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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE)
Sarsono Sarsono
UNIBA Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PURCHASING DECISIONS REVIEWED FROM PRODUCT VARIANTS, STORE ATSMOSPHERE AND LIFESTYLE (Case Study at Excelso Caffe, The Park Mall Solo Baru) Muhammad Sholihiin; Sudarwati Sudarwati; Sarsono Sarsono
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.1864

Abstract

Currently, businesses are required to have a strategy that can attract and maintain consumers for the sustainability of their company. The study aims to test product variants, store atsmosphere and lifestyle, against the purchase decision of Excelso Caffe at The Park Solo Baru. The research sample used Accidental Sampling techniques as many as 100 consumers, with analysis techniques using multiple linear regression methods. The results of research on product variants, store atmosphere and lifestyle together or partially had a significant effect on the purchasing decision of Excelso Caffe at The Park Solo Baru. The purchase decision can be explained by three independent variables of 37.9% and the other is influenced by other variables.
LOYALTY REVIEWED FROM ADVERTISING MEDIA BRAND TRUST AND BRAND EQUITY (STUDY ON CUSTOMERS OF TELKOMSEL DATA QUOTA IN SURAKARTA) Nissa Okta Ayu Harjani; Sudarwati Sudarwati; Sarsono Sarsono
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.1894

Abstract

The purpose of this study is whether advertising media, brand trust, and brand equity have a significant and simultaneously effect on customer loyalty of Telkomsel data quota customers in Surakarta. The population in this study is infinite because of the large number of Telkomsel customers in Surakarta. The research sample was taken by incidental sampling and obtained 100 respondents using the multiple linear regression method. In this study, a questionnaire was distributed to Telkomsel quota customers. The results showed that the variable advertising media, brand trust, and brand equity had a significant effect on Telkomsel data quota customers in Surakarta and advertising media had a positive effect on customer loyalty while partially brand trust had no positive effect on customer loyalty. And for brand equity it had a positive effect on customer loyalty. positive on customer loyalty. Three independent variables explained that customer loyalty was 41,3% and the others were influenced by other variables. Keywords: advertising media, brand trust, brand equity, loyalty
KEPUASAN PELANGGAN DITINJAU DARI HARGA, LOKASI DAN INOVASI PRODUK PADA MOTOR YAMAHA (Studi Pada Dealer Motor Yamaha Nusukan Surakarta) Andre Pradana; Sarsono Sarsono; Sudarwati Sudarwati
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1205

Abstract

Penelitian ini bertujuan untuk mengetahui: (1) Untuk mengetahui pengaruh secara simultan harga, lokasi dan inovasi produk terhadap kepuasan pelanggan pada delaer motor Yamaha nusukan (2) Untuk mengetahui pengaruh harga terhadap kepuasan pelanggan didealer motor yamaha nusukan (3) Untuk mengetahui pengaruh lokasi terhadap kepuasan pelanggan didealer motor yamaha nusukan (4) Untuk mengetahui pengaruh inovasi produk terhadap kepuasan pelanggan didealer motor yamaha nusukan. Penelitianaini merupakanapenelitian kuantitatif.aPopulasi padaapenelitian ini adalahaseluruh pelangganayang pernahamembeli 2 kali produk/jasa di dealer motor Yamaha nusukan surakarta. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 100 orang. Teknikapengumpulan data menggunakanakuesioner yangatelah diauji validitasadan reabilitasnya. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa harga, lokasi dan inovasi produk berpengaruh secara simultan terhadap kepuasan pelanggan pada delaer motor Yamaha nusukan, hargaaberpengaruh terhadapakepuasan pelanggan didealer motor yamaha nusukan, lokasi berpengaruh terhadap kepuasan pelanggan didealer motor yamaha nusukan, inovasi produk berpengaruh terhadap kepuasan pelanggan didealer motor yamaha nusukan. Kata Kunci: Harga, Lokasi, Inovasi Produk, Kepuasan.
MINAT BELI ULANG DITINJAU DARI SIKAP, GAYA HIDUP DAN PERSEPSI KEBERMANFAATAN (STUDI KASUS KONSUMEN LUWES GENTAN) Nursila Putri Nugraheni; Istiatin Istiatin; Sarsono Sarsono
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1227

Abstract

: The research aims to find out and describe the influence of simultaneously or partial attitude, life style and usefulness perception towards repurchase interest in Luwes Gentan Sukoharjo. This methodology research using quantitative descriptive research. The population was all consumer Luwes Gentan Sukoharjo unknown number. The number of samples was determined with the formula Lemeshow and the result 100 respondents. Sampling method using convenience sampling. The questionnaire used for data retrieval. Data analysis technique used was statistic analysis is multiple linier regression, F test, t test and determination coefficient. This test results the attitude, life style and usefulness perception simultaneously and significance effect on repurchase interest in Luwes Gentan Sukoharjo. Attitude influential positive and significance effect against the repurchase interest in Luwes Gentan Sukoharjo. Life style influential positive and significance effect against the repurchase interest in Luwes Gentan Sukoharjo. Usefulness perception influential positive and significance effect against the repurchase interest in Luwes Gentan Sukoharjo. Keywords : Repurchase Interest, Attitude, Life Style, Usefulness Perception
KUNGGULAN KOMPETITIF DITINJAU DARI TRANSFORMASI PERUSAHAAN, KOMPETENSI, DAN PERILAKU INOVATIF (STUDI PADA PEMILIK USAHA KAMPUNG BATIK LAWEYAN SURAKARTA) Aisyah Rini Lestari; Istiatin Istiatin; Sarsono Sarsono
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1178

