Article Per Year (5 Year)
p-Index From 2021 - 2026
3.757
P-Index
This Author published in this journals
All Journal Jurnal Manajerial Dan Kewirausahaan International Journal of Management Science and Application
Nur Hidayah
Universitas Tarumanagara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Pengaruh Pembelajaran Organisasi dan Orientasi Kewirausahaan terhadap Kinerja UMKM Kuliner Scelin Karolin R. Sowang; Nur Hidayah
Jurnal Manajerial Dan Kewirausahaan Vol. 5 No. 3 (2023): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v5i3.25428

Abstract

Pada era globalisasi, persaingan antar pelaku usaha khususnya usaha mikro kecil dan menengah (UMKM) tidak dapat dihindari. UMKM harus mengidentifikasi beberapa faktor yang dapat meningkatkan kinerja bisnis mereka agar dapat beradaptasi dengan lingkungan yang selalu berubah. Peningkatan kinerja UMKM diperkirakan akan secara signifikan meningkatkan perekonomian bangsa secara keseluruhan. Tujuan penelitian ini adalah untuk mengetahui apakah pembelajaran organisasi dan orientasi kewirausahaan memiliki pengaruh terhadap kinerja UMKM kuliner. Metode yang digunakan dalam penelitian ini adalah penelitian kuantitatif, dengan desain penelitian yang digunakan dalam penelitian ini adalah penelitian eksperimen atau kausal. Jumlah sampel yang digunakan pada penelitian ini yaitu 80 responden pemilik UMKM kuliner di Jakarta Barat. Teknik pengambilan sampel yang digunakan yaitu non-probability sampling dengan metode pengambilan sampel tak bertujuan (purposive sampling). Pengumpulan data yang dilakukan menggunakan kuesioner berskala likert, diolah menggunakan software Smart Partial Least Square (PLS) versi 3. Hasil penelitian ini yaitu, pembelajaran organisasi memiliki pengaruh yang positif dan signifikan terhadap kinerja UMKM kuliner, dan Orientasi kewirausahaan memiliki pengaruh positif dan signifikan terhadap kinerja UMKM kuliner. Penulis menyarankan agar pelaku UMKM kuliner di Jakarta Barat untuk terus belajar untuk bisa lebih menghadapi dan mempertahankan usaha dari persaingan yang terus berkembang dan menerapkan inovasi, memiliki perilaku yang lebih proaktif dan berani dalam mengambil resiko untuk dipertahankan agar kinerja UMKM kuliner di Jakarta Barat dapat lebih baik serta kinerja usahanya lebih meningkat. In the era of globalization, competition between business actors, especially micro, small and medium enterprises (MSMEs) is unavoidable. MSMEs must identify several factors that can improve their business performance in order to adapt to an ever-changing environment. Improved performance of MSMEs is expected to significantly improve the nation's economy as a whole. The purpose of this study was to find out whether organizational learning and entrepreneurial orientation have an influence on the performance of culinary MSMEs. The method used in this research is quantitative research, with the research design used in this research is experimental or causal research. The number of samples used in this study were 80 respondents from culinary MSME owners in West Jakarta. The sampling technique used was non-probability sampling with purposive sampling. Data collection was carried out using a Likert scale questionnaire, processed using Smart Partial Least Square (PLS) software version 3. The results of this study are organizational learning that has a positive and significant influence on the performance of culinary MSMEs, and entrepreneurial orientation has a positive and significant influence on performance. Culinary SMEs. The author suggests that culinary MSMEs in West Jakarta continue to learn in order to be able to better face and defend their business against ever-evolving competition and apply innovation, have a more proactive and courageous behavior in taking risks to be maintained so that the performance of culinary MSMEs in West Jakarta can be better and increased business performance.
The influence of Behavior, Attitude, and Entrepreneurial education on Entrepreneurial Interest among Students in West Jakarta Rodhiah Rodhiah; Nur Hidayah
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.295

Abstract

Interest in entrepreneurship is an individual choice due to their courage to take risks in building, developing, and facing challenges in business. This research examines the influence of behaviour, attitudes, and entrepreneurship education on entrepreneurial interest among students. Related to several previous studies, various internal and external factors that influence an individual's entrepreneurial intention have been identified. Internal factors may include an individual's attitudes and behaviours, while external factors encompass the entrepreneurial education that a person receives. The respondents in this study are fifth-semester students in West Jakarta, specifically from the Faculty of Economics and Business. The sampling technique is purposive sampling. The data collection used is a survey accompanied by an open-ended questionnaire as the instrument. The distribution of the questionnaire can be conducted both online and offline—with a quantitative descriptive analysis technique using regression analysis and Partial Least Square (PLS) program analysis version 3.00. The results indicate that behavioural control has a negative and insignificant effect on entrepreneurial interest. Attitude has a positive but not significant influence on interest in entrepreneurship. Entrepreneurship education has a positive and significant impact on entrepreneurial interest among students.
Determinants Of Entrepreneurial Intention in Student's Universities in West Jakarta Nur Hidayah; Rodhiah Rodhiah
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.328

