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Pemahaman Praktis Strategi Influencer Promosi Pariwisata Alma Mandjusri; Edoardo Irfan
Journal of Tourism and Creativity Vol 2 No 1 (2018): Tourism and Creativity
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v2i1.13836

Abstract

Abstract This article is a part of “Tourism, Creativity, Communication, and Transformation” book written by Poerwanto. It discusses the ICT in tourism promotion. In this ICT era, tourism promotional activities have been applied in a various way, and one of them is using influencer. Influencer is a person or a party that directs others in buying decision process. Many celebrities become influencers that endorse a tourism brand or destination on their social media and they have proven able to influence their followers to buy the promoted brand. A strategy using influencer must be selected to inform in a right way and the base of that strategy is the offered service quality of the tourism object. Keyword: influencer strategy, tourism promotion
Teknologi Komunikasi Informasi dan Dekonstruksi Tren Pariwisata Zakaria Lantang Sukirno; Edoardo Irfan
Journal of Tourism and Creativity Vol 3 No 2 (2019): Tourism and Creativity
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v3i2.14023

Abstract

Abstract ICT progress and dynamics has been changing human behavior and life. Thus, tourism industry has changed drastically because of the new media development. The changes in organizational order or structure, society, trend, and culture based on technology development become the signifier of postmodern era. ICT is responsible for the drastic change of tourist consumer behavior, tourist service companies, tourism marketing, and tourism business. That’s called as deconstruction. Tourism business must be sensitive to the consumer behavior and consumer culture deconstruction in this digital era that occurs in the tourism trend by following the ICT usage trend. Tourism entrepreneurs must deconstruct their mindset from competition to collaboration.Keywords : ICT, postmodern, deconstruction, tourism, apps, startup
The Creative Visual Analysis : Postmodern Visual Communication in the Black Hawk Down Headline Article on Jawa Pos Sukirno, Zakaria Lantang; Irfan, Edoardo; Alma Mandjusri, Alma; Setyowati Karyaningtyas, Setyowati
Electronic Journal of Social and Political Sciences (E-SOSPOL) Vol. 12 No. 1 (2025): Reforming Social and Political Issues
Publisher : Rumah Jurnal, University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/e-sospol.v12i1.53698

Abstract

Jawa Pos, on Saturday, February 1, 2025, published an article headlined "Black Hawk Down." The article covered the incident involving a Black Hawk helicopter colliding with American Airlines flight 5342 in Washington, D.C., USA, on Wednesday, January 29, 2025. The article's title and illustrations evoked nostalgia for the film Black Hawk Down (2001). From a postmodern perspective, this Jawa Pos article is interesting to examine in terms of how postmodernism was depicted using creative visual analysis. This research aimed, firstly, to describe the symbolic visualization of postmodernism in print media. Secondly, it aimed to methodologically significantly determine and popularize creative visual analysis as a data analysis technique for visual media objects. The research method employed a qualitative descriptive approach. The analytical technique used was creative visual analysis with art-based analysis interpretation. The research finding and interpretation described that the postmodern elements in the visual communication of the Jawa Pos’ headline article were inter-visually, nostalgia, and playfulness.
Urban workers’ experiences in consuming C-Drama: An interpretative phenomenological analysis approach Muhammad Rizky; Edoardo Irfan
Priviet Social Sciences Journal Vol. 6 No. 4 (2026): April 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i4.1729

Abstract

The rise of Chinese micro-dramas on digital streaming platforms has created a genuinely new mode of urban media consumption—one that has barely been studied. This paper examines how office workers in Greater Jakarta (Jabodetabek) experience consuming Chinese micro-dramas, paying particular attention to how this format functions as a tool for escapism, emotional regulation, and identity negotiation within demanding professional routines. Using an Interpretative Phenomenological Analysis (IPA) design, data were gathered through in-depth semi-structured interviews with two purposively selected participants: an HR Generalist and an Accounting Assistant Manager, both active consumers of micro-drama content on platforms including TikTok, WeTV, and YouTube Shorts. Analysis produced four superordinate themes: (1) Motivational Escapism and Emotional Regulation, in which micro-dramas operate as psychological safe spaces through predictable, wish-fulfilling narratives; (2) Interstitial Consumption Patterns, reflecting a multi-platform viewing practice that slots viewing into the fragmented gaps of urban professional schedules; (3) Resonance of Materialism and Career Themes, in which the dominant visual economy of wealth and instant social mobility functions as aspirational compensation for rigid corporate realities; and (4) Identity Tensions and Critical Reflection, revealing productive tensions between entertainment satisfaction, productivity guilt, and gender-based social barriers to disclosure. The findings extend the growing literature on transnational media reception in Southeast Asia and carry practical implications for digital media industry localization strategies.
THE GRAND SYNTAGMATIQUE OF POPULAR GENRE IN INDONESIAN CINEMA Edoardo Irfan; Hermin Indah Wahyuni; Budi Irawanto
Multidisciplinary Research Studies in Social Sciences Vol 2, No 1 (2026): Multidisciplinary Research Studies in Social Sciences
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrscholar.v2i1.870

Abstract

This study examines the narrative structures of Indonesian popular films using Christian Metz’s Grand Syntagmatique framework. Three selected films—KKN di Desa Penari (2022), Dilan 1990 (2018), and Agak Laen (2024)—represent horror, romance, and comedy genres that achieved millions of admissions and reinforced the dominance of local cinema in the domestic market. The research employs structural textual analysis, consisting of segmentation, classification, and syntagmatic tabulation. Findings reveal that each genre strategically utilizes specific syntagmatic patterns: horror emphasizes suspense through alternation and bracket sequences, romance highlights intimacy via autonomous shots and ordinary sequences, while horror-comedy combines episodic and parallel sequences to generate humor and tension. These results demonstrate that the success of popular films relies not only on thematic resonance but also on the effectiveness of narrative structures in delivering accessible and engaging cinematic experiences. This study contributes to Indonesian film scholarship by underscoring the significance of formal analysis as a complement to thematic approaches, offering insights into how structural “grammars” shape audience appeal and genre conventions.Keywords: Christian Metz, Grand Syntagmatique, Genre, Indonesian popular cinema, narrative structure