Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmu Manajemen Mulawarman (JIMM)
Rahmawati Rahmawati
Mulawarman University
Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
THE INFLUENCE OF EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE FOR MAHAKAM LANTERN GARDEN VISITORS Lorine Kalista Noor; Rahmawati Rahmawati; Yohanes Kuleh
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 03 (2020): IJEBAR, VOL. 04 ISSUE 03, SEPTEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i03.1286

Abstract

This study aims to determine the effect of Experiential Marketing on Customer Loyalty (Study in Mahakam Lantern Garden Customers). The existence of tourism activities has a very big impact, one of which is reducing unemployment and increasing the standard of living of the surrounding community. The population in this study were visitors to Mahakam Lampion Garden, the sample in this study were 100 visitors. Methods of data collection are carried out by distributing questionnaires or questionnaires to respondents who become the research sample. This study used data analysis tools, namely the validity and reliability tests, so this study used the partial least square (PLS) analysis method. The tools used in data processing using the PLS Smart program. The results showed that 1) Experiential marketing had a significant effect on Mahakan Lantern Garden customer loyalty, 2) Experiential Marketing and Customer Satisfaction had a significant effect on Mahakan Lantern Garden Customer Loyalty, Keywords: Experiential Marketing, Customer Loyalty, Customer Satisfaction.
Pengaruh motivasi hedonis dan browsing serta gaya belanja terhadap pembelian impulsif pada toko online shop shopee di samarinda Juraidah Juraidah; Syarifah Hudayah; Rahmawati Rahmawati
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 6, No 1 (2021): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v6i1.6457

Abstract

Penelitian ini bertujun untuk menganalisis pengaruh Motivasi Hedonis, Browsing dan Gaya Belanja TerhadapPembelian Impulsif. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah purpositivesampling. Sampel yang digunakan dalam penelitin ini adalah sebanyak 75 responden. analisis data yang digunakan dalam penelitian ini adalah Partial Least Square dengan bantuan software SmartPLS3.0.Hasil  penelitian ini menunjukkan: (1) Motivasi Hedonis(X1) berpengaruh positif  terhadap Pembelian Impulsif. Hasil menyatakan bahwa semakin tinggi Motivasi Hedonis maka Pembelian Impulsif akan semakin tinggi. (2) Browsing (X2) Berpengaruh Positif TerhadapPembelian Impulsif.Hasil menyatakan bahwa semakin tinggi Browsing maka Pembelian Impulsif akan semakin tinggi. (3) Gaya Belanja (X3) Berpengaruh Positif Terhadap Pembelian Impulsif maka Hasil menyatakan bahwa semakin tinggi Gaya Belanja maka Pembelian Impulsif akan semakin tinggi.
THE INFLUENCE OF EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE FOR MAHAKAM LANTERN GARDEN VISITORS Lorine Kalista Noor; Rahmawati Rahmawati; Yohanes Kuleh
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 03 (2020): IJEBAR, VOL. 04 ISSUE 03, SEPTEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i03.1286

Abstract

This study aims to determine the effect of Experiential Marketing on Customer Loyalty (Study in Mahakam Lantern Garden Customers). The existence of tourism activities has a very big impact, one of which is reducing unemployment and increasing the standard of living of the surrounding community. The population in this study were visitors to Mahakam Lampion Garden, the sample in this study were 100 visitors. Methods of data collection are carried out by distributing questionnaires or questionnaires to respondents who become the research sample. This study used data analysis tools, namely the validity and reliability tests, so this study used the partial least square (PLS) analysis method. The tools used in data processing using the PLS Smart program. The results showed that 1) Experiential marketing had a significant effect on Mahakan Lantern Garden customer loyalty, 2) Experiential Marketing and Customer Satisfaction had a significant effect on Mahakan Lantern Garden Customer Loyalty, Keywords: Experiential Marketing, Customer Loyalty, Customer Satisfaction.
Co-Authors Juraidah Juraidah Lorine Kalista Noor Syarifah Hudayah Yohanes Kuleh