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All Journal IKRA-ITH EKONOMIKA Dinasti International Journal of Education Management and Social Science Journal of Industrial Engineering & Management Research (JIEMAR)
Ruwaida Ruwaida
Persada Indonesia YAI University, Faculty Of Economics And Business, Doctor Of Management Science Program, Jakarta, Indonesia
Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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Faktor-Faktor Yang Mempengaruhi Kepuasan Siswa "English For Adult" Lembaga Bahasa dan Pendidikan Profesional LIA (LBPP LIA) (Studi Kasus LBPP LIA Galaxy Bekasi Ruwaida Ruwaida; Dea Adna Saliha
IKRAITH-EKONOMIKA Vol 6 No 2 (2023): IKRAITH-EKONOMIKA Vol 6 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v6i2.2335

Abstract

Penelitian ini bertujuan mengetahui: 1) Pengaruh langsung emotional factor terhadap kepuasan pada siswa LBPP LIA Galaxy Bekasi, 2) Pengaruh kualitas pelayanan terhadap kepuasan pada siswa LBPP LIA Galaxy Bekasi, 3) Pengaruh harga terhadap kepuasan pada siswa LBPP LIA Galaxy bekasi, 4) Pengaruh bersama-sama antara emotional factor, kualitas pelayanan, dan harga terhadap kepuasan siswa LBPP LIA Galaxy Bekasi. Metode penelitian digunakan metode penelitian kuantitatif. Populasi penelitian siswa LBPP LIA Galaxy Bekasi dengan sampel sebanyak 106 orang, pengumpulan data melalui kuesioner. Analisis statistik Uji Kualitas Data, Uji Asumsi Klasik, dan Uji Analisis Data menggunakan koefisien korelasi berganda, determinasi, regresi berganda, uji T, dan uji F.
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk Fashion pada Situs Belanja Online Lazada Ruwaida Ruwaida; Nabilah Aqilah
IKRAITH-EKONOMIKA Vol 6 No 1 (2023): IKRAITH-EKONOMIKA Vol 6 No 1 Maret 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v6i1.2478

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi keputusanpembelian produk fashion pada situs belanja online Lazada. Populasi dalam penelitian iniadalah warga Kelurahan Jati, Jakarta Timur yang pernah melakukan pembelian di situsbelanja online Lazada dengan minimal satu kali transaksi pada kategori fashion. Jumlahsampel yang digunakan dalam penelitian ini sebanyak 106 orang. Metode pengambilansampel menggunakan pendekatan nonprobability sampling dengan teknik purposivesampling yang merupakan pengambilan sampel yang dapat memberikan informasi yangdiinginkan, baik karena mereka sesuai dengan beberapa kriteria yang ditetapkan olehpeneliti. Dalam pengolahan data, peneliti menggunakan SPSS ver.025. Hasil analisadiperoleh bahwa Iklan berpengaruh positif dan signifikan terhadap keputusan pembelianproduk fashion di situs belanja online Lazada. Online Customer Review berpengaruhpositif dan signifikan terhadap keputusan pembelian produk fashion di situs belanja onlineLazada. E-Trust berpengaruh positif dan signifikan teradap keputusan pembelian produkfashion di situs belanja online Lazada. Iklan, Online Customer Review, dan E-Trust secarabersama – sama berpengaruh positif dan signifikan terhadap keputusan pembelian produkfashion di situs belanja online Lazada. Adapun kontribusi ketiga variabel bebas terhadapvariabel terikat adalah sebesar 64,8%. Sedangkan sisanya 35,2% dipengaruhi oleh variabellain yang tidak diteliti pada penelitian ini seperti variabel kualitas pelayanan dan promosi.
The effect of Service Quality, Pricing, and Costumer Satisfaction on Costumer Loyalty Gojek Transportastion at 3rd Hamlet Paseban District, Central Jakarta Ruwaida Ruwaida; Furwati Sihombing; Sri Kurniawati; Anwar Sulaiman
Journal of Industrial Engineering & Management Research Vol. 4 No. 3 (2023): June 2023
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of online transportation in Indonesia is increasing every year, one type of online transportation in Indonesia is Gojek. This study aims to determine the effect of service quality, pricing, and customer satisfaction on customer loyalty in gojek transportation. The population in this study at 03rd hamlet paseban District, totaling 140 people who had used gojek transportation services with at least one use. The nmber of samples used in this study were 104 people. This study used a purposive sampling metod. In managing data, researchers use structural equation modeling (SEM) and SmartPLS Software. the results obtained from this study indicate that service quality has a positive and significant effect on customer loyalty for Gojek transportation. Pricing has positive effect on customer loyalty for Gojek transportation. The independent variable contribution to the dependent variable is 73%. The remaining 27% is influenced by other variables not examined in this study, such as promotion and brand image variables.
THE MODEL OF COMPETITIVE ADVANTAGE FOR JAVA BATIK MSES Anwar Sulaiman; Ruwaida Ruwaida; Rufial Rufial
Dinasti International Journal of Education Management And Social Science Vol. 2 No. 1 (2020): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i1.557

