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All Journal IKRA-ITH EKONOMIKA Dinasti International Journal of Education Management and Social Science Journal of Industrial Engineering & Management Research (JIEMAR)
Ruwaida Ruwaida
Persada Indonesia YAI University, Faculty Of Economics And Business, Doctor Of Management Science Program, Jakarta, Indonesia
Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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Faktor-Faktor Yang Mempengaruhi Kepuasan Siswa "English For Adult" Lembaga Bahasa dan Pendidikan Profesional LIA (LBPP LIA) (Studi Kasus LBPP LIA Galaxy Bekasi Ruwaida Ruwaida; Dea Adna Saliha
IKRAITH-EKONOMIKA Vol 6 No 2 (2023): IKRAITH-EKONOMIKA Vol 6 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v6i2.2335

Abstract

Penelitian ini bertujuan mengetahui: 1) Pengaruh langsung emotional factor terhadap kepuasan pada siswa LBPP LIA Galaxy Bekasi, 2) Pengaruh kualitas pelayanan terhadap kepuasan pada siswa LBPP LIA Galaxy Bekasi, 3) Pengaruh harga terhadap kepuasan pada siswa LBPP LIA Galaxy bekasi, 4) Pengaruh bersama-sama antara emotional factor, kualitas pelayanan, dan harga terhadap kepuasan siswa LBPP LIA Galaxy Bekasi. Metode penelitian digunakan metode penelitian kuantitatif. Populasi penelitian siswa LBPP LIA Galaxy Bekasi dengan sampel sebanyak 106 orang, pengumpulan data melalui kuesioner. Analisis statistik Uji Kualitas Data, Uji Asumsi Klasik, dan Uji Analisis Data menggunakan koefisien korelasi berganda, determinasi, regresi berganda, uji T, dan uji F.
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk Fashion pada Situs Belanja Online Lazada Ruwaida Ruwaida; Nabilah Aqilah
IKRAITH-EKONOMIKA Vol 6 No 1 (2023): IKRAITH-EKONOMIKA Vol 6 No 1 Maret 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v6i1.2478

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi keputusanpembelian produk fashion pada situs belanja online Lazada. Populasi dalam penelitian iniadalah warga Kelurahan Jati, Jakarta Timur yang pernah melakukan pembelian di situsbelanja online Lazada dengan minimal satu kali transaksi pada kategori fashion. Jumlahsampel yang digunakan dalam penelitian ini sebanyak 106 orang. Metode pengambilansampel menggunakan pendekatan nonprobability sampling dengan teknik purposivesampling yang merupakan pengambilan sampel yang dapat memberikan informasi yangdiinginkan, baik karena mereka sesuai dengan beberapa kriteria yang ditetapkan olehpeneliti. Dalam pengolahan data, peneliti menggunakan SPSS ver.025. Hasil analisadiperoleh bahwa Iklan berpengaruh positif dan signifikan terhadap keputusan pembelianproduk fashion di situs belanja online Lazada. Online Customer Review berpengaruhpositif dan signifikan terhadap keputusan pembelian produk fashion di situs belanja onlineLazada. E-Trust berpengaruh positif dan signifikan teradap keputusan pembelian produkfashion di situs belanja online Lazada. Iklan, Online Customer Review, dan E-Trust secarabersama – sama berpengaruh positif dan signifikan terhadap keputusan pembelian produkfashion di situs belanja online Lazada. Adapun kontribusi ketiga variabel bebas terhadapvariabel terikat adalah sebesar 64,8%. Sedangkan sisanya 35,2% dipengaruhi oleh variabellain yang tidak diteliti pada penelitian ini seperti variabel kualitas pelayanan dan promosi.
The effect of Service Quality, Pricing, and Costumer Satisfaction on Costumer Loyalty Gojek Transportastion at 3rd Hamlet Paseban District, Central Jakarta Ruwaida Ruwaida; Furwati Sihombing; Sri Kurniawati; Anwar Sulaiman
Journal of Industrial Engineering & Management Research Vol. 4 No. 3 (2023): June 2023
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of online transportation in Indonesia is increasing every year, one type of online transportation in Indonesia is Gojek. This study aims to determine the effect of service quality, pricing, and customer satisfaction on customer loyalty in gojek transportation. The population in this study at 03rd hamlet paseban District, totaling 140 people who had used gojek transportation services with at least one use. The nmber of samples used in this study were 104 people. This study used a purposive sampling metod. In managing data, researchers use structural equation modeling (SEM) and SmartPLS Software. the results obtained from this study indicate that service quality has a positive and significant effect on customer loyalty for Gojek transportation. Pricing has positive effect on customer loyalty for Gojek transportation. The independent variable contribution to the dependent variable is 73%. The remaining 27% is influenced by other variables not examined in this study, such as promotion and brand image variables.
THE MODEL OF COMPETITIVE ADVANTAGE FOR JAVA BATIK MSES Anwar Sulaiman; Ruwaida Ruwaida; Rufial Rufial
Dinasti International Journal of Education Management And Social Science Vol. 2 No. 1 (2020): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i1.557

Abstract

The purpose of this study was to determine and analyze the effect of entrepreneurial orientation, marketing capabilities, market orientation, and technological innovation partially or collectively on competitive advantage. To find out and analyze the effect of entrepreneurial orientation, marketing capabilities, market orientation, and technological innovation on competitive advantage either partially or collectively. The population in this study amounted to 330 MSEs Batik entrepreneurs in Central Java, divided into 2 cities and 3 districts, namely the city of Surakarta and the city of Pekalongan, as well as Sragen, Sukoharjo, and Pekalongan districts. The research method used in this research is quantitative research methods. The research design used explanatory research and descriptive research through survey and questionnaire approaches. The analysis used in this research is the Confirmatory Factor Analysis (CFA). The statistical analysis tool used was LISREL 8.70. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or collectively have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or collectively have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or jointly have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage.
Co-Authors Anwar Sulaiman Anwar Sulaiman Dea Adna Saliha Furwati Sihombing Nabilah Aqilah Rufial Rufial Sri Kurniawati