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Pelatihan Penyusunan Business Plan bagi Calon Wirausaha di Desa Arasoe, Kabupaten Bone Nurul Fadilah Aswar; Hasmyati; Nur Indah Atifah Anwar; Muh Ilham Aksir; Asri Awal
Paramacitra Jurnal Pengabdian Masyarakat Vol. 1 No. 02 (2024): Vol. 1 No. 2 (2024): Volume 01 Nomor 02 (Mei 2024)
Publisher : PT Ininnawa Paramacitra Edu

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Abstract

Kewirausahaan memainkan peran penting dalam mendorong pertumbuhan ekonomi Indonesia, terutama di tingkat lokal. Namun, banyak dari mereka yang kesulitan dalam menyusun business plan yang efektif, yang merupakan dasar bagi keberhasilan usaha. Desa Arasoe, Kabupaten Bone, memiliki potensi besar dalam pengembangan kewirausahaan, namun para calon wirausaha di daerah ini masih kurang memiliki pengetahuan dan keterampilan dalam menyusun rencana bisnis yang komprehensif. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan penyusunan business plan bagi calon wirausaha di Desa Arasoe. Pelatihan ini mencakup pemahaman dasar tentang pentingnya rencana bisnis, teknik penyusunan rencana bisnis, analisis pasar, perencanaan keuangan, manajemen operasional, dan strategi pemasaran. Hasil dari kegiatan ini menunjukkan bahwa pelatihan tersebut memberikan manfaat yang signifikan bagi para peserta. Mereka menjadi lebih terampil dalam merencanakan usaha secara profesional, mampu menyusun rencana bisnis yang baik, dan siap menghadapi tantangan dalam menjalankan usaha.
PkM Pemberdayaan Masyarakat dan Edukasi Pola Hidup Bersih dan Sehat: Menuju Gaya Hidup Berkelanjutan yang Sehat dan Bermakna Muh. Ilham Aksir; Juhanis Juhanis; Akbar Sudirman; Haeril Haeril; Hasmyati Hasmyati
Jurnal Pengabdian Olahraga Masyarakat Vol 4, No 2 (2023): November 2023
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jpom.v4i2.17342

Abstract

Changes in people's lifestyles are challenges and opportunities in efforts to improve quality of life and sustainability. People tend to shift to simpler, more sustainable and healthier lifestyles. Modern lifestyle changes, including unhealthy diets, lack of physical activity, and exposure to unhealthy environments, have led to an increase in non-communicable diseases such as obesity, diabetes, cardiovascular disease, and respiratory diseases. This condition indicates the need to change lifestyle to become healthier and more sustainable. Some problems occur due to lack of public awareness and understanding, limited infrastructure and access, social and economic disparities, program sustainability, and unstable behavior changes. In an effort to overcome the problems that have been raised, the solutions that will be implemented are continuous outreach and education, strengthening infrastructure and access, community empowerment, cultural and local context-based approaches, capacity development of partners and workforce, sustainability plans, and monitoring and evaluation. routine. Furthermore, community service activities are carried out using workshop and socialization methods with the results of increasing community awareness, changing lifestyles, increasing the level of community health, community empowerment, reducing environmental impacts, increasing social welfare, increasing community involvement, disseminating knowledge and experience, and quality of life.
Perbandingan Produk Perangkat Pembelajaran Hasil Penerapan Blended Learning dan Dalam Jaringan Peserta PPG Sulawesi Selatan Aprilo, Ians; Arfanda, Poppy Elisano; Aksir, Muhammad Ilham
Seminar Nasional LP2M UNM SEMINAR NASIONAL 2023 : PROSIDING EDISI 8
Publisher : Seminar Nasional LP2M UNM

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Abstract

Abstrak. Tujuan dari penelitian ini adalah untuk melihat efektifitas pembelajaran yang dilakukan pada mahasiswa PPG melalui pembelajaran blended learning dan daring learning. Subyek penelitian adalah mahasiswa PPG tahun ajaran 2022-2023. Intrument penelitian yang digunakan adalah instrument penilaian yang telah dikembangkan sesuai karakteristik pembelajaran abad 21. Instrument ini divalidasi oleh ahli dan melalui proses uji coba instrument. Hasil penelitian ini menunjukkan bahwa terdapat perbedaan signifikan antara pendekatan blended learning dengan daring learning. Statistic hitung menyatakan bahwa nilai rerata pendekatan blended learning lebih tinggi daripada daring learning dengan selisih sebesar 4,6 poin. pembelajaran blended learning, dengan taraf signifikan 0.05.  Kata Kunci: blended learning, daring learning, PPG
ANTECEDENTS OF THE ATTITUDE TO THE BRAND AND SELF-ESTEEM Nurul Fadilah Aswar; Ilham Aksir; Asri Awal; Hartina Rosalia
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 2 No. 6 (2024): Juni
Publisher : ADISAM PUBLISHER

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This study aims to test the hypothesis about the factors that affect brand loyalty among Samsung smartphone users. This study is a quantitative research with primary data obtained through online questionnaires using Google Forms. A Likert scale with five points is used to measure the entire variable. The number of samples used was 100 respondents, where each indicator was represented by five respondents. Non-probability sampling techniques, especially purposive sampling, were used to select respondents who meet the criteria, namely Samsung smartphone users with a minimum of one year of use. Data analysis was conducted using Structural Equation Model (SEM) with SMART PLS program. Convergent validity is tested through outer loadings that must be greater than 0.70, while discriminant validity is tested through Average Variance Extracted (AVE) with a minimum value of 0.5. Reliability was tested using Composite Reliability and Cronbach's Alpha with a minimum value of 0.70. The results showed that brand satisfaction has a positive influence on attitudes towards brands and brand loyalty. In addition, love for the brand also has a positive effect on brand loyalty and self-esteem. However, self-esteem has no direct influence on brand loyalty. Attitudes toward brands served as a mediating variable in the relationship between brand satisfaction and brand loyalty, while self-esteem did not mediate the relationship between brand love and brand loyalty.