Abstract

The purpose of this study was to determine and analyze the effect of entrepreneurial orientation, marketing capabilities, market orientation, and technological innovation partially or collectively on competitive advantage. To find out and analyze the effect of entrepreneurial orientation, marketing capabilities, market orientation, and technological innovation on competitive advantage either partially or collectively. The population in this study amounted to 330 MSEs Batik entrepreneurs in Central Java, divided into 2 cities and 3 districts, namely the city of Surakarta and the city of Pekalongan, as well as Sragen, Sukoharjo, and Pekalongan districts. The research method used in this research is quantitative research methods. The research design used explanatory research and descriptive research through survey and questionnaire approaches. The analysis used in this research is the Confirmatory Factor Analysis (CFA). The statistical analysis tool used was LISREL 8.70. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or collectively have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or collectively have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or jointly have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage.
Variabel Komitmen Organisasi tidak mampu memediasi pengaruh Disiplin Kerja dan Komunikasi Kerja Terhadap Kinerja Karyawan Khalda Salma Thufailah; Abdullah Muksin; Ruwaida Ruwaida; Endri Sentosa
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i3.5282

Abstract

Tujuan penelitian ini untuk mengetahui Pengaruh Disiplin Kerja dan Komunikasi Kerja terhadap Kinerja Karyawanyang dimediasi oleh KomitmenOrganisasi PT Kawan Menengah Atas. Dengan menggunakan pendekatan kuantitatif,data dikumpulkan melalui observasi, wawancara dan peny6ebaran kuesioner kepada responden sebanyak 35 karyawanPT Kawan Menengah Atas. Analisis data dilakukan menggunakan SEM Partial Least Square (PLS) dengan bantuansoftware SmartPLS versi 3.0.Hasil penelitianmenunjukkan bahwa Disiplin kerja tidak berpengaruh terhadap komitmen organisasi. Disiplin kerja tidakberpengaruh terhadap kinerja karyawan. Komunikasi kerja berpengaruh positif dan signifikan terhadap komitmen.Komunikasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Komitmen organisasi tidak berpengaruhterhadap kinerja karyawan. Komitmen organisasi tidakmemediasi pengaruh disiplin kerja dan komunikasi kerja terhadapkinerja karyawan. Dengan demikian, komunikasi kerja merupakan faktor penting yang berpengaruh langsungterhadap komitmen organisasi dan kinerja karyawan. Berdasarkan hasil pengujian data, terdapat pengaruh DisiplinKerja dan Komunikasi Kerja terhadap Komitmen Organisasi sebesar 63,8%, sedangkan sisanya sebesar 36,2%berasal dari variabel lain di luar penelitian ini, sedangkan pengaruh Disiplin Kerja dan Komunikasi Kerja terhadapKinerja Karyawan sebesar 68,2%, dan sisanya sebesar 31,8% dipengaruhi oleh variabel lain di luar penelitian ini
Pengaruh Disiplin Kerja dan Komunikasi Kerja Terhadap Kinerja Karyawan yang dimediasi oleh Komitmen Organisasi PT Kawan Menengah Atas Khalda Salma Thufailah; Abdullah Muksin; Ruwaida Ruwaida; Endri Sentosa
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i3.5312

