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All Journal Bussman Journal : Indonesian Journal of Business and Management Journal of Indonesian Management
Aninda Mahfadillah
Universitas Islam Negeri Sumatera Utara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS STRATEGI PEMASARAN GLOBAL TERHADAP PRODUK REVOLLUZIO (Studi Kasus pada PT. UNILEVER) Suhairi Suhairi; Aninda Mahfadillah; Andriani Sahputri; Indriani Suci; Idham Marivi
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.115

Abstract

PT. Unilever is a company that produces food, beverages, hygiene and personal care products. Based on what researchers have done, Revolluzio is an e-business innovation that implements digital marketing automation. The aim of this study is to analyze the global marketing strategy for revolluzio products at PT. Unilever. This research is a type of descriptive research with a qualitative approach. This method is used because the problem under study is uncertain and temporary and can continue to grow. Furthermore, from the results of the analysis it is known that PT. Unilever implements a segmentation strategy as seen in the presentation of data which shows that PT Unilever Indonesia offers categories for various market segments and based on the segmentation described by the company, PT Unilever Indonesia in carrying out the international marketing of Revoluzio products applies product targeting tactics. target businesses
Implementation of Human Resource Management at PMKS PT. Sinar Pandawa Andriani Sahputri; Aninda Mahfadillah; Annio Indah Lestari Nasution
Journal of Indonesian Management Vol. 2 No. 2 (2022): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i2.562

Abstract

The purpose of this study is to find out how the management of human resources is carried out at PMKS PT. Sinar Pandawa, namely knowing the recruitment system, employee training, employee assessment and supervision of employee attendance, as well as occupational safety and health. This study uses a descriptive research method with a qualitative approach. Data was collected by means of interviews and documentation, as well as using primary and secondary data. The results showed that in 2021 employees at PMKS PT. Sinar Pandawa numbered 107 people. Implementation of human resource management in PMKS PT. Sinar Pandawa is carried out with an employee recruitment system that is used through internal and external sources, conducting certified training, evaluating employees with 3 (three) aspects of assessment and monitoring employee attendance through the fingerprint attendance system. Then, the occupational safety and health that is implemented is by requiring employees to wear PPE (Personal Protective Equipment, as well as conducting socialization or counseling.  
Co-Authors Andri Soemitra Andriani Sahputri Andriani Sahputri Harahap, Muhammad Ikhsan Idham Marivi Indriani Suci Nasution, Annio Indah Lestari