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All Journal Communiverse Avant Garde Journal of Tourism and Creativity Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Administrasita' Jurnal Ilmu Komunikasi Jurnal Kreativitas dan Inovasi (Jurnal Kreanova)
Alma Mandjusri
Universitas Al Azhar Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH ONLINE PERSONAL BRANDING TOKOH POLITIK TERHADAP MINAT PEMILIH PEMULA Asri, Rahman; Arianti, Gusmia; Mandjusri, Alma
Communiverse : Jurnal Ilmu Komunikasi Vol 5 No 1 (2019): Communiverse
Publisher : LPPM Abdurrab Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.481 KB) | DOI: 10.36341/cmv.v5i1.1166

Abstract

Konvergensi media saat ini telah mampu menggabungkan dan mengintergrasikan media konvensional ke dalam bentuk digitalisasi informasi, salah satunya menggunakan platform media sosial diantaranya melalui facebook dan instagram yang populer dengan jumlah pengguna terbanyak. Media sosial tidak hanya digunakan perusahaan atau brand, tapi banyak pula pihak secara individu diantaranya pejabat public yang melakukan kegiatan online personal branding di media sosial. Ridwan Kamil dengan followers sebanyak 6 juta, seorang pejabat publik yang aktif melalui instagram untuk membentuk personal branding. Penelitian ini menganalisa pengaruh online personal branding terhadap minat pemilih pemula di Pilkada Jawa Barat 2018.
KLAIM HALAL DAN MAKNA HIJRAH PADA IKLAN PRODUK HALAL DALAM PERSPEKTIF IBU-IBU MUSLIMAH Alma Mandjusri
Avant Garde Vol 5, No 2 (2017): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v5i2.625

Abstract

This research aims to identify the participatory interpretation of Moslem mothers as theaudience of the halal’s product advertisement. The theory used in this research isreception analysis to see how the media and audiences interact with one another as theagent. The research object is the TV commercial of Total Almeera – the first halaldetergent in Indonesia. The technique of data collection is by conducting a FocusGroup Discussion consisted of Moslem mothers and career educators. The results of theresearch found that most participants indicate the position of the dominant (hegemonicreading) which contained beliefs as adherents of Islam. Being a small percentage ofparticipants indicating position negotiated reading or basically received but felt halal isnot enough before there is no guarantee of passes the test for sensitive skin. As for themeaning of "hijra", most of the participants indicate the position of the dominant(hegemonic reading) that the participants feel savvy and familiar with the word Hijra.While a small percentage of participants indicating position of opposition (counterhegemonic reading), or reject the use of the concept of hijrah on TV commercial since itassumes not all moslems audience.
Pemahaman Praktis Strategi Influencer Promosi Pariwisata Alma Mandjusri; Edoardo Irfan
Journal of Tourism and Creativity Vol 2 No 1 (2018): Tourism and Creativity
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v2i1.13836

Abstract

Abstract This article is a part of “Tourism, Creativity, Communication, and Transformation” book written by Poerwanto. It discusses the ICT in tourism promotion. In this ICT era, tourism promotional activities have been applied in a various way, and one of them is using influencer. Influencer is a person or a party that directs others in buying decision process. Many celebrities become influencers that endorse a tourism brand or destination on their social media and they have proven able to influence their followers to buy the promoted brand. A strategy using influencer must be selected to inform in a right way and the base of that strategy is the offered service quality of the tourism object. Keyword: influencer strategy, tourism promotion
MEMBANGUN GENERASI TANGGUH MELALUI PROGRAM “ESOK HARI LEBIH BAIK” Manik Sunuantari; Muchammad Nasucha; Alma Mandjusri
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 1 No 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (573.748 KB) | DOI: 10.24034/kreanova.v1i1.4865

Abstract

The young generation as the nation's next generation is a milestone in the success of a country in achieving the noble ideals of the Indonesian nation, creating a just and prosperous society. Various efforts are continuously made to form the next generation that is strong, creative, innovative, and always able to adapt to the times. As one of the densely populated areas in South Jakarta, the Karang Tengah Lebak Bulus area, covering an area of 4.11 km2, is inhabited by 41,775 people, making it more vulnerable to environmental conditions. Parental support for children is one of the keys to success in forming a strong young generation. The rise of information circulating in the community causes the public to experience confusion. Information selectivity must be done, so that parents can direct children to information that is suitable for children's consumption. Digital literacy is one of the efforts to build community empowerment towards digital media which is currently booming. must be started early, family communication is important in the process of mental formation of children. The Esok Hari Lebih Baik program is intended to increase concern for others towards a better life. By living together and working together, Esok Hari Lebih Baik will be realized. Therefore, it is necessary to promote various activities that support the development of a resilient generation who always have the motivation that tomorrow must be better than today. The Community Service Program is designed to provide an understanding of the importance of family communication in the current era of globalization.
PEMBERDAYAAN PETANI MELALUI MODEL PERTANIAN BERKELANJUTAN DAN PEMASARAN DIGITAL DI DESA SUKANAGALIH, CIANJUR, JAWA BARAT Nita Noriko; Risa Swandari Wijihastuti; Alma Mandjusri; Dinda Zalfa; Nadiyah Isna Choirunnisa; Elya Novani
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i1.2670