Abstract

ABSTRAKTujuan penelitian ini untuk meneliti Pengaruh Disiplin Kerja dan Komunikasi Kerja terhadap Kinerja Karyawan yang dimediasi oleh Komitmen Organisasi PT Kawan Menengah Atas. Menggunakan pendekatan kuantitatif dengan data dikumpulkan melalui observasi, wawancara beberapa karyawan dan pihak HRD untuk pra-servey, serta kuesioner yang disebarkan kepada seluruh populasi sebanyak 35 karyawan PT Kawan Menengah Atas, menggunakan teknik sampling jenuh. Analisis data dilakukan menggunakan metode Partial Least Square (PLS) dengan bantuan software SmartPLS versi 3.0. Hasil penelitian menunjukkan bahwa Disiplin kerja tidak berpengaruh terhadap komitmen organisasi. Disiplin kerja tidak berpengaruh terhadap kinerja karyawan. Komunikasi kerja berpengaruh positif dan signifikan terhadap komitmen. Komunikasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Komitmen organisasi tidak berpengaruh terhadap kinerja karyawan. Komitmen organisasi tidak memediasi pengaruh disiplin kerja dan komunikasi kerja terhadap kinerja karyawan. Dengan demikian, komunikasi kerja merupakan faktor penting yang berpengaruh langsung terhadap komitmen organisasi dan kinerja karyawan, sedangkan komitmen organisasi tidak berperan sebagai mediator. Berdasarkan hasil pengujian data, terdapat pengaruh Disiplin Kerja dan Komunikasi Kerja terhadap Kinerja Karyawan sebesar 68,2%, sedangkan sisanya sebesar 31,8% dipengaruhi oleh variabel lain di luar penelitian ini. Sementara itu, pengaruh Disiplin Kerja dan Komunikasi Kerja terhadap Komitmen Organisasi sebesar 63,8%, sedangkan sisanya sebesar 36,2% berasal dari variabel lain di luar penelitian ini.ABSTRACTThis study aims to examine the influence of Work Discipline and Work Communication on Employee Performance mediated by Organizational Commitment at PT Kawan Menengah Atas. A quantitative approach was used, with data collected through observation, interviews with several employees and the HR department for pre-survey purposes, as well as questionnaires distributed to the entire population of 35 employees using a saturated sampling technique. Data analysis was conducted using the Partial Least Square (PLS) method with the help of SmartPLS version 3.0 software. The results showed that Work Discipline had no effect on Organizational Commitment. Work Discipline also had no effect on Employee Performance. Work Communication had a positive and significant effect on Organizational Commitment. It also had a positive and significant effect on Employee Performance. Organizational Commitment did not influence Employee Performance. Furthermore, Organizational Commitment did not mediate the effects of Work Discipline or Work Communication on Employee Performance respecti. Thus, Work Communication is a key factor that directly affects both Organizational Commitment and Employee Performance, while Organizational Commitment does not serve as a mediating variable. Based on the results of data analysis, Work Discipline and Work Communication have an effect on Employee Performance by 68.2%, while the remaining 31.8% is influenced by other variables outside this study. Meanwhile, the influence of Work Discipline and Work Communication on Organizational Commitment is 63.8%, while the remaining 36.2% comes from other variables outside this study.
Pengaruh Kecerdasan Emosional, Kepemimpinan Transformasional, Dan Beban Kerja Terhadap Komitmen Organisasi Pada Karyawan Walikota Administrasi Jakarta Timur, Suku Dinas Cipta Karya, Tata Ruang Dan Pertanahan. Salsabila Halwa; Rahayu Endang; Nana Trisnawati; Ruwaida Ruwaida
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i3.5319

Abstract

ABSTRAKPenelitian ini bertujuan untuk meneliti Pengaruh kecerdasan emosional, kepemimpinan transformasional, dan beban kerja terhadap komtimen organisasi pada karyawan walikota administrasi Jakarta timur, suku dinas cipta karya, tata ruang dan pertanahan. Penelitian ini mengumpulkan metode data melalui wawancara dan kuesioner. Analisis statistic dilakukan menggunakan program SmartPls versi 3. Populasi karyawan sebanyak 50 karyawan, 10 karyawan digunakan untuk prasurvei dan 40 karyawan digunakan untuk survei, Teknik yang digunakan yaitu sampel jenuh semua populasi karyawan di gunakan.ABSTRACTThis study aims to investigate how organizational commitment is affected by emotional intelligence, transformational leadership, and workload among staff members of the East Jakarta administration's mayor's office, as well as the sub-department of human rights, land, and spatial planning. Questionnaires and interviews are the methods used in this study to collect data. The SmartPls version 3 software was used to perform statistical analysis. 50 employees made up the employee population; 10 employees participated in the pre-survey, and 40 employees participated in the survey
Pengaruh Kesadaran Merek, Kualitas Produk dan Ulasan Pelanggan Online Terhadap Minat Beli Sunscreen Azarine Pada Platform Shopee Gandes Apriliawati; Ruwaida Ruwaida; Nana Trisnawati; Rahayu Endang Suryani; Fransisca Anri Widyayani
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i3.5322

