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All Journal Jurnal Tapis : Jurnal Teropong Aspirasi Politik Islam Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Hendri Yadi
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Law, Crime, Criminology & Criminal Justice Social Sciences

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PENERAPAN ANALISIS SWOT MANAJEMEN PEMASARAN BISNIS DEVELOPER (Studi : Perumusan Strategi Pemasaran PT. Sinar Mulya Sejahtera Pekanbaru) Hendri Yadi; Kasmiruddin "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted on PT. Sinar Mulya Sejahtera, Pekanbaru city. The purpose of this study is to find the right marketing strategy to be applied in PT. Sinar Mulya Sejahtera with SWOT analysis.This research is a descriptive study with a qualitative approach. Where non population and sample. This study using key informan to obtain the information needed. The data used are primary data and secondary data. The primary data obtained from interview with the director PT. Sinar Mulya Sejahtera about the company profile and strategy of PT. Sinar Mulya Sejahtera.. Secondary data obtained from target sales and realized sales report.From the analysis conducted known that in recent years, product sales has decreased. The decrease can be happen because the company never knew and never do the analysis about market environment changes, market demand, and low marketing activities. SWOT analysis conducted to determine the strengths, weakness, opportuniteies, and threats in PT. Sinar Mulya Sejahtera. The marketing strategy formulated using SWOT Matrix. And strategic plan in short time and long time created after analysis with SWOT matrix.Keywords: Implementation, SWOT Analysis, Marketing Strategy, Strategic Plan
Students' Understanding of Government Regulations in TransactionsShopee E-Commerce yadi, Hendri; Asriani; Hanif; Moh Mukri; Sitti Aminah Baharuddin
JURNAL TAPIS Vol 22 No 2 (2025): Jurnal Tapis : Jurnal Teropong Aspirasi Politik Islam
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/tps.v22i2.28355

Abstract

The rapid development of e-commerce has transformed student consumption behavior, with Shopee becoming one of the most popular platforms due to its ease and speed of service. However, despite this convenience, many users still do not understand their rights as consumers, particularly regarding product authenticity, refund policies, and personal data privacy. This study aims to analyze students' level of understanding of government regulations regarding consumer protection in transactions on the Shopee platform. The method used was descriptive qualitative, with data collected through surveys and in-depth interviews with one hundred active Shopee student users from four universities in Bandar Lampung. The results showed that only 30% of respondents had a good understanding of consumer protection policies, while the other 70% still had little understanding. These findings indicate low legal and digital literacy among students as digital consumers, which makes them vulnerable to fraud and unfair business practices. This study concludes that improving digital and legal literacy for consumers is necessary to enable them to protect their rights independently. In addition, the government and e-commerce platforms need to strengthen regulations, public education, oversight, and collaboration in creating a fair and secure digital transaction ecosystem.
Co-Authors Asriani Hanif Kasmiruddin " Moh. Mukri Sitti Aminah Baharuddin