Article Per Year (5 Year)
p-Index From 2020 - 2025
1.286
P-Index
This Author published in this journals
All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Binus Business Review Journal of Economic, Bussines and Accounting (COSTING) AFEBI Management and Business Review Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Manajemen dan Usahawan Indonesia
Yeshika Alversia
Department Of Management, Faculty Of Economics Universitas Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
Pengaruh Customer Engagement di Media Sosial terhadap Brand Intimacy pada Produk Fashion Lokal Indonesia Classica Harsya Nawastha; Yeshika Alversia
Jurnal Manajemen dan Usahawan Indonesia Vol 43, No 2 (2020): Jurnal Manajemen dan Usahawan Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri fashion merupakan industri yang perkembangannya selalu meningkat dan Indonesia berkontribusi terbesar ke-sembilan di dunia. Perkembangan industri fashion dalam negeri didukung dengan adanya kampanye untuk mencintai produk lokal. Fashion brand lokal memanfaatkan media sosial sebagai wadah untuk berkomunikasi dengan pelanggannya untuk menciptakan customer engagement. Sehingga penting untuk mengetahui faktor yang mendorong customer engagement seperti advice seeking, self-image expression dan fashion involvement. Selain itu, customer engagement juga berpengaruh akan terbentuknya brand intimacy. Penelitian ini membangun customer engagement sebagai second-order construct yang di dalamnya terdapat consumption, contribution, dan creation. Survei dilakukan secara online dengan 262 responden yang kemudian diolah datanya menggunakan pemodelan Partial Least Squares - Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa faktor yang mempengaruhi customer engagement adalah advice seeking, self-image expression, dan fashion involvement, customer engagement memiliki pengaruh terhadap brand intimacy.
Analisis Pengaruh Cues Terhadap Trust, Attitude, dan Online Shopping Intention di Instagram Larasati Chandra Githa Purnamaningrum; Yeshika Alversia
Jurnal Manajemen dan Usahawan Indonesia Vol 44, No 2 (2021): Jurnal Manajemen dan Usahawan Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui cues (sinyal/petunjuk) dalam posting Instagramberupa attractiveness, popularity serta argument quality dapat mempengaruhi kepercayaan yang akan mempengaruhi sikap terhadap berbelanja menggunakan Instagram, dan kemudian mengarah pada niat membeli produk kecantikan lokal Indonesia melalui Instagram. Penelitian ini menggunakan metode purposive sampling dengan sampel yang digunakan adalah pengguna aktif Instagram yang merupakan pengikut dari salah satu merek kecantikan lokal Indonesia di Instagram, berusia 17 tahun ke atas, serta belum pernah melakukan pembelian dari merek kecantikan lokal tersebut. Kuesioner penelitian disebarkan secara online dan terdapat total 226 responden. Penelitian ini menggunakan Partial Least Square-Structured Equation Modelling (PLS-SEM) dalam mengolah data. Hasil dari penelitian ini menunjukkan bahwa post popularity serta argument quality dapat membangun trust pada posting Instagram merek kecantikan lokal yang kemudian mengarah pada attitude terhadap berbelanja menggunakan Instagram dan purchase intention melalui Instagram. Sedangkan, post attractiveness tidak memengaruhi kepercayaan pada posting Instagam merek kecantikan lokal. Sehingga, pada penelitian ini menunjukkan bahwa konsumen lebih mengandalkan cues dari popularity serta argument quality dari posting untuk mengurangi ketidakpastian dalam berbelanja produk kecantikan lokal melalui Instagram.
CUSTOMER COMPLAINT RESPONSE STRATEGY IN SERVICE FAILURE: STUDY OF ONLINE SHOPPER IN INDONESIA Yeshika Alversia; Rizky Wijayanti
AFEBI Management and Business Review Vol 4, No 1 (2019)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.429 KB) | DOI: 10.47312/ambr.v4i1.225

