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All Journal NISBAH: JURNAL PERBANKAN SYARIAH Metta: Jurnal Penelitian Multidisiplin Ilmu Ulil Albab
Nurbaiti
UIN Sumatera Utara
Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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THE INFLUENCE OF BRAND IMAGE AND SOCIAL STUDENTS ENVIRONMENT ON THE INTEREST TO BE A CUSTOMER OF INDONESIAN SHARIA BANK WITH KNOWLEDGE AS A MODERATING VARIABLE Mhd Adjie Massad; Nurbaiti; Nur Ahmadi Bi Rahmani
NISBAH: Jurnal Perbankan Syariah Vol. 9 No. 1 (2023): NISBAH: Jurnal Perbankan Syariah
Publisher : Sharia Banking Study Program, Faculty of Islamic Economics, Djuanda University, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jn.v9i1.9455

Abstract

The low interest of the Indonesian people in utilizing Islamic banks is the driving force behind this research. This is indicated by the market share of Islamic banking of 6.52 per cent in 2021. With knowledge as a moderator variable at UIN Sumatra Utara (student case study), this study aimed to determine the effect of a person's social environment and brand image on their desire to save in Islamic banks. This study uses quantitative survey questionnaire data and smartPLS software for PLS (Partial et al.) analysis. This study had 100 respondents who were all students of UIN Sumatra Utara. Practical sampling was used to select individual categories, and non-probability sampling was used. The research findings show that a person's social environment impacts their willingness to save in Islamic banks; However, a person's brand image does not impact their desire to save in an Islamic bank, and there is no knowledge moderating variable. By adjusting the influence of this brand image, Islamic banks can moderate the influence of the social environment on the willingness to save. It is hoped that UIN Sumut students will be more interested in information and brands related to Sharia banking, especially those targeting Muslims, as a result of this finding. They will be able to switch to Islamic banking products recommended by the Qur'an and Hadith, and they will also be able to allow other researchers to look for additional independent variables that were not examined in this study and identify population groups that are different from one another.
Pengaruh Perangkat Lunak E-Commercce Terhadap Bisnis di Masa Pandemi Covid-19 Herdian Nur Rahman; Nadira Paramita; Rapika Hannum; Nurbaiti
Jurnal Penelitian Multidisiplin Ilmu Vol 1 No 1 (2022): Jun 2022
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59004/metta.v1i1.29

Abstract

The use of information systems (IS) and information technology (IT) by business people is an interesting thing to know. These systems and technologies are mentioned as drivers that play an important role in the sustainable growth of a business organization. One of the components of AIS is software. Software is a program or collection of programs the tenable hardware to process data. Besides AIS, e-commerce is also a form of information system. Electronic commerce (e-commerce) describes the process of buying, selling, transferring, or exchanging products, services, or information through networks, including the internet. Behind the pandemic, there are several e-commerce companies in Indonesia that have recorded an increase in turnover, although People practice physical distancing in the midst of the Covid-19 outbreak. This article uses a qualitative approach. The research method uses a literature review related to the trend of increasing business E-commerce software due to the covid-19 pandemic. Based on the analysis of research results and discussions that have been described, it can be concluded that software has a significant positive effect on online business and on economic development performance during the pandemic.
Pengaruh Perangkat Lunak E-Commerce Terhadap Bisnis Di Masa Pandemi Covid-19 Herdian Nur Rahman; Rapika Hannum; Nadira Paramita; Nurbaiti
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 1: Desember 2021
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of information systems (IS) and information technology (IT) by business people is an interesting thing to know. These systems and technologies are mentioned as drivers that play an important role in the sustainable growth of a business organization. One of the components of AIS is software. Software is a program or collection of programs that enable hardware to process data. Besides AIS, e-commerce is also a form of information system. Electronic commerce (e- commerce) describes the process of buying, selling, transferring, or exchanging products, services, or information through networks, including the internet. Behind the pandemic, there are several e- commerce companies in Indonesia that have recorded an increase in turnover, although People practice physical distancing in the midst of the Covid-19 outbreak. This article uses a qualitative approach. The research method uses a literature review related to the trend of increasing business E-commerce software due to the covid-19 pandemic. Based on the analysis of research results and discussions that have been described, it can be concluded that software has a significant positive effect on online business and on economic development performance during the pandemic.
Co-Authors Herdian Nur Rahman Mhd Adjie Massad Nadira Paramita Nur Ahmadi Bi Rahmani Rapika Hannum