Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal INVOICE : JURNAL ILMU AKUNTANSI
Arief Rizky Pradana
Fakultas Ekonomi, Universitas Sarjanawiyata Tamansiswa
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Price, Promotion and Trust on Shopeefood Purchase Decisions (Yogyakarta City Consumer Study) Arief Rizky Pradana; Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami
INVOICE : JURNAL ILMU AKUNTANSI Vol 4, No 1 (2022): Maret 2022
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/inv.v4i1.7286

Abstract

This research aims to find out if there is an influence on price, promotion, and trust on Shopeefood purchasing decisions. The population used in this study was Shopeefood consumers in Yogyakarta City. The study used questionnaires using Google Form as a research tool. This research method uses non-probability sampling techniques with purposive sampling methods. The sample was used by 100 respondents. The data is obtained from questionnaires which are then processed and analyzed using multiple regression test analysis with model accuracy (classical assumption test), hypothesis testing using determination coefficient test (R2), partial test (t test), and simultaneous test (F test) through SPSS 24 program. The results of this study showed that price variables positively influence purchasing decisions, promotions positively influence purchasing decisions, confidence positively influences purchasing decisions, simultaneous promotions, prices and beliefs have a positive and significant effect on purchasing decisions
Co-Authors Ambar Lukitaningsih Lusia Tria Hatmanti Hutami