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All Journal JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) International Journal of Humanities Education and Social Sciences Dinamika Sosial: Jurnal Pendidikan Ilmu Pengetahuan Sosial JAS (Jurnal Akuntansi Syariah)
Yuliati Yuliati
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI MARKETING REVOLUTION UNTUK MENINGKATKAN PENJUALAN PASCA PANDEMI COVID-19 Yuliati Yuliati
Dinamika Sosial: Jurnal Pendidikan Ilmu Pengetahuan Sosial Vol 1 No 3 (2022): Dinamika Sosial: Jurnal Pendidikan Ilmu Pengetahuan Sosial
Publisher : Program Studi Pendidikan Ilmu Pengetahuan Sosial, Fakultas Ilmu Tarbiyah dan Keguruan, Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/dsjpips.v1i3.2166

Abstract

The purpose of the study is to find out more deeply the marketing revolution as a "weapon" for culinary actors in Malang that is able to boost sales after the covid 19 pandemic. Facing a pandemic situation throughout Indonesia, business actors in Malang City can not escape from collapse. The effort to be able to increase income, raises the thought of the importance of "weapons" to get out of this problem by applying the theory of the marketing revolution. This research was conducted by prioritizing the role of the researcher during the research process with qualitative methods, the research subject was Markeso, the seller of morning soup. Direct primary data collection techniques. The data instruments are interview sheets, field notes and documentation. Data analysis by examining all available data from various sources, namely direct interviews, observations that have been written in field notes, personal documents, official documents, pictures, and photos. The results of the study prove that Soto Markeso has applied the principle of marketing revolution as a sales strategy, so that it has succeeded in increasing the number of loyal customers who are growing. The quality of taste is maintained for its deliciousness, cleanliness, and excellent service. In addition, market expansion is carried out by selling online and fulfilling orders for hotels, offices, and weddings to increase sales. Abstrak Tujuan penelitian untuk mengetahui secara lebih mendalam marketing revolution sebagai “senjata” pelaku kuliner di Malang yang mampu mendongkrak peningkatkan penjualan pasca pandemi covid 19. Menghadapi situasi pendemi di seluruh Indonesia tidak luput pelaku usaha di Kota Malang bisa terbebas dari keruntuhan. Usaha kembali untuk mampu meningkatkan pendapatan, menimbulkan pemikiran pentingnya “senjata” untuk keluar dari masalah ini dengan menerapkan teori marketing revolution. Penelitian ini dilakukan dengan mengedepankan peran peneliti selama proses penelitian dengan metode kualitatif, subjek penelitian Markeso penjual soto pagi. Teknik pengambilan data primer secara langsung. Instrumen data berupa lembar wawancara, lembar catatan lapangan dan dokumentasi. Analisis data dengan menelaah seluruh data yang tersedia dari berbagai sumber, yaitu wawancara langsung, pengamatan yang sudah dituliskan dalam catatan lapangan, dokumen pribadi, dokumen resmi, gambar, dan foto. Hasil penelitian membuktikan bahwa pada Soto Markeso telah menerapkan prinsip marketing revolution sebagai strategi penjualan, sehingga berhasil meningkatkan jumlah pelanggan setia yang semakin bertambah. Kualitas rasa dipertahankan kelezatannya, kebersihan, dan pelayanan prima. Selain itu, perluasan pasar dilakukan dengan penjualan online serta memenuhi pesanan untuk hotel, kantor, dan acara pernikahan untuk meningkatkan penjualan.
Financial Literacy and Demographics on Financial Behavior of Malang State Polytechnic Students Yekie Senja Oktora; Yuliati
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 3 (2022): IJHESS-DECEMBER 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i3.306

Abstract

The purpose of this research is to analyze (1) the influence of financial literacy on financial behavior (2) the effect of gender on financial behavior (3) the effect of age on financial behavior (4) the effect of academic ability on financial behavior (5) the effect of residence on financial behavior . The population in this study were all active D3 students in the Business Administration Study Program, State Polytechnic of Malang, consisting of 547 people. The sample was selected using clustered proportional sampling to obtain a total sample of 116 students. The data of this research are primary data and secondary data. Data were analyzed by multiple regression analysis using SPSS version 25.0. The results of this study are: (1) financial literacy has a positive and significant relationship to behavioral finance (2) gender has a positive and significant relationship to behavioral finance (3) age has a positive and significant relationship to behavioral finance (4) academic ability has a positive relationship and significant on behavioral finance (5) place of residence has a relationship on behavioral finance.
Impact of Mixed Household and Business Financial Statements on MSMEs JIE TOOM Grati Pasuruan Yuliati; Sudarmiatin; Agus Hermawan
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 3 (2022): IJHESS-DECEMBER 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i3.288

