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All Journal Jurnal Ilmu Manajemen (JIMMU) E-JRM
Nurhajati Nurhajati
Universitas Islam Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pengaruh Strategi Pemasaran City Branding, Word Of Mouth Terhadap Kepuasan Dan Loyalitas Wisatawan Kota Wisata Batu (Studi Kasus Pada Mahasiswa Malang) Ronce Arum Melati; Nurhajati Nurhajati; Muhammad Ridwan Basalamah
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the current era of globalization, there is intense competition between cities that is increasingly undeniable. This condition continues to occur today, cities in Indonesia are competing to find the best potential in order to increase their attractiveness. This situation requires each region to form a strong brand in facing global demands. Batu City in East Java is one of the cities that utilizes city branding marketing techniques to support city development. The city government under the leadership of mayor Eddy Rumpoko initiated a branding effort with one of its programs, namely the launch of the Kota Wisata Batu (KWB) tagline which was later changed to “Shining Batu” in 2013. The purpose of this study was to determine the effect of city branding marketing strategies on tourist satisfaction in Batu Tourism City, to determine the effect of city branding marketing strategies on tourist loyalty in Batu Tourism City, the impact of word-of-mouth marketing techniques on visitor satisfaction in Batu Tourism City, the impact of word-of-mouth marketing strategy on tourist loyalty in Batu Tourism City, and to determine the effect of tourist satisfaction on tourist loyalty in Batu Tourism City. The population in this study were students from the city of Malang who had visited Batu Tourism City. Purposive sampling, a methodology for gathering samples based on specific criteria utilizing a questionnaire distributed to 100 respondents and the SPSS analytic tool, is the non-probability sampling technique used by the approach method. The findings revealed that city branding has a significant impact on visitor satisfaction, word-of-mouth has a significant impact on visitor satisfaction, city branding has a significant impact on visitor loyalty, tourist satisfaction has a significant impact on visitor loyalty. Keywords: City Branding, Word Of Mouth, Tourist Satisfaction, Tourist Loyalty. 
Pengaruh0online0customer0review, Online0customer Rating,Price0discount Dan E-Service Quality0Terhadap Minat0beli Di Tiktok0shop (Studi Kasus Mahasiswa Universitas Islam Malang Angkatan 2019 ) Ninda Putri Della Zeinistya; Nurhajati Nurhajati; Muhammad Ridwan Basalamah
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  There are various kinds of marketplace platforms in Indonesia, Tiktok is one of the platforms that have the most interest in buying by the people of Indonesia. Buying interest is the desire to buy and own an item after receiving a stimulus from the item seen. Some of the things that affect buying interest in the Tiktok shop are online0customer reviews, online0customer0ratings, price discounts, and e-service quality. This study used a non-experimental quantitative approach, sampling using non-probability sampling using a purposive sampling technique with the criteria of active Unisma students class of 2019 and having shopped more than twice on the Tiktok social media platform. The variables used in this study are0purchase0intention0(the dependent0variable), while the independent variables are online customer reviews, online0customer reviews, price discounts, and e-service0quality. The data0analysis used in this0study is multiple0regression analysis.0The results of this study conclude that online0customer reviews, online0customer reviews, price discounts, and e-service quality variables influence purchase intention simultaneously or partially. Keywords: Online Costumer Review, Online Costumer Rating, Price Discount And E-Service Quality
Pengaruh Gaya Hidup, Label Halal, dan Harga Terhadap Keputusan Pembelian Pada Produk Skincare MS GLOW (Studi Kasus Mahasiswa FEB UNISMA Angkatan 2019) Lidya Ayu Ferdyana; Nurhajati Nurhajati; Muhammad Ridwan Basalamah
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and explain the Influence of Lifestyle, Halal Labeling, and Prices on Purchase Decisions for MS GLOW Skincare Products in a case study of Students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2019. This study uses a quantitative approach which uses the Slovin formula because the population has it is known, seeing from the results of calculating the Slovin formula to get the results of a total sample of 90 respondents. To solve the problem in this study using SPSS in analyzing, normality test, classic assumption test, hypothesis test, multiple linear regression test and adjusted R² coefficient test. The results of this study are Lifestyle, Halal Label, Prices simultaneously influence Purchasing Decisions. Keywords: Lifestyle, Halal Label, Price, Purchase Decision
Pengaruh Kualitas Produk, Celebrity Endorser, dan Brand image Terhadap Keputusan Pembelian Produk Facial Wash KAHF (Studi pada Konsumen Produk Facial Wash KAHF di Kabupaten Jombang) Ahmad Mujahidin Syifa’; Nurhajati Nurhajati; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of product quality, celebrity endorser, and brand image on purchasing decisions of KAHF facial wash products in Jombang Regency. This research uses a quantitative approach with an explanatory research design. The population consists of consumers who have purchased and used KAHF facial wash products in Jombang Regency. The sampling technique used was purposive sampling with a total of 120 respondents. Data were collected through questionnaires measured using a Likert scale and analyzed using multiple linear regression analysis with SPSS. The results show that product quality, celebrity endorser, and brand image simultaneously have a significant effect on purchasing decisions. Partially, product quality, celebrity endorser, and brand image each have a positive and significant effect on purchasing decisions. These findings indicate that improving product quality, selecting appropriate celebrity endorsers, and strengthening brand image can enhance consumer purchasing decisions. Keywords: Product Quality, Celebrity Endorser, Brand Image, Purchase Decision
Pengaruh Konten Media Sosial, Influencer, Dan Ulasan Online Terhadap Keputusan Pembelian Produk Fashion Pada Marketplace (Studi Pada Kalangan Generasi Z Di Kota Malang ) Eka Lailatul Rohma; Nurhajati Nurhajati; Harun Alrasyid
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aimed to examine and explain the influence of content presented through social media, the role of influencers, and online reviews on the purchasing decision-making process of fashion products in marketplaces among Generation Z in Malang City. The data obtained were then analyzed using multiple linear regression. Prior to the main analysis, instrument and research model testing was conducted, including validity, reliability, and classical assumption testing to ensure the validity of the data used in the analysis. The results showed that social media content, influencers, and online reviews collectively have a significant influence on purchasing decisions for fashion products in marketplaces. Meanwhile, the remaining 15.4% is influenced by factors outside the variables analyzed in this study. The findings of this study illustrate that a digital marketing strategy that optimally utilizes social media, supported by the credibility of influencers and the quality of informative and convincing online reviews, plays a crucial role in driving purchasing decisions for fashion products in the marketplace, particularly among Generation Z consumers. Keywords: Social Media Content, Influencers, Online Reviews, Purchasing Decisions.
Co-Authors Ahmad Mujahidin Syifa’ Anggie Rohima Rullah Anjar Surya Ningsih Basalamah, Muhammad Ridwan Budi Wahono Eka Lailatul Rohma Elok Faiqotul Mauludiyyah Harun Alrasyid Inrah Wati Juwita Khalikussabir, Khalikussabir Lidya Ayu Ferdyana N Rachma Nina Bilqis Maharani Ninda Putri Della Zeinistya Prapti Komala Sawitri Reiki Vega Diondah Rio Era Deka Rista Sya’illatun Nandiroh Ronce Arum Melati Umatuz Sukmawati