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All Journal Menara Ilmu Asian Journal of Management Analytics
Yuhendra Yuhendra
Padang Institute of Technology
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Education

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The Shopping Behavior of Outsourced Employees at PT. Bukit Asam Tanjung Enim Yuhendra, Yuhendra; Gunarto, Muji; helmi, Sulaiman
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13350

Abstract

This study aims to analyze the shopping behavior of outsourcing employees at PT. Bukit Asam Tanjung Enim, especially in terms of preferences, spending patterns, and the influence of the work environment on their shopping decisions. A qualitative approach is used to explore factors such as basic needs, lifestyle, and social pressures. The results of the study show that shopping behavior is influenced by fixed income, access to credit facilities, and promotions from digital platforms. This research provides important insights for local businesses to formulate relevant marketing strategies.
Strategy For Developing The Tambasa Nagari Guguak Malalo Tourist Attraction In The Southern Batipuh District Of Tanah Datar Regency Andriani, Rika; Yuhendra, Yuhendra
Menara Ilmu : Jurnal Penelitian dan Kajian Ilmiah Vol 20, No 2 (2026): Vol 20 No. 02 JANUARI 2026
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/mi.v20i2.7633

Abstract

AbstractThis study aims to identify appropriate development strategies for the Tambasa tourist attraction located in Nagari Guguak Malalo, South Batipuh District, Tanah Datar Regency. This tourist attraction has great potential in terms of natural beauty, a strategic location on the shores of Lake Singkarak, and a sharia-based tourism concept. However, several obstacles have been identified in its management, such as limited public facilities, untrained human resources, and minimal promotion. This study uses a qualitative descriptive approach with data collection techniques through interviews, observation, and documentation. Data analysis was conducted using the SWOT method to formulate effective development strategies. The results of the study indicate that strategies are needed to strengthen digital promotion, add facilities such as a prayer room, public toilets, and a playground, train HR, and enhance cooperation with the local community and other tourism stakeholders. With these strategies, the Tambasa tourist attraction is expected to develop sustainably and make a positive contribution to the local economy.  Keywords: Development strategy, Tambasa tourism, SWOT, sustainable tourism   
Co-Authors Andriani, Rika Muji Gunarto Sulaiman Helmi