Abstract

The shifting pattern of shopping habit into a digital nowadays perceived by the business players as the trigger of the growth in e-commerce and e-marketplace. Indonesia is currently one of the largest markets in Southeast Asia for online shopping. On the other hand, it is inevitable that there are still many obstacles and problems that defer the optimized growth of e-marketplace in Indonesia. There are customer concerns about issues that may arise when they do online shopping. Service failures that often arise eventually encourage customers to complain. Failure in service that lead to the emergence of various complaints from customers is an inevitable thing. Each company must prepare an optimal strategy to manage those complaints. The objective of this research is to find out whether there is a difference effect of service failure explanation in the form of excuse, justification, reference and apology on customer satisfaction and repurchase, in the high level of problem condition compared to the low level of problem condition, for the case of online shopper e-marketplace in Indonesia. Furthermore, this research is conducted with the purpose to build the best strategy of giving response using service failure explanation (i.e. excuse, justification, reference and apology). Researchers use a scenario-based experiment as the method and then all the data were analysed using T-test and ANOVA. Total 325 respondents of online shoppers in Indonesia were collected, and the results revealed that apology and justification are the best choices for responding customers’ complaints.
Sustainable Beauty: Pengaruh Eco-Label, Product Attributes, Perceived Consumer Effectiveness (PCE), dan Environmental Awareness terhadap Green Purchase Behavior Klareza Putri Djajadiwangsa; Yeshika Alversia
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 6 No. 1 (2022): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Desember 2022
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.274 KB) | DOI: 10.31842/jurnalinobis.v6i1.263

Abstract

Meningkatnya pencemaran lingkungan serta adanya urgensi untuk meningkatkan kepedulian lingkungan masyarakat Indonesia, menyebabkan perusahaan turut berkontribusi melalui penerapan green marketing. Sementara itu, sektor kosmetik di Indonesia saat ini sedang tumbuh signifikan. Green marketing juga turut diimplementasikan pada industri tersebut dengan munculnya berbagai merek kosmetik lokal yang mengusung konsep sustainable beauty. Gen Z menjadi salah satu faktor pendorong booming-nya industri kosmetik di Indonesia. Maka, pelaku bisnis sustainable beauty perlu mengetahui faktor-faktor yang dianggap berpengaruh terhadap green purchase behavior pada Gen Z. Penelitian ini mengidentifikasi beberapa faktor yang dianggap berpengaruh, melalui survei terhadap 335 responden yang dilakukan melalui kuesioner daring dan data dianalisis menggunakan Structural Equation Modelling (SEM). Hasil penelitian menunjukan bahwa faktor yang mempengaruhi green purchase behavior Gen Z terhadap produk green cosmetics merek lokal adalah eco-label, PCE, environmental attitude, dan ecological affection. Penelitian ini juga menunjukkan bahwa meningkatkan ecological affection dapat dilakukan baik secara langsung melalui PCE ataupun melalui environmental attitude terlebih dahulu.
CUSTOMER COMPLAINT RESPONSE STRATEGY IN SERVICE FAILURE: STUDY OF ONLINE SHOPPER IN INDONESIA Yeshika Alversia; Rizky Wijayanti
AFEBI Management and Business Review Vol. 4 No. 1 (2019): June
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v4i1.225

Abstract

The shifting pattern of shopping habit into a digital nowadays perceived by the business players as the trigger of the growth in e-commerce and e-marketplace. Indonesia is currently one of the largest markets in Southeast Asia for online shopping. On the other hand, it is inevitable that there are still many obstacles and problems that defer the optimized growth of e-marketplace in Indonesia. There are customer concerns about issues that may arise when they do online shopping. Service failures that often arise eventually encourage customers to complain. Failure in service that lead to the emergence of various complaints from customers is an inevitable thing. Each company must prepare an optimal strategy to manage those complaints. The objective of this research is to find out whether there is a difference effect of service failure explanation in the form of excuse, justification, reference and apology on customer satisfaction and repurchase, in the high level of problem condition compared to the low level of problem condition, for the case of online shopper e-marketplace in Indonesia. Furthermore, this research is conducted with the purpose to build the best strategy of giving response using service failure explanation (i.e. excuse, justification, reference and apology). Researchers use a scenario-based experiment as the method and then all the data were analysed using T-test and ANOVA. Total 325 respondents of online shoppers in Indonesia were collected, and the results revealed that apology and justification are the best choices for responding customers’ complaints.
Persepsi Konsumen terhadap Nilai dan Risiko dari Fashion Rental: Penerapan Circular Fashion di Indonesia Cicilia Kusnadi; Yeshika Alversia
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.8806

