Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal JURNAL MANAJEMEN The Journal Gastronomy Tourism Journal of Economics Review (JOER)
Agus Sudono
Universitas Pendidikan Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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The Effectiveness of Endorser’s Credibility on Purchase Decisions (A Study of Instagram Account @kulinerbandung) Dinda Farissa Faatin; Agus Sudono; Armandha Redo Pratama
Gastronomy Tourism Journal Vol 9, No 1 (2022)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/gastur.v9i1.48664

Abstract

This study aims to analyze the effectiveness of endorser credibility on purchasing decisions. The research method implemented is descriptive and verification method with quantitative research and 100 respondents. In this study, the independent variable is the credibility of the endorser which consists of attractiveness, trustworthiness, and expertise. Meanwhile, for the dependent variable, namely is the purchase decision. The analytical techniques used are normality test, simple linear regression analysis, correlation analysis, coefficient of determination, and T test with testing using SPSS version 26 application and Microsoft Excel. The results of this research data processing resulted in a T count value of 14.320 T table 1.985 so it was concluded that there was an influence of endorser credibility on purchasing decisions with the object of research @kulinerbandung.
DIGITAL MARKETING STRATEGY FOR BUSINESS DEVELOPMENT AT CAMIRA KITCHEN POST COVID-19 PANDEMIC Tsaniya Adawiya Nurul Izza; Agus Sudono; Dally Nur Arif; Ammar Zaki
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 1 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This research aims to formulate an accurate digital marketing strategy that Camira Kitchen can implement for business development post-Covid-19 pandemic. This research method uses descriptive qualitative method with a case study approach. The data analysis technique uses SWOT analysis. The result showed that the company could implement the most accurate strategy, the market penetration strategy, which is to improve product taste, company services, and content quality to resolve the market competition. This strategy focuses on developing the company’s Instagram by uploading educational content about how to make products, pack products, company’s service, and improve the quality of photos or videos. This strategy is expected to reach the engagement stage until the purchasing decision stage.
The Effect of Brand Activation on Brand Awareness: Survey of Visitors to Teras Komuji Coffee Shop Bandung Anas Aulia; Gitasiswara; Agus Sudono
Journal of Economics Review (JOER) Vol. 3 No. 1 (2023): Journal of Economics Review (JOER)
Publisher : Universitas Yapis Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/joer.3.1.57-64

Abstract

This study aimed to determine how the effect of brand activation on brand awareness at Teras Komuji. In this study, the independent variable (X) is brand activation, consisting of several sub-dimensions: identity, employee, product and service, and communication. The dependent variable (Y) is brand awareness. The type of research used is descriptive and verification with an explanatory survey method and a cross-sectional study approach. The data in the study used primary data from a sample of 220 respondents, namely customers who had visited and had activities at Teras Komuji. The data analysis technique used was multiple regression using the assistance of a statistical calculation program. The results showed that, together and separately, the brand activation variables significantly affected brand awareness at the Teras Komuji
Co-Authors Ammar Zaki Anas Aulia Armandha Redo Pratama Dally Nur Arif Dinda Farissa Faatin Gitasiswara Tsaniya Adawiya Nurul Izza