I A Cynthia Saisaria Mandasari
Faculty Of Economic And Business, Universitas Warmadewa, Denpasar, Bali

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Journal : WIDYA MANAJEMEN

PENGARUH KINERJA KEUANGAN TERHADAP HARGA SAHAM PADA BANK UMUM MILIK PEMERINTAH Ida Ayu Agung Idawati; I Gede Surya Pratama; IA Cynthia Saisaria Mandasari
Widya Manajemen Vol 1 No 1 (2019): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.109 KB) | DOI: 10.32795/widyamanajemen.v1i1.227

Abstract

One of the considerations of investors in investing in shares is fluctuations in stock prices. Stock prices are one indicator of the success of company management. Investor or prospective investor trust is very beneficial for the issuer, because the more people who trust the issuer, the stronger the desire to invest in the issuer. The purpose of this study was to determine the financial performance as measured by the variable Capital Adequacy Ratio (CAR), Net Profit Margin (NPM), Loan to Deposit Ratio (LDR) and Return On Equity (ROE) to the stock prices of government-owned commercial banks on the IDX. The technical analysis used in this study is multiple linear regression and t (t-test) for partial analysis. Based on the results of multiple linear regression analysis, the regression equation Y = 18.905 + 0.149 (X1) +0.393 (X2) -0.487 (X3) + 0.238 (X4) is obtained. T-test testing from the regression results obtained that the Capital Adequacy Ratio and Return On Equity partially did not have a significant effect on stock prices. While the Net Profit Margin and Loan to Deposit Ratio partially have a significant effect on stock prices.
Peran Perceived Value Dalam Memediasi Pengaruh Green Marketing Terhadap Loyalitas IA Cynthia Saisaria Mandasari; Ade Ruly Sumartini
Widya Manajemen Vol 2 No 1 (2020): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.173 KB) | DOI: 10.32795/widyamanajemen.v2i1.545

Abstract

Every component of society began to worry about environmental pollution that could cause environmental damage. Concern about this is demonstrated by starting to use environmentally friendly products and pay attention to business activities carried out by companies around them. Seeing the current public concern for the environment makes business people start doing green marketing. One company that applies green marketing is Starbucks Coffee through Tumbler products. This research contributes ideas for SMEs in the field of beverage culinary to do green marketing to care for the environment and increase customer loyalty. Data collection using a questionnaire distributed directly to the object of research. The population in this study was Starbucks Coffee Tumbler users in Denpasar with a sample of 75 respondents. Data analysis techniques using path analysis (path analysis) and Sobel test.