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Journal : AGROTEKBIS

KINERJA KEUANGAN INDUSTRI CITRA LESTARI PRODUCTION KOTA PALU Ani, Apriani; Yantu, Marwan; Howara, Davina
AGROTEKBIS Vol 1, No 1 (2013)
Publisher : AGROTEKBIS

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Abstract

Horticultural and food crops are the vital sub sectors of agriculture that strongly support economic development of Central Sulawesi, however there are several constraints.  Farmers have lack of capital, lack of knowledge, and less of Agro-industrial activities. Palu city is one of well known producer of horticultural crops in Indonesia. In this city there are several industries producing snacks from horticultural products,  as added value to horticulture products.  Citra Lestari Production is a home industry in Palu, and whether this home industry could become a limited liability company (CV) will be studied, from its ability to purchase raw materials and good financial performance. Thus this study aimed to analyze whether Citra Lestari could become a limited liability company (CV) by analyzing its liquidity, solvency, and rate of return (profitability). Location and respondent of this study were determined deliberately. The results indicated that the level of liquidity of this company rose from 1.23 in 2010 to 1.36 % in 2011. Solvency level in 2010 was 8.43 and increased in 2011 to 8.53 %. The rates of return decreased from 86.59 in 2010 to 42.39% in year 2011. Based on these three aspects of financial ratios namely liquidity, and solvency, profitability/rate of return,  it is concluded that Citra Lestari Production could become a limited liability company (CV). This company has enough
KINERJA KELEMBAGAAN PEMASARAN KAKAO BIJI TINGKAT PETANI PERDESAAN SULAWESI TENGAH: KASUS DESA AMPIBABO KECAMATAN AMPIBABO KABUPATEN PARIGI MOUTONG Abubakar, Ihdiani; Yantu, Marwan; Asih, Dewi Nur
AGROTEKBIS Vol 1, No 1 (2013)
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Abstract

The purpose of this study was to identify the characteristics of Cacao farmers in Ampibabo village e.g. the structure and cocoa market behavior at farm level and analyze the part of cocoa prices that received by farmers. Research areas defined as deliberate sampling, done by using simple random sampling with 30 farmers, 1 village trader, 2 district middlemen, 1 wholesaler and 1 cocoa exporter at Palu City as samples. Analysis tools used in this study were the marketing margins, Farmer´s Share analysis and description. Result showed that Cocoa marketing in Ampibabo village has an oligopsony labor market structure, and the marketing is an institutional market which controlled cacao farmers by setting up a contract agreement between farmers and traders, which contained several rules between these two parties and the contract, could be paid in several installments. There are two channels of marketing system was found in Ampibabo village, the first resulted to  90.24% of  cocoa bean price shared to farmer with  margin of  2, 000 IDR kg-1 while second system farmers received 87.80% of the price with margin of  2,500 IDR kg-1.
PENGEMBANGAN STRATEGI PEMASARAN PRODUK GULA TAPO (STUDI KASUS DI DESA AMBESIA KECAMATAN TOMINI KABUPATEN PARIGI MOUTONG) Azhari, Moh Halini; Yantu, Marwan; Asih, Dewi Nur
AGROTEKBIS Vol 1, No 1 (2013)
Publisher : AGROTEKBIS

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Abstract

Arenga  is one of the strategic commodities that has to be developed, this plant has high economic value and  well known  to most Indonesian.  In Ambesia village,  Arenga sap is used by combining with other materials and processed traditionally, resulting  to a typical snack and commonly called Tapo Sugar. This study aimed to develop a marketing strategy for Tapo sugar product by identifying the internal and external factors that affect marketing of sugar tapo and also analyze alternative strategy for marketing tapo Sugar from Ambesia village. Results obtained with a coordinates analysis that the alternative strategy is in quadrant I, which indicates that the right strategy is the strategy of SO (Strength-Opportunity) called also an aggressive strategy, namely (i) improve the quality of the workforce through training effort that able to encourage local communities to create job, (ii) to maximize the utilization of raw material which is adequate in the village, (iii) maintain the authentic flavor of Tapo suger for attracting agro-tourism and market at national level, (iv) innovate new flavors to become an agro competitive product
PROSPEK PENGEMBANGAN USAHA PADA INDUSTRI RUMAH TANGGA KACANG TELUR “OHARA” KOTA PALU Mas, Venty Hardiyanti; Yantu, Marwan; Howara, Dafina
AGROTEKBIS Vol 1, No 1 (2013)
Publisher : AGROTEKBIS