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui adakah pengaruh yang signifikan antara variabel transformasi perusahaan, kompetensi, dan perilaku inovatif terhadap keunggulan kompetitif. Selain itu juga untuk mengetahui apakah terdapat pengaruh secara simultan yang signifikan dan variabel mana yang paling dominan dalam mempengaruhi keunggulan kompetitif pada Pemilik Usaha Kampung Batik Laweyan Surakarta. Metode yang digunakan adalah metode deskriptif kuantitatif. Populasi dalam penelitian ini berjumlah 92 perusahaan dan sample yang digunakan bejumlah 92, dimana teknik samplingnya mempergunakan sampling jenuh (sensus). Data yang digunakan adalah data primer dan data sekunder dengan teknik pengumpulan data:observasi, kuesioner, wawancara, dokumentasi dan studi pustaka. Teknik analisis data dalam penelitian ini menggunakan uji linier berganda. Hasil penelitian dapat disimpulkan bahwa : Hasil penelitian dapat disimpulkan bahwa : 1) Ada pengaruh Transformasi perusahaan, kompetensi, dan perilaku inovatif berpengaruh secara simultan terhadap keunggulan kompetitif pada Pemilik Usaha Kampung Batik Laweyan Surakarta, 2) Ada pengaruh transformasi perusahaan terhadap keunggulan kompetitif pada Pemilik Usaha Kampung Batik Laweyan Surakarta, 3) Ada pengaruh kompetensi keunggulan kompetitif pada Pemilik Usaha Kampung Batik Laweyan Surakarta, 4) Ada pengaruh perilaku inovatif terhadap keunggulan kompetitif pada Pemilik Usaha Kampung Batik Laweyan Surakarta. Kata kunci : Keunggulan Kompetitif, Transformasi Perusahaan, Kompetensi, dan Perilaku Inovatif
Pengaruh Spesifikasi Tugas, Pola Koordinasi, dan Motivasi Terhadap Kinerja Pegawai di Lingkungan Kantor Kecamatan Kartasura (Studi Kasus: Kantor Kecamatan Kartasura, Kabupaten Sukoharjo) Rakaditya Nugraha; Supawi Pawenang; Sarsono Sarsono
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1025

Abstract

This study a medito analyze the impactoof job spesification, coordination pattern and motivation on employee performance. The sample was the employee of the Kantor Kecamatan Kartasura totaling 35 respondents. Regression analysis technique were use to analyze the impact of job spesification, coordination pattern, and motivation of the employee performance is by using SPSS. The analysis showed that the job spesification have significantppositivepeffectpon employeepperformance. The analysis also showed that coordination pattern significant influence onpemployeepperformance. Andpmotivation significant positive influence onpemployeepperformance.Thepcontribution ofpthe three independent variables on employee performance is 76,2 %. Keywords: job specification, coordination pattern, motivation
MENGGALANG LOYALITAS PELANGGAN MELALUI KUALITAS PELAYANAN, KUALITAS PRODUK DAN CITRA MEREK (Studi Pada Pelanggan PT Indofarma Global Medika di wilayah Surakarta) Arif Wicaksono; Bambang Mursito; Sarsono Sarsono
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1209

Abstract

Permasalahan, bahwa pelanggan PT Indofarma Global Medika di wilayah Surakarta semakin kritis didalam memilih produk obat yang sesuai dengan harapannya. Sejalan masalah tersebut, pelanggan harapannya penting dipenuhi selanjutnya akan loyal. Upaya perusahaan menggalang loyalitas pelanggan amat penting diwujudkan, diantaranya dilakukan melalui peningkatan kualitas pelayanan, produknya berkualitas dan memperkuat citra pada merek. Tujuan, menganalisis kualitas dari pelayanan, kualitas dari produk, dan citra merek pengaruhnya pada loyalitas khususnya pelanggan PT Indofarma Global Medika di wilayah Surakarta. Objek penelitian ini PT Indofarma Global Medika di wilayah Surakarta, sampel 100 responden. Kuesioner sebagai alat kumpul data, regresi linier berganda sebagai analisis data, uji t. Kesimpulan, kualitas pelayanan, kualitas produk serta citra merek terbukti dapat mempengaruhi loyalitas pelanggan, artinya menerima seluruh hipotesis. Untuk mempertahankan pelanggan agar tetap loyal, perusahaan diharapkan untuk selalu memberikan pelayanan bekualitas, produk ditingktakan kualitasnya, citra positif pada merek juga dikuatkan. Kata kunci :loyalitas, kualitas pelayanan, kualitas produk, citra merek
Co-Authors Aisyah Rini Lestari Andre Pradana Arif Wicaksono Bambang Mursito Istiatin Istiatin Muhammad Sholihiin Nissa Okta Ayu Harjani Nursila Putri Nugraheni Rakaditya Nugraha Sudarwati Sudarwati Supawi Pawenang