Abstract

Desa Sukanagalih terletak di Kecamatan Pacet Kabupaten Cianjur Jawa Barat. Pekerjaan sebagian besar penduduknya adalah petani yang menghasilkan beberapa komoditas unggulan seperti wortel, daun bawang, tomat, kol, kembang kol, brokoli dan pakcoy. Pembangunan wisata Taman Bunga Nusantara tahun 1995 merubah sebagian mata pencaharian penduduknya yang awalnya sebagai petani beralih menjadi pelayanan di bidang jasa pariwisata. Pandemi Covid-19 pada tahun 2020 hingga 2022 kembali memberikan dampak terhadap sosial ekonomi masyarakat desa Sukanagalih karena terjadi penurunan aktifitas industri pariwisata. Akibatnya sebagian masyarakat yang berusaha di bidang jasa pariwisata kembali beralih menjadi petani. Akan tetapi usaha di bidang pertanian menghadapi tantangan yaitu penurunan produktifitas hasil pertanian yang disebabkan berkurangnya kesuburan tanah akibat perubahan iklim. Tujuan pengabdian masyarakat yang dilakukan oleh UAI adalah untuk meningkatkan kompetensi pemahaman ketua kelompok tani mengenai model pertanian berkelanjutan dalam meningkatkan produktifitas hasil pertanian dan pemasaran di era digital. Metode yang digunakan adalah sosialisasi dalam bentuk workshop dan demonstrasi kepada 30 orang ketua kelompok tani. Materi yang disampaikan adalah model pertanian berkelanjutan termasuk cara pembuatan pupuk organik cair (POC) serta pemasaran digital hasil pertanian. Tanaman sayuran yang dijadikan contoh adalah Brassica rapa L. (Pakcoy). Hasil pengabdian masyarakat menunjukkan peningkatan kompetensi pemahaman ketua kelompok tani mengenai model pertanian berkelanjutan dan pemasaran digital hasil pertanian. Persentase ketua kelompok tani yang memahami model pertanian berkelanjutan dan pemasaran digital sebelum dilaksanakan pengabdian kepada masyarakat adalah 27,77 dan meningkat setelahnya menjadi 65,22. Walaupun terdapat peningkatan pemahaman ketua kelompok tani namun sosialisasi dalam bentuk workshop dan demonstrasi masih perlu diberikan secara berkelanjutan
REDEFINISI KOMUNIKASI ADMINISTRASI Zakaria Lantang Sukirno; Setyowati Karyaningtyas; Alma Mandjusri; Des Hanafi
Jurnal Ilmiah Administrasita' Vol. 15 No. 1 (2024): EDISI JUNI 2024
Publisher : Program Studi Administrasi Publik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/administrasita.v15i1.747

Abstract

Multidisciplinarity between communication science/studies and administrative science has not been explicitly claimed within various literature. Whereas in fact, the subject of administrative communication has been long a discourse since the 1960s. So, how is the state-of-the art of administrative communication? This article aims to explore the development of administrative communication subject and to reveal the multidisciplinarity of communication science/studies and administrative science. The method used in this research is non-systematic stand alone review with  traditional-narrative review technique. The result of the study reveals the refinery and redefinition of administrative communication.
Analisis SNA dalam Interaksi Netizen pada Iklan “Oke Gas Prabowo Gibran Paling Pas” Muhammad Fadillah Abbyyu; Alma Mandjusri; Yoedo shambodo; Resman Muharul Tambunan
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4152

Abstract

This study analyzes netizen interactions using Social Network Analysis (SNA) in the comment section of the political advertisement “Oke Gas Prabowo Gibran Paling Pas” on Richard Jersey’s YouTube channel. This study aims to understand how communication structures are formed in digital networks and identify key actors who play a role in spreading political opinions. The approach used is quantitative with a positivist paradigm and descriptive-exploratory analysis techniques. The analyzed data includes nodes (actors), edges (relationships between actors), and network metrics such as diameter, density, reciprocity, centralization, and modularity. The results show that netizen interactions form a complex communication network with a high level of connectivity. Key actors are identified through degree centrality and betweenness centrality, indicating their significant role in information distribution. Additionally, dominant groups function as interaction hubs, while bridging actors facilitate information dissemination between communities. These findings suggest that political communication on social media is influenced not only by the advertisement content itself but also by the network structure surrounding it. Thus, this study contributes to the understanding of how public opinion is formed and spread in digital spaces and its implications for political campaign strategies in the era of social media.
Co-Authors Des Hanafi Dinda Zalfa Edoardo Irfan Elya Novani Gusmia Arianti Manik Sunuantari Muchammad Nasucha Muhammad Fadillah Abbyyu Nadiyah Isna Choirunnisa Nita Noriko Rahman Asri Setyowati Karyaningtyas Tambunan, Resman Muharul Wijihastuti, Risa Swandari Yoedo Shambodo Zakaria Lantang Sukirno