Abstract

: A person's achievements and experience in entrepreneurship can affect their decision to become an entrepreneur. Confidence is required, because every decision in entrepreneurship is accompanied by various risks. An important point in entrepreneurship is creating innovations to open new opportunities that have not existed previously. This study aimed to determine how achievement, confidence, and innovation affect entrepreneurial attitude. This research can enrich the knowledge sources that discuss individual attitudes and intentions toward entrepreneurship in developing countries. This study examined how achievement motivation, self-esteem, locus of control, and innovation influence entrepreneurial intention among university students in West Jakarta, Indonesia. Data were collected using Google Forms questionnaires from 80 university students in West Jakarta. The analysis was conducted using the Smart PLS-SEM. The findings reveal that achievement motivation and innovation have a positive and significant influence on entrepreneurial intention. Self-esteem showed a positive but insignificant influence, while locus of control demonstrated a negative and insignificant influence on entrepreneurial intention. The model explained (R-Square = 0.570 (57%)) 57% of the variance in entrepreneurial intention (R-square = 0.570, 57 %). These findings contribute to the understanding of the factors that shape entrepreneurial intention among university students in developing countries, particularly in the Indonesian context.
Factors Affecting The Performance of Indonesian Specialty Food SMEs in South Tangerang Nur Hidayah; Rodhiah Rodhiah
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.367

Abstract

A common metric for assessing how a company's strategy affects competition is business performance.  In contrast to their current competitors, businesses must highlight the competitive advantages of their products and pursue market orientation and innovation to boost performance.  The goal of this study is to gain a thorough understanding of the factors that influence the performance of small and medium-sized businesses (SMEs) in the Tangerang Selatan region that produce speciality Indonesian goods.  The purpose of this study is to ascertain if business strategy is influenced by entrepreneurial orientation and how environmental dynamics affect the performance of SMEs in South Tangerang that produce Indonesian specialty foods.  Purposive sampling is the method used to select the sample for this study. Questionnaires were distributed to sample participants who were based in Tangerang to gather data.  This method of data analysis combines Smart PLS with SEM.  The study's findings indicate that, among small and medium-sized businesses in South Tangerang that produce Indonesian speciality foods, entrepreneurial orientation has a positive and significant impact on business performance, business strategy has a negative and negligible impact, and environmental dynamics have a positive and significant impact.
Faktor-Faktor yang Memengaruhi Niat Berwirausaha Kuliner pada Mahasiswa Richard Felix; Nur Hidayah
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 2 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i2.37483

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kreativitas, pengetahuan kewirausahaan, dan dukungan keluarga terhadap niat berwirausaha kuliner pada mahasiswa manajemen FEB UNTAR. Metode yang digunakan adalah analisis data kuantitatif dengan teknik non-probability sampling dan metode purposive sampling. Data dikumpulkan melalui kuesioner yang diberikan kepada 111 responden. Perangkat lunak yang digunakan adalah SmartPLS dan SEM sebagai teknik analisis data. Penelitian ini menunjukkan bahwa kreativitas dan pengetahuan kewirausahaan berpengaruh positif dan signifikan terhadap niat berwirausaha kuliner mahasiswa manajemen FEB UNTAR, sedangkan dukungan keluarga tidak berpengaruh signifikan terhadap niat berwirausaha kuliner. This study aims to determine the effect of creativity, entrepreneurial knowledge, and family support on culinary entrepreneurial intentions in FEB UNTAR students. The method used is quantitative data analysis with non-probability sampling techniques and purposive sampling methods. Data were collected through questionnaires given to 111 respondents who were FEB UNTAR management students. The software used was Smart PLS and SEM as data analysis techniques. The study indicate that creativity and entrepreneurial knowledge have a positive and significant effect on culinary entrepreneurial intentions in FEB UNTAR management students, while family support has a positive but not significant effect on culinary entrepreneurial intentions in FEB UNTAR management students.
The Influence of Institutional Environment, Experience, and Education on Social Entrepreneurship Rodhiah Rodhiah; Nur Hidayah
International Journal of Management Science and Application Vol. 2 No. 2 (2023): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v2i2.197