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis persepsi nilai dan resiko konsumen terhadap konsumsi circular fashion di Indonesia, khususnya pada platform penyewaan online. Penelitian ini juga menyelidiki peran moderasi dari consumer involvement terhadap hubungan antara product attitude dan behaviour intention, yaitu WOM Intention dan Purchase intention, Penelitian ini merupakan penelitian kuantitatif yang menggunakan kuesioner online untuk mendapatkan data survei dari 301 responden di beberapa kota di Indonesia. Survei dilakukan di antara pengguna platform penyewaan online di Indonesia. Untuk menguji hipotesis yang disimpulkan dari tinjauan literatur, pemodelan persamaan struktural digunakan. Pendekatan Partial Least Square digunakan untuk memvalidasi validitas, reliabilitas, dan hubungan skala model yang diusulkan. Hasil penelitian ini menunjukkan bahwa emotional value, social value , financial risk, aesthetic risk , dan sanitary risk secara signifikan mempengaruhi product attitude. Peran moderasi dari consumer involvement ditemukan dalam hubungan antara social value dan product attitude, serta product attitude dan wom intention. Penelitian ini merupakan penelitian pertama yang mengevaluasi bagaimana konsumen Indonesia memandang nilai dan risiko dari platform penyewaan, dan apakah consumer involvement akan berpengaruh terhadap purchase intention dan wom intention. temuan ini juga dapat membantu pemasar circular fashion di Indonesia untuk membuat strategi promosi yang lebih disesuaikan.
Factors Affecting Customer Loyalty: An Empirical Evidence from the Toll Road Industry in Indonesia Denny Chandra Irawan; Yeshika Alversia
Binus Business Review Vol. 15 No. 1 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i1.10045

Abstract

Toll road rest areas are one of the main pillars of the toll road industry, and higher interest in buying at toll road rest areas is one of the keys to their financial success. The research aimed to identify and analyze the relationship between revisit intention and customer loyalty, as well as perceived price fairness, perceived satisfaction, and service quality. These variables were believed to be the main drivers for toll road users to make purchases at toll road rest areas. A statistical analysis approach was used with the Partial Least Square-Structural Equation Modelling (PLS-SEM) method for 573 respondents. They were consumers of the Trans Java toll road rest area. The survey was conducted directly on customers of the Trans Java toll road rest area at 15 locations. The results show that perceived price justice and satisfaction positively and significantly impact revisit intention. Then, revisit intention has a positive and significant impact on customer loyalty. Service quality has a positive and significant impact on perceived satisfaction and customer loyalty. The findings show that service quality, which is most strongly influenced by assurance, responsiveness, and empathy, is the main factor influencing customer loyalty. Based on the research results, the practical application is how managers can improve service quality, perceived price justice, and perceived satisfaction for price-sensitive consumers, who also tend to be sensitive to the service quality they get.
Barrier Factors That Affect Consumer Purchase Intention on Green Cosmetics Product: Applying Innovation Resistance Theory Agrinita Dianti Puspitasari; Yeshika Alversia
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 3 (2023): JABM Vol. 9 No. 3, September 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.3.728

Abstract

Currently, green cosmetics are increasingly favored by consumers because of numerous benefits. In fact, there are a number of factors that hinder consumers intention to buy green cosmetics such as skepticism about green cosmetics, and greenwashing of brands. Therefore, this study aims to examine the factors that might hinder Indonesian consumers' intention to buy green cosmetic products. This study are using the role of personal and social norms as moderating variables to measure the significant impact that can reduce barriers to green cosmetic consumption. A total of 300 responses were collected as part of the quantitative study by distributing online questionnaires, followed by data processing using PLS-SEM. The research results show that usage barriers, value barriers and image barriers have a significant effect on restraining consumers' intention to buy green cosmetic products. However, the traditional barrier is influential as a determinant of the intention to buy green cosmetics. Furthermore, personal and social norms have a significant influence in weakening the relationship between risk barrier and intention to purchase green cosmetics. The results of this study may provide useful information to companies or brands that produce eco-friendly cosmetics on consumer occurring barrier factors that may hinder the purchase of cosmetics. green in Indonesia, so that the company can determine the right strategy to target its consumers. Keywords: green cosmetics product, purchase intention, personal norms, social norms, innovation resistance theory
Co-Authors Agrinita Dianti Puspitasari Cicilia Kusnadi Classica Harsya Nawastha Denny Chandra Irawan Gita Gayatri, Gita Klareza Putri Djajadiwangsa Larasati Chandra Githa Purnamaningrum Rifelly Dewi Astuti Rizky Wijayanti