Kenny Kenny
Universitas Prima Indonesia

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Pengaruh Promosi dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Pembelian Tiket Pesawat Garuda pada PT. Hamsa Tour and Travel Azmi Fauzi; Kurniawan Sarlo; Kenny Kenny; Jarungjung Hutagaol; Made Adhiguna Samvara
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 2 No 2 (2019): Jesya Volume 2 Nomor 2 Periode Juni 2019
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.54 KB) | DOI: 10.36778/jesya.v2i2.112

Abstract

Tujuan penelitin ini adalah untuk menguji dan menganalisis pengaruh Promosi dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Pembelian Tiket Pesawat Garuda Pada PT. Hamsa Tour and Travel.Metode yang digunakan adalah analisis regresi linear berganda.Populasi berjumlah129 Konsumendan sampel dalam penelitian berjumlah 98Konsumen. Hasil perhitungan pengujian secara parsial dan secara simultan Promosi dan Kualitas Pelayanan berpengaruh positif dan signifikan Terhadap Kepuasan Konsumen Pada Pembelian Tiket Pesawat Garuda Pada PT. Hamsa Tour and Travel. Besar koefisien determinasi diperoleh sebesar 31,5% dari variasi variabel dependen yaitu Kepuasan Konsumen yang dapat dijelaskan oleh variasi variabel independen Promosi dan Kualitas Pelayanan sedangkan sisanya sebesar 68,5% dijelaskan oleh variabel lain yang tidak diteliti pada penelitian ini, seperti harga, citra merek dan sebagainya.
Hubungan Kesepian dan Nomophobia pada Mahasiswa Fakultas Ekonomi Universitas Prima Indonesia Medan Kenny Kenny; Meilissa Katili; Michelle Leslie; Priscillia Wijaya
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the relationship between loneliness and nomophobia in students. The research subjects used in this study were 100 students of the Faculty of Economics, Prima Indonesia University using the method quota sampling. The hypothesis in this study is that there is a positive relationship between loneliness and homophobia in students of the Faculty of Economics, Prima Indonesia University. The results of the analysis using correlation techniquesPearson Product Moment. Where r = 0.705 with a Sig of 0.000 (p <0.05) with an effective contribution of 70.5% nomophobia affects loneliness, meaning that the higher the nomophobia, the higher the loneliness experienced by students. In the hypothetical test, 64% have a moderate nomophobia tendency, 36% have a high nomophobia tendency, 7% have a high nomophobia tendency.lonely while 93% have a high tendency to be lonely. The effective contribution of the nomophobia variable to loneliness is 70.5%, the remaining 29.5% is influenced by other factors such as age, negative views of oneself, low self-esteem. All of these studies use the help of the SPSS version 17.0 for windows.