Abstract

ABSTRAKPenelitian ini menunjukkan bahwa terdapat beberapa keluhan dan keraguan dari konsumen terkait minat beli, kesadaran merek, kualitas produk, dan ulasan pelanggan online terhadap produk sunscreen Azarine pada platform Shopee di wilayah Pisangan Baru. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh kesadaran merek, kualitas produk, dan ulasan pelanggan online terhadap minat beli sunscreen Azarine pada platform Shopee di wilayah Pisangan Baru, Jakarta Timur. Jumlah sampel yang digunakan sebanyak 190 orang menggunakan metode non probability sampling yaitu teknik Probability Sampling dengan menggunakan kriteria konsumen berusia minimal 17 tahun serta pernah membeli dan mengetahui produk sunscreen Azarine dalam enam bulan terakhir di wilayah Pisangan Baru. Pengolahan data dilakukan menggunakan software SmartPLS 3. Hasil dari penelitian menunjukkan bahwa Kesadaran Merek berpengaruh positif dan signifikan terhadap Minat Beli produk sunscreen Azarine pada platform Shopee di wilayah Pisangan Baru, Kualitas produk berpengaruh positif dan signifikan terhadap Minat Beli produk sunscreen Azarine pada platform Shopee di wilayah Pisangan Baru, dan Ulasan Pelanggan Online berpengaruh positif dan signifikan terhadap Minat Beli produk sunscreen Azarine pada platform Shopee di wilayah Pisangan Baru. Secara simultan, ketiga variabel tersebut memberikan konstribusi sebesar 58% terhadap Minat Beli, sedangkan sisanya sebesar 42% dipengaruhi oleh variabel lain diluar model penelitian ini seperti variabel Harga, Promosi, Kepercayaan Merek, atau Kepuasan Pelanggan.ABSTRACTThis study indicates that there are several complaints and concern from consumers related to purchase intention, brand awareness, product quality, and online customer review regarding Azarine sunscreen products on the Shopee platform in the Pisangan Baru area. Therefore, this research aims to examine the influence of brand awareness, product quality, and online customer review on the purchase intention of Azarine sunscreen on the Shopee platform in Pisangan Baru, East Jakarta. The sample consisted of 190 respondents selected using a non-probability sampling method, specifically purposive sampling, with the criteria of consumers aged at least 17 years who have purchased and are familiar with Azarine sunscreen products within the past six monts in thePisangan Baru area. Data processing was conducted using SmartPLS 3 software. The results of the study show that Brand Awareness has a positive and significant influence on the Purchase Interest of Azarine sunscreen products on Shopee in the Pisangan Baru area, Product Quality also has a positive and significant influence on the Purchase Interest of Azarine sunscreen products on Shopee in the Pisangan Baru area, and Online Customer Reviews likewise have a positive and significant influence on the Purchase Interest of Azarine sunscreen products on Shopee in the Pisangan Baru area. Simultaneously, the three variables contribute 58% to Purchase Interest, while the remaining 42% is influenced by other variables outside this research model, such as price, Promotion, Brand Trust, or Customer Satisfaction.
Pengaruh Motivasi Kerja, Beban Kerja Dan Kompensasi Terhadap Kepuasan Kerja Karyawan Pada PT Jakarta Sinar Intertrade Di ITC Mangga Dua Jakarta Utara Alnaufal Luthfi Kurniardi; Rahayu Endang; Nana Trisnawati; Ruwaida Ruwaida
IKRAITH-EKONOMIKA Vol. 9 No. 1 (2026): IKRAITH-EKONOMIKA Vol 9 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i1.5462

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja, beban kerja, dan kompensasiterhadap kepuasan kerja karyawan PT. Jakarta Sinar Intertrade. Penelitian menggunakan pendekatankuantitatif dengan metode deskriptif. Data dikumpulkan melalui kuesioner yang disebarkan kepadaseluruh populasi karyawan, dengan sebagian digunakan untuk pra-survei dan sisanya untuk surveiutama. Analisis data dilakukan menggunakan metode Partial Least Square (PLS) dengan bantuansoftware SmartPLS. Hasil penelitian menunjukkan bahwa motivasi kerja dan kompensasiberpengaruh positif dan signifikan terhadap kepuasan kerja, sedangkan beban kerja berpengaruhnegatif dan tidak signifikan. Temuan ini menegaskan bahwa motivasi kerja dan kompensasimerupakan faktor penting yang memengaruhi tingkat kepuasan kerja karyawan di perusahaantersebut. This study aims to determine the effect of work motivation, workload, and compensation on employeejob satisfaction at PT. Jakarta Sinar Intertrade. The study used a quantitative approach withdescriptive methods. Data were collected through questionnaires distributed to the entire employeepopulation, with some used for the pre-survey and the rest for the main survey. Data analysis wasconducted using the Partial Least Square (PLS) method with the help of SmartPLS software. Theresults showed that work motivation and compensation had a positive and significant effect on jobsatisfaction, while workload had a negative and insignificant effect. These findings confirm that workmotivation and compensation are important factors that influence the level of employee jobsatisfaction at the company
Pengaruh Kualitas Makanan, Harga, Dan Word Of Mouth Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada Rumah Makan Minang Tembaga Kemayoran Shilfia Dewi Jonelvi; Endri Sentosa; Ruwaida Ruwaida; Mahmud Mahmud
IKRAITH-EKONOMIKA Vol. 9 No. 1 (2026): IKRAITH-EKONOMIKA Vol 9 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i1.5516

