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All Journal Jurnal Mirai Management Asian Journal of Community Services (AJCS) Lantera Widya
I Ketut Darma
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Role of Customer Trust In Mediating The Effect of E-WOM and Product Quality on Purchasing Decisions at The Coffee Shop in Denpasar City Ni Made Ayu Vidayani Permatasari; I Ketut Darma; Ni Made Wahyuni
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.5656

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui peran kepercayaan pelanggan dalam memediasi pengaruh e-wom dan kualitas produk terhadap keputusan pembelian pada Coffee Shop di Kota Denpasar. Penelitian ini menggunakan kuesioner yang dilakukan secara sistematis sesuai dengan tujuan penelitian. Subjek penelitian ini adalah konsumen Coffee Shop di Kota Denpasar dengan jumlah responden sebanyak 90 orang. Penelitian ini menggunakan skala likert untuk mengukur variabel dalam menguji variabel validitas dan reliabilitas. Penelitian ini menggunakan SEM berbasis PLS sebagai alat analisis. Hasil penelitian menemukan bahwa E-WOM berpengaruh positif dan signifikan terhadap keputusan pembelian pelanggan. Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian pelanggan. E-WOM berpengaruh positif dan signifikan terhadap kepercayaan pelanggan. Kualitas produk berpengaruh positif dan signifikan terhadap kepercayaan pelanggan. Kepercayaan pelanggan berpengaruh positif dan signifikan terhadap keputusan pembelian pelanggan. Kepercayaan pelanggan mampu memediasi hubungan e-WOM dengan keputusan pembelian pelanggan. Kepercayaan pelanggan tidak mampu memediasi hubungan kualitas produk dengan keputusan pembelian pelanggan pada coffee shop di Kota Denpasar. Kata kunci : E-Wom, Kualitas Produk, Kepercayaan Pelanggan, Keputusan Pembelian.
PENGEMBANGAN UKM TUMPENG MELALUI DIGITALISASI TEKNOLOGI DAN MANAJEMEN USAHA DI BANJAR KEMENUH INDUK DESA KEMENUH KECAMATAN SUKAWATI KABUPATEN GIANYAR Anak Agung Media Martadiani; I Ketut Darma; Ida Bagus Komang Suarka
Jurnal Lentera Widya Vol 4 No 1 (2022): Jurnal Lantera Widya Desember 2022
Publisher : LPPM Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/lenterawidya.v4i1.447

Abstract

The MSME sector is expected to be able to become a new source of strength for the national economy in facing the crisis. To become a new force in the economic field, the government pays attention to human resources and management. Innovation from the average MSME so far is still minimal so that SME businesses often run in place. Not to mention the financial or business capital problems that often hinder SMEs from increasing their productivity. The last issue that must be considered is the limited access to marketing. One of the villages targeted for PKM activities is Tumpeng UKM. The location of this PKM Partner is at Br. Kemenuh Parent, Kemenuh Village, Sukawati, Gianyar, which is ±18 km from the Warmadewa University campus. According to Mrs. Ni Kadek Rupi, the impact felt by partners during the current pandemic is the obstacle in marketing due to the decline in sales. The problem faced by partners is that it is difficult to develop a business. Due to limited sources of capital, lack of promotion, not yet keeping records related to the costs incurred and carried out in running the running partner as a whole. The purpose of this service is to provide solutions to increase sales during the pandemic, therefore the service team provides solutions in the form of providing financial management services, and marketing management and entrepreneurial governance.
Production Management of Dried Rajang Seasonings in the SME Paon D Jimbar Mesari Group in Bakbakan Village I Ketut Selamet; I Ketut Darma; Kadek Putra Santika Narayana
Asian Journal of Community Services Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i12.7419

Abstract

The Food Processing Program in Bakbakan Village, particularly conducted by the SME Paon D Jimbar Mesari group, aims to enhance community self-reliance and well-being through the packaging of durable Balinese traditional seasoning (genep spice) suitable for a shelf life of 1-2 years. The focus is on product development with an extended shelf life, allowing consumers to carry and use these seasonings conveniently while traveling. This program encompasses training in the utilization of appropriate technology to improve production, skills in the drying process, also production and marketing management. Consequently, the program has the potential to expand the market and sustainably increase the production of the SME Paon D Jimbar Mesari group.
Co-Authors A.A. Media Martadiani Ajeng Kristina Ningsih I Ketut Selamet I Nyoman Senimantara I Nyoman Senimantara Ida Bagus Komang Suarka Kadek Putra Santika Narayana Ni Made Ayu Vidayani Permatasari Ni Made Wahyuni Ni Putu Dhita Werdi Rahayu