sulaiman
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p03

Abstract

The purpose of this study was to examine the impact of gacha addiction and good price on the intention to purchase in-app items, with mobile game loyalty as a mediating variable. The research employed a quantitative approach using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to analyze survey data collected from 208 Genshin Impact players in Indonesia through random sampling and online questionnaires. The results indicate that gacha addiction significantly influences the intention to purchase in-app items, while good price has a moderate effect. Additionally, mobile game loyalty serves as a partial mediator in the relationship between gacha addiction and purchase intention. Keywords: Gacha Addiction; Genshin Impact; Good price; In-App Purchase Intention; Mobile game loyalty
Co-Authors Albert Mahendra Tanurahardja Alfan Kurniawan John Franklyn Benedictus Erwin Prasetya Berli Hober Billy Chandra Denise Komaludin Ester Puspamurti Florencia Irena Julianti Francis Kristiawan Budihardjo Geraldo Hankho Grace Rumondang Ullina Pohan Gugi Prayogo Hania Pratiwi Haris Maupa Haris Maupa Jeffry Prawira Kristoforus Gregorius Leni Faroka Gunardi Mikha Donovon Ricky Richardson Shela Pramesty Sonny Alfa Sulaiman, Syarifuddin Theresia Theresia Vera Laviana Wanstum Wanstum