Abstract

Social entrepreneurship is an economic field that aims to provide social benefits to the surrounding community, especially in terms of improving welfare through innovation and the application of entrepreneurial concepts so that it has economic value, therefore social entrepreneurship plays an important role in advancing the country's economy. In social entrepreneurship, several approaches are applied, namely practical, innovative, and sustainable approaches that can certainly have a positive impact on the lower economic class or underprivileged communities. As is known, every aspect, including social entrepreneurship, must have factors that affect its sustainability, both factors that encourage an increase in social entrepreneurship intentions support the creation of social entrepreneurship or inhibit factors that hurt social entrepreneurship. For this reason, this quantitative research aims to find out things that affect social entrepreneurship, especially whether, the institutional environment and education have a positive influence on entrepreneurship. This research was conducted on students at Tarumanagara University, sampling was carried out using purposive sampling techniques so that the samples taken could be by the purpose of the study, namely provided that respondents had passed entrepreneurship courses which later data collection would be carried out through questionnaires, then the data would be processed using the help of smart PLS. The results showed that there was a positive and significant influence between the institutional environment and social entrepreneurship. There is a positive influence between education and social entrepreneurship.
Faktor-Faktor yang Mempengaruhi Kinerja UMKM pada Coffee Shop di Jakarta Barat Adiputra Wongso; Nur Hidayah
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 1 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/9zq5t634

Abstract

Saat ini, terdapat 64,2 juta UMKM yang berkontribusi sebesar 61% terhadap PDB Indonesia, UMKM (Usaha Mikro, Kecil, dan Menengah) memiliki peranan penting dalam meningkatkan kesejahteraan ekonomi masyarakat, UMKM menempatkan posisi strategis dalam meningkatkan taraf hidup masyarakat. Salah satu UMKM yang saat ini sedang berkembang adalah usaha coffee shop. Asosiasi Pengusaha Kopi dan Cokelat Indonesia (APKCI) memperkirakan, pada tahun 2023 jumlah kedai kopi di Indonesia mencapai 10.000 kedai dengan pendapatan dari usaha kedai kopi diperkirakan mencapai Rp 80 triliun. Penelitian ini menguji pengaruh media sosial, orientasi pasar dan inovasi produk terhadap kinerja UMKM Coffee shop yang ada di Jakarta Barat. Data 116 responden dianalisis dengan SmartPLS 4.0. Hasil menunjukkan media sosial berpengaruh positif namun tidak signifikan terhadap kinerja UMKM, sedangkan orientasi pasar dan inovasi produk memiliki pengaruh positif dan signifikan terhadap kinerja UMKM. Pengusaha Coffee shop disarankan untuk gunakan media sosial sebagai alat untuk promosi jangka panjang dan membangun komunitas pelanggan, selalu menawarkan inovasi baru atas produk yang dijual serta memberikan promosi yang mampu menarik konsumen. Langkah ini diharapkan meningkatkan kinerja UMKM terutama pada usaha Coffee shop. Currently, there are 64.2 million MSMEs which contribute 61% to Indonesia's GDP, MSMEs (Micro, Small and Medium Enterprises) have an important role in improving the economic welfare of society, MSMEs placing a strategic position in improving people's standard of living. One of the MSMEs that is currently developing is the coffee shop business. The Indonesian Coffee and Chocolate Entrepreneurs Association (APKCI) estimates that by 2023 the number of coffee shops in Indonesia will reach 10,000 with income from the coffee shop business estimated to reach IDR 80 trillion. This research examines the influence of social media, market orientation and product innovation on the performance of MSME Coffee Shops in West Jakarta. Data from 116 respondents was analyzed using SmartPLS 4.0. The results show that social media has a positive but not significant effect on MSME performance, while market orientation and product innovation have a positive and significant effect on MSME performance. Coffee shop entrepreneurs are advised to use social media as a tool for long-term promotion and building customer communities, always offering new innovations in the products they sell and providing promotions that can attract consumers. This step is expected to improve the performance of MSMEs, especially in the Coffee Shop business.
Faktor-Faktor yang Mempengaruhi Keunggulan Bersaing UMKM Kuliner Michael Michael; Nur Hidayah
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 4 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/qsnexz43

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana inovasi, kualitas produk, dan penggunaan media sosial memengaruhi keunggulan bersaing pada usaha mikro, kecil, dan menengah (UMKM) di industri kuliner. Keberhasilan UMKM sangat penting dalam menghadapi tantangan pasar yang semakin kompetitif, terutama di era digital. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada pelaku UMKM kuliner. Sampel yang di dapat dari pengumpulan berjumlah 109 sampel. Pengaruh masing-masing variabel independen terhadap variabel dependen diukur melalui analisis data SEM degan aplikasi SmartPLS versi 4. Hasil penelitian menunjukkan hasil yang positif dan juga signifikan terhadap keunggulan bersaing. The purpose of this study is to see how innovation, product quality, and the use of social media affect the competitive advantage of micro, small, and medium enterprises (MSMEs) in the culinary industry. The success of MSMEs is very important in facing the challenges of an increasingly competitive market, especially in the digital era. This study uses a quantitative approach by distributing questionnaires to culinary MSME players. The samples obtained from the collection totaled 109 samples. The effect of each independent variable on the dependent variable is measured through SEM data analysis with the smartPLS Ver 4 application. The results showed positive and significant results on competitive advantage.
Faktor-Faktor yang Mempengaruhi Kinerja UMKM Coffee Shop di Jakarta Jordan Juwono; Nur Hidayah
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 1 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i1.36888