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Abstract

Sektor bisnis pertanian yang bergerak dalam bidang pengolahan komoditi pertanian memiliki prospek yang cukup menjanjikan untuk dikembangkan, salah satunya adalah tanaman kacang tanah.  Penelitian ini bertujuan untuk mengetahui prospek pengembangan usaha industri “Ohara” kedepannya. Penentuan sampel ditentukan secara purposive, sampel rating sebanyak 5 responden, yaitu responden dari pihak internal terdiri atas pemilik atau pimpinan dan bagian tenaga kerja dari Industri “Ohara”, responden dari pihak eksternal Dinas Perindustrian dan Perdagangan, Dinas Pertanian, dan pesaing yaitu industri kacang telur “Raja Ayam”. Penentuan sampel bobot dipilih secara purposive yaitu pimpinan industri kacang telur “Ohara”. Analisis yang digunakan dalam penelitian ini adalah analisis SWOT. Hasil penelitian menunjukkan analisis SWOT yang diperoleh industri kacang telur “Ohara” yaitu terletak pada kuadran I (satu), menggambarkan situasi yang sangat menguntungkan perusahaan, sehingga diharapkan perusahan tersebut dapat bertahan.  
PENGEMBANGAN STRATEGI PEMASARAN PRODUK GULA TAPO (STUDI KASUS DI DESA AMBESIA KECAMATAN TOMINI KABUPATEN PARIGI MOUTONG) Azhari, Moh Halini; Yantu, Marwan; Asih, Dewi Nur
AGROTEKBIS Vol 1, No 1 (2013)
Publisher : AGROTEKBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Arenga  is one of the strategic commodities that has to be developed, this plant has high economic value and  well known  to most Indonesian.  In Ambesia village,  Arenga sap is used by combining with other materials and processed traditionally, resulting  to a typical snack and commonly called Tapo Sugar. This study aimed to develop a marketing strategy for Tapo sugar product by identifying the internal and external factors that affect marketing of sugar tapo and also analyze alternative strategy for marketing tapo Sugar from Ambesia village. Results obtained with a coordinates analysis that the alternative strategy is in quadrant I, which indicates that the right strategy is the strategy of SO (Strength-Opportunity) called also an aggressive strategy, namely (i) improve the quality of the workforce through training effort that able to encourage local communities to create job, (ii) to maximize the utilization of raw material which is adequate in the village, (iii) maintain the authentic flavor of Tapo suger for attracting agro-tourism and market at national level, (iv) innovate new flavors to become an agro competitive product
KINERJA KEUANGAN INDUSTRI CITRA LESTARI PRODUCTION KOTA PALU Ani, Apriani; Yantu, Marwan; Howara, Davina
AGROTEKBIS Vol 1, No 1 (2013)
Publisher : AGROTEKBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Horticultural and food crops are the vital sub sectors of agriculture that strongly support economic development of Central Sulawesi, however there are several constraints.  Farmers have lack of capital, lack of knowledge, and less of Agro-industrial activities. Palu city is one of well known producer of horticultural crops in Indonesia. In this city there are several industries producing snacks from horticultural products,  as added value to horticulture products.  Citra Lestari Production is a home industry in Palu, and whether this home industry could become a limited liability company (CV) will be studied, from its ability to purchase raw materials and good financial performance. Thus this study aimed to analyze whether Citra Lestari could become a limited liability company (CV) by analyzing its liquidity, solvency, and rate of return (profitability). Location and respondent of this study were determined deliberately. The results indicated that the level of liquidity of this company rose from 1.23 in 2010 to 1.36 % in 2011. Solvency level in 2010 was 8.43 and increased in 2011 to 8.53 %. The rates of return decreased from 86.59 in 2010 to 42.39% in year 2011. Based on these three aspects of financial ratios namely liquidity, and solvency, profitability/rate of return,  it is concluded that Citra Lestari Production could become a limited liability company (CV). This company has enough
PROSPEK PENGEMBANGAN USAHA PADA INDUSTRI RUMAH TANGGA KACANG TELUR “OHARA” KOTA PALU Mas, Venty Hardiyanti; Yantu, Marwan; Howara, Dafina
AGROTEKBIS Vol 1, No 1 (2013)
Publisher : AGROTEKBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sektor bisnis pertanian yang bergerak dalam bidang pengolahan komoditi pertanian memiliki prospek yang cukup menjanjikan untuk dikembangkan, salah satunya adalah tanaman kacang tanah.  Penelitian ini bertujuan untuk mengetahui prospek pengembangan usaha industri ?Ohara? kedepannya. Penentuan sampel ditentukan secara purposive, sampel rating sebanyak 5 responden, yaitu responden dari pihak internal terdiri atas pemilik atau pimpinan dan bagian tenaga kerja dari Industri ?Ohara?, responden dari pihak eksternal Dinas Perindustrian dan Perdagangan, Dinas Pertanian, dan pesaing yaitu industri kacang telur ?Raja Ayam?. Penentuan sampel bobot dipilih secara purposive yaitu pimpinan industri kacang telur ?Ohara?. Analisis yang digunakan dalam penelitian ini adalah analisis SWOT. Hasil penelitian menunjukkan analisis SWOT yang diperoleh industri kacang telur ?Ohara? yaitu terletak pada kuadran I (satu), menggambarkan situasi yang sangat menguntungkan perusahaan, sehingga diharapkan perusahan tersebut dapat bertahan.