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All Journal Jurnal Ilmiah Mahasiswa Raushan Fikr
Imsar
UIN Sumatera Utara
Religion Arts Social Sciences

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Melayani dengan Integritas: Etika Pelayanan, Inovasi Harga, dan Pemasaran Digital sebagai Manifestasi Prinsip-Prinsip Ekonomi Islam di Kabupaten Simalungun Rizki Sahdila; Sri Ramadhani; Imsar
Jurnal Ilmiah Mahasiswa Raushan Fikr Vol 14 No 2 (2025): Jurnal Ilmiah Mahasiswa Raushan Fikr
Publisher : Lembaga Kajian dan Pemberdayaan Mahasiswa UIN Prof. KH. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/jimrf.v14i2.15004

Abstract

The telecommunications sector is a pivotal driver of Indonesia’s digital economic growth, particularly amid the rapid adoption of information and communication technologies. CV Digital Satelit Indonesia—a service enterprise specializing in telecommunications equipment repair—has expanded its operations by integrating Islamic economic principles. This study examines how service ethics, innovative pricing, and digital marketing influence business growth within a Sharia-compliant framework. Using a quantitative design, data from 50 purposively selected respondents were analyzed through validity and reliability tests, classical assumption checks, and t- and F-tests. Findings reveal that service ethics and price innovation have a statistically significant, positive impact on business development, while digital marketing shows no significant effect. Service ethics emerged as the strongest predictor (p = 0.001), indicating that delivery grounded in honesty, accountability, and integrity fosters greater trust and loyalty. The limited impact of digital marketing likely stems from promotional content lacking the emotional and spiritual depth needed to convey Islamic values effectively. Collectively, however, all independent variables significantly affect growth, highlighting the strategic value of embedding Sharia principles in service and pricing, alongside refining Islamic-oriented digital marketing to strengthen its persuasive capacity
Kualitas Pelayanan dan Akuntabilitas Pegawai dalam Meningkatkan Kepuasan Publik: Analisis PLS-SEM dengan Perspektif Islam pada Perumda Air Minum Lae Nciho, 2025 Enia Fadila Sitakar; Imsar; Nurbaiti
Jurnal Ilmiah Mahasiswa Raushan Fikr Vol 14 No 2 (2025): Jurnal Ilmiah Mahasiswa Raushan Fikr
Publisher : Lembaga Kajian dan Pemberdayaan Mahasiswa UIN Prof. KH. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/jimrf.v14i2.15208

Abstract

This study examines how operational performance, service quality, and accountability influence public satisfaction at Perumda Air Minum Lae Nciho within an Islamic framework. Motivated by recurring complaints of unequal distribution, poor service, and delayed responses, the research underscores public service as an amanah requiring ihsan, in line with the Prophet’s teaching on itqan. Using a quantitative design with purposive sampling, 102 customers were surveyed and data analyzed through SEM-PLS. The model showed strong fit (SRMR = 0.062; Q2 > 0), with operational performance having the greatest effect (beta = 0.573), followed by service quality (beta = 0.240) and accountability (beta = 0.187). The model explained 86.4% of satisfaction variance (R2 = 0.864). Findings highlight the role of amanah, responsibility, and maqasid al-shariah in improving service quality. Recommendations include structured distribution, an online complaint system, and employee capacity building. Limitations relate to regional focus and variable scope; future studies should integrate technological innovation and Islamic leadership.
Co-Authors Enia Fadila Sitakar Nurbaiti Rizki Sahdila Sri Ramadhani