Abstract

Penelitian ini bertujuan menguji pengaruh inovasi, kualitas produk, dan penggunaan e-commerce terhadap kinerja bisnis UMKM coffee shop di Jakarta Barat. Metode penelitian yang digunakan adalah penelitian deskriptif konklusif dengan pendekatan kuantitatif. Teknik sampling menggunakan non-probability dengan metode purposive sampling dengan jumlah sampel 85 responden, yang merupakan pemilik UMKM coffee shop di Jakarta Barat yang sudah menggunakan e-commerce. Penelitian menemukan bahwa inovasi, kualitas produk, dan penggunaan e-commerce berpengaruh positif terhadap kinerja bisnis UMKM coffee shop di Jakarta Barat. Ketiga hipotesis penelitian diterima dengan dukungan dari berbagai penelitian sebelumnya. This research aims to examine the influence of innovation, product quality, and the use of e-commerce on the business performance of coffee shop MSMEs in West Jakarta. The research method used is conclusive descriptive research with a quantitative approach. The sampling technique uses non-probability with purposive sampling method with a sample size of 85 respondents, who are MSME coffee shop owners in West Jakarta who have used e-commerce. Research finds that innovation, product quality, and the use of e-commerce have a positive effect on the business performance of coffee shop MSMEs in West Jakarta. The three research hypotheses are accepted with support from various previous studies. Researchers recommend developing research by expanding the sample area, looking for other variables, and optimizing the use of e-commerce for coffee shop MSMEs to improve business performance.
Pengaruh Lokus Kendali, Perilaku terhadap Risiko, dan Panutan terhadap Niat Kewirausahaan pada Generasi Z Abdullah Gymnastiar; Nur Hidayah
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 3 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i3.37980

Abstract

Di penelitian ini ingin mengetahui perilaku orang terutama Generasi Z yang menginginkan usahanya dibangun dengan tujuan berkontribusi pada kualitas hidup secara keseluruhan. Perilaku tersebut akan menentukan bagaimana gaya, metode dalam memimpin dan menjalankan usaha tersebut. Variabel independen yang digunakan dalam penelitian ini ialah lokus kendali, perilaku terhadap risiko, panutan, dengan variabel mediasi orientasi kewirausahaan. Variabel dependen yang digunakan ialah niat berwirausaha. Variabel yang dipilih terdapat suatu kaitannya dengan perilaku dalam suatu individu yang ingin menjalankan usahanya. dengan adanya variabel-variabel di atas dapat mempermudah dan memperjelas dalam penggapaian objek penelitian, yaitu Generasi Z di DKI Jakarta. Metode penelitian yang digunakan adalah metode penelitian deskriptif kuantitatif dan menggunakan metode penyebaran kuesioner. Teknik pengambilan sampel yang digunakan ialah Purposive Sampling dengan sampel sebesar 175 responden. Pengolahan data di proses menggunakan PLS-SEM. Penelitian ini menemukan pengaruh positif panutan dan lokus kendali terhadap niat berwirausaha, peran mediasi orientasi kewirausahaan dalam pengaruh lokus kendali terhadap niat berwirausaha. This study aims to determine the behavior of people, especially Generation Z, who want their businesses built with the aim of contributing to the overall quality of life. This behavior will determine the style and methods of leading and running the business. The independent variables used in this study are Locus of Control, Risk Behavior, Role Models, with Entrepreneurial Orientation as the mediating variable. The dependent variable used is Entrepreneurial Intention. The selected variables are related to the behavior of an individual who wants to run a business. The presence of the above variables can simplify and clarify the achievement of the research object, namely Generation Z in DKI Jakarta. The research method used is a quantitative descriptive research method and uses a questionnaire distribution method. The sampling technique used is purposive sampling with sample of 175 respondents. Data processing is processed using PLS-SEM. This study found a positive influence of role models, locus of control on entrepreneurial intention, the mediating role of entrepreneurial orientation in the influence of locus of control on entrepreneurial intention.
Co-Authors Abdullah Gymnastiar Adiputra Wongso Eliora Lorensa Elvidson Romanto Felicia Wijaya Ferdy Purbawijaya Jordan Joyohadi Prawira Jordan Juwono Juven Anderson Michael Michael Oktavia Nabillah Budiman Pinta Rohmada Rahayu Richard Felix Rio Marden Rodhiah Rodhiah Scelin Karolin R. Sowang Steven Hutomo Steven Tanoto