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Journal : Journal of International Conference Proceedings

Study in Indonesia: A New Perspective and Conceptual Framework for Increasing Customer E-Loyalty in E-Commerce Eko Yuliawan; Mohammad Hamsal; Asnan Furinto; Rano Kartono
Journal of International Conference Proceedings Vol 5, No 1 (2022): 2022 Malang ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i1.1818

Abstract

This paper aims to provide a new conceptual framework perspective on how to boost customer e-loyalty in e-commerce. A literature review was performed in this study as an approach, the findings of this study contribute to the development of a conceptual framework for the factors that influence customer e-loyalty in e-commerce. This study offers seven research propositions as well as recommendations for future empirical research. Keywords: E-Service Quality, E-Recovery Service Quality, E-Trust, Perceived Enjoyment, E-Satisfaction-E-Loyalty