Abstract

Poverty as a reason for the need to empower MSMEs. The problem that arises in the field is the still mixing of household financial statements with business financial statements which makes it difficult to find out the real development of MSMEs. Bookkeeping for MSMEs is needed so that financial statements are more structured. Research with a descriptive qualitative approach, researchers go directly to MSMEs. The results of Jie Toom's MSME research still require intensive assistance related to making simple financial reports. So that later MSMEs will be able to independently compile books that are useful for knowing the real development of MSMEs.Unfortunately, most MSMEs only focus on marketing and product development activities. Many MSMEs still think that this bookkeeping is not very important.
Business Strategy to Post-Covid-19 Economic Recovery in Toserba Cempaka, Bali Zannatul Maridah; Yuliati Yuliati
Jurnal Ekonomi Akuntansi dan Manajemen Vol 22 No 1 (2023)
Publisher : Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jeam.v22i1.36331

Abstract

UMKM atau Usaha Mikro Kecil dan Menengah merupakan salah satu jenis usaha yang paling produktif di Indonesia hingga saat ini. UMKM di Indonesia memiliki peran yang sangat strategis dan berdampak besar bagi perekonomian nasional. Pesatnya perkembangan UMKM di Indonesia sangat didukung oleh pemanfaatan fasilitas teknologi, informasi dan komunikasi secara optimal. Namun, di masa pandemi COVID-19, perkembangan UMKM sangat tertekan, apalagi saat lockdown diberlakukan. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif melalui fenomena lapangan. Hasil kajian saat ini yang berjudul “Strategi bisnis pasca pemulihan ekonomi covid-19 di toserba cempaka celukan bawang, Bali” menjelaskan bahwa dalam membangun suatu usaha sangat perlu memperhatikan kondisi internal terutama sumber daya manusia yang kompeten Keywords: Department Store, MSME Strategy, Covid 19
Analisis Implementasi Penyusunan Laporan Keuangan pada Persediaan di Koperasi Druju Kabupaten Malang Ahmad 'Azam 'Ulwan; Yuliati Yuliati
Jurnal Ekonomi Akuntansi dan Manajemen Vol 22 No 2 (2023)
Publisher : Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jeam.v22i2.36321

Abstract

Cooperatives are a type of enterprise that can increase a nation's economy and lessen poverty. Equity is where the cooperative gets its money, therefore if stock is running well, the financial reports will be accurate. However, this is frequently overlooked, leading to issues with accounting results in the areas of shopping, savings, and lending. This study employs a qualitative approach and then a descriptive method using field phenomena. The data analysis process involved gathering data through field observations, interviewing Druju Cooperative informants, analyzing inventory accounting, describing the analysis, documenting field circumstances, and drawing conclusions. The study's findings show that the Financial Accounting Standards for Entities Without Public Accountability financial reports are insufficient because of the employee's lack of expertise and the accounts included in the financial statements (SAK ETAP). Keywords: Cooperatives, Financial Statements, Inventory
The Effect Of Corporate Social Responsibility, Profitability And Company Growth On Company Value: Case Study Of An Agricultural Company Listed On The Indonesian Stock Exchange In 2020-2022 Zein Maula Naufiana Al-Haq; Yuliati Yuliati
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.9280

Abstract

The rapid business development in Indonesia, marked by the number of new companies listed on the IDX, causes more competitive competition. This means the company must be able to make investors interested in investing by increasing the company's value. A small company value indicates a need for more investor interest in the company. One of the industries that have this problem is agricultural industry companies on the IDX. This study aims to determine the effect of CSR, Profitability, and Company Growth on Company Value in agricultural companies listed on the IDX in 2020-2022. Data was obtained from financial reports and sustainability reports of agricultural companies registered on the IDX during 2020-2022 using a purposive sampling technique. The analysis used is multiple linear regression analysis. (1) CSR has a negative effect on company value; (2) Profitability has no influence on company value; (3) Company growth has a positive effect on company value; (4) Company value can be influenced simultaneously by CSR, Profitability, and Company Growth.
Analisis Boston Consulting Group (BCG) Pada Hotel Royal Senyiur Prigen Pasca Pandemi Covid-19 Dellia Novandini; Yuliati Yuliati
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.9927

Abstract

The COVID-19 pandemic greatly impacted business activities, especially in the hospitality industry. One hotel which got an impact was the Royal Senyiur Hotel Prigen. Even though passing the pandemic era, it needs an appropriate strategy to survive and get back to normal in this transition stage. The research aims to reveal the BCG matrix quadrant position and the strategy implemented in the post-pandemic COVID-19. The research employed a case study to describe and conduct an in-depth analysis of a certain case. The qualitative data consisted of general terms and information on finding out something. The research used primary data from interviews with informants and secondary data from documentation. Based on the research result, Royal Senyiur Hotel Prigen has a market growth of 41.5%. Meanwhile, its relatif target markets were 1.21 and 1.27 times in 2022 and 2023, respectively. From the two calculations related to its market, the BCG matrix quadrant position is in Quadrant II, that is, Star with the strategy of hold.
Implementasi Sistem Informasi Akuntansi dan Pencatatan Laporan Keuangan (Studi Kasus KUB Omah Kopi Mandiri) Miftakhul Fauziyah Khasanah; Yuliati Yuliati
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.9991