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas makanan, harga, dan word of mouthterhadap loyalitas pelanggan melalui kepuasan pelanggan pada Rumah Makan Minang TembagaKemayoran. Dalam industri kuliner yang semakin kompetitif menuntut pelaku usaha untukmenjaga kualitas makanan dan menciptakan pengalaman positif bagi konsumen agar dapatmembangun loyalitas pelanggan. Penelitian ini menggunakan metode kuantitatif dengan teknikpengumpulan data melalui penyebaran kuesioner kepada 100 responden yang pernahberkunjung ke Rumah Makan Minang Tembaga. Teknik analisis data dilakukanmenggunakan Structural Equation Modeling SEM) berbasis SmartPLS 3.Hasil penelitian menunjukkan bahwa kualitas makanan berpengaruh positif dan signifikan terhadapkepuasan pelanggan, dan harga juga berpengaruh positif signifikan terhadap kepuasanpelanggan. Sementara itu, word of mouth memiliki pengaruh negatif signifikan terhadap kepuasanpelanggan. Kepuasan pelanggan berpengaruh positif signifikan terhadap loyalitas pelanggan.Selain itu, kualitas makanan juga berpengaruh secara positif dan signifikan terhadap loyalitaspelanggan. Namun, harga berpengaruh positif tidak signifikan terhadap loyalitas pelanggan.Temuan ini menegaskan bahwa kepuasan pelanggan memiliki peran mediasi yang kuat dalammembangun loyalitas pelanggan, dan pengelolaan word of mouth serta harga perlu diperhatikanuntuk meningkatkan pengalaman secara menyeluruh. Berdasarkan hasil pengujian datamenunjukkan bahwa variabel dalam penelitian memengaruhi loyalitas pelanggan sebesar 74,7%,sedangkan sisanya sebesar 25,3% dipengaruhi oleh variabel lain diluar penelitian ini. Kepuasanpelanggan dipengaruhi sebesar 56,9% sedangkan 43,1% sisanya dipengaruhi oleh variabel lainseperti Kualitas Pelayanan, Promosi, Customer Relationship Management (CRM), StoreAtmosphere, Food Safety, Time Saving Orientation, Kepercayaan, Customer Experience, BrandImage, dan Service Quality. This study aims to analyze the influence of food quality, price, and word of mouth on customerloyalty through customer satisfaction at Minang Tembaga Kemayoran Restaurant. In the culinaryindustry, which is increasingly competitive, it requires business actors to maintain food quality andcreate a positive experience for consumers in order to build customer loyalty. This study uses aquantitative method with data collection techniques through the distribution of questionnaires to 100respondents who have visited Minang Tembaga Restaurant. The data analysis technique wascarried out using Structural Equation Modeling (SEM) based on SmartPLS 3.The results of the study show that food quality has a positive and significant effect on customersatisfaction, and price also has a significant positive effect on customer satisfaction. Meanwhile,word of mouth has a significant negative influence on customer satisfaction. Customer satisfactionhas a significant positive effect on customer loyalty. In addition, food quality also has a positive andsignificant effect on customer loyalty. However, price has a negative effect on customer loyalty.These findings confirm that customer satisfaction has a strong mediating role in building customerloyalty, and word of mouth management and pricing need to be considered to improve the overallexperience. Based on the results of the data test, it was shown that the variables in the studyaffected customer loyalty by 74.7%, while the remaining 25.3% were influenced by other variables outside this study. Customer satisfaction was influenced by 56.9% while the remaining 43.1% wasinfluenced by other variables such as Service Quality, Promotion, Customer Relations Management(CRM), Store Atmosphere, Food Safety, Time Saving Orientation, Trust, Customer Experience,Brand Image, and Service Quality.
Co-Authors Abdullah Muksin Alnaufal Luthfi Kurniardi Anwar Sulaiman Anwar Sulaiman Dea Adna Saliha Endri Sentosa Fransisca Anri Widyayani Furwati Sihombing Gandes Apriliawati Khalda Salma Thufailah Mahmud Mahmud Nabilah Aqilah Rahayu Endang Rahayu Endang Suryani Rufial Rufial Salsabila Halwa Salwa Nadirah Shilfia Dewi Jonelvi Sri Kurniawati Trisnawati, Nana