Abstract

Kelompok Usaha Bersama Omah Kopi Mandiri adalah lembaga yang berdiri sejak 2016 berbentuk perkumpulan yang mengakomodir para petani kopi di Kecamatan Sendang Kabupaten Tulungagung, lembaga ini dibentuk guna meningkatkan nilai jual kopi dan memaksimalkan sumber daya yang ada dengan pengelolaan yang maksimal. KUB Omah Kopi mandiri memiliki sistem informasi akuntansi, dalam hal ini peneliti melakukan penelitian pada sistem penerimaan kas dan pengeluaran kas, dan telah melakukan pencatatan pada laporan keuangan. Penelitian ini menggunakan metode kualitatif deskriptif dimana data dikumpulkan melalui wawancara, observasi, dan dokumentasi. Temuan penelitian membuktikan bahwa sistem informasi akuntansi penerimaan kas dan pengeluaran kas di KUB Omah Kopi Mandiri masih cukup sederhana, sedangkan untuk laporan keuangan yang dimiliki belum memuat pos-pos yang sesuai dengan standar akuntansi yang ada, pencatatan banyak yang masih dicatat manual dan belum setiap transaksi dimasukkan dalam laporan keuangan. Kata Kunci : sistem informasi akuntansi; laporan keuangan; perusahaan
Implementasi SAK EMKM Guna Penyusunan Laporan Keuangan Pada UMKM UD.Azza Jaya Muhammad Shodiqin; Yuliati Yuliati
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10822

Abstract

Indonesia adalah salah satu negara berkembang yang tidak terlepas dari kegiatan ekonomi mulai dari kegiatan yang dilakukan secara individu maupun secara berkelompok, salah satunya yakni Usaha Mikro Kecil Menengah (UMKM). UMKM mempunyai peran yang cukup besar dalam perkembangan perekonomian Indonesia karena UMKM memiliki kontribusi besar terhadap Produk Domestik Bruto (PDB), Tingginya potensi UMKM dalam perkembangan perekonomian tidak diimbangi dengan kualitas UMKM seperti kurangnya pencatatan dan pengelolaan keuangan yang disebab kan kurangnya pengetahuan para pelaku UMKM dalam penyusunan laporan keuangan yang sesuai dengan SAK EMKM. Penlitian ini dilakukan bertujuan untuk mengetahui Analisis laporan keuangan berdasarkan SAK EMKM pada UMKM Ud.Azza Jaya., Penelitian ini peneliti mengambil metode deskriptif-kualitatif. Analisis data yang digunakan dengan melakukan observasi, wawancara dan dokumentasi. Hasil dari Penelitian UMKM Ud.Azza jaya realitanya hanya melakukan pencatatan mengenai pemasukan dan pengeluaran. Terlihat bahwa UMKM belum melakukan pencatatan yang sesuai dengan SAK EMKM dikarenakan kurangnya pengetahuan pemilik usaha.
Urgensi Penerapan Akuntansi Rumah Tangga Masa Pandemi Covid-19 Agwa Daffa Rozzaki; Yuliati Yuliati
JAS (Jurnal Akuntansi Syariah) Vol 6 No 1 (2022): JAS (Jurnal Akuntansi Syariah) - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/jas.v6i1.601

Abstract

The emergence of covid-19 caused significant changes in the economic field. Domestic life must be more careful in managing household finances during the pandemic to control finances and avoid unwanted things. This study aims to show the application and role of household accounting during the covid-19 pandemic. This study uses a qualitative approach with a phenomenological paradigm. Data collection techniques were carried out through observation, interviews, and documentation. The informants in this study were seven housewives with a minimum educational background of a diploma in economics. The study results show that homemakers carry out financial planning by dividing current needs planned at the beginning of the month. The recording is done through books and written. Financial decisions are made together with the husband. The application of accounting in the household during the covid-19 pandemic is needed. That is because the number of needs is increasing due to the implementation of restrictions on community activities and supporting tools for health protocols. The role of accounting in the household during the pandemic helps informants plan household finances so they can control household finances wisely.
Co-Authors Agus Hermawan Agwa Daffa Rozzaki Ahmad 'Azam 'Ulwan Dellia Novandini Miftakhul Fauziyah Khasanah Muhammad Shodiqin Sudarmiatin Yekie Senja Oktora Zannatul Maridah Zein Maula Naufiana Al-Haq