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All Journal Sosiohumaniora Journal of Industrial Engineering & Management Research (JIEMAR) Journal of Community Service and Engagement Lensa
Anwar Sulaiman
Universitas Pramita Indonesia
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The effect of Service Quality, Pricing, and Costumer Satisfaction on Costumer Loyalty Gojek Transportastion at 3rd Hamlet Paseban District, Central Jakarta Ruwaida Ruwaida; Furwati Sihombing; Sri Kurniawati; Anwar Sulaiman
Journal of Industrial Engineering & Management Research Vol. 4 No. 3 (2023): June 2023
Publisher : AGUSPATI Research Institute

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Abstract

The use of online transportation in Indonesia is increasing every year, one type of online transportation in Indonesia is Gojek. This study aims to determine the effect of service quality, pricing, and customer satisfaction on customer loyalty in gojek transportation. The population in this study at 03rd hamlet paseban District, totaling 140 people who had used gojek transportation services with at least one use. The nmber of samples used in this study were 104 people. This study used a purposive sampling metod. In managing data, researchers use structural equation modeling (SEM) and SmartPLS Software. the results obtained from this study indicate that service quality has a positive and significant effect on customer loyalty for Gojek transportation. Pricing has positive effect on customer loyalty for Gojek transportation. The independent variable contribution to the dependent variable is 73%. The remaining 27% is influenced by other variables not examined in this study, such as promotion and brand image variables.
Upgrade Food Safety System Certification (FSSC 22000 ) Dari Versi 5.1 ke Versi Baru 6.0 Agus Purwanto; Masduki Asbari; Anwar Sulaiman
Journal of Community Service and Engagement Vol. 3 No. 2 (2023): April 2023
Publisher : CV. AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9999/jocosae.v3i2.171

Abstract

Pada 1 April 2023, FSSC 22000 versi 6.0 telah dirilis dan terdapat beberapa perubahan dari FSSC 22000 versi 5.1. Kali ini, Bizplus akan membahas apa saja perubahan yang ada di FSSC 22000 versi 6.0. Namun, sebelum itu kita akan membahas apa itu FSSC 22000. FSSC 22000 adalah skema sertifikasi keamanan pangan yang menciptakan sebuah kerangka kerja untuk manajemen dan pengendalian risiko keamanan pangan serta pengelolaan jaringan rantai pasok secara keseluruhan dan telah diakui oleh GFSI. Persyaratan FSSC 22000 versi 6.0 berlaku mulai 1 April 2024, dan audit upgrading dilakukan mulai 1 April 2024 sampai dengan 31 Maret 2025Metode pelaksanaan Training FSSC 22000 disampaikan atau dijelaskan secara teoritis dan ilmiah selain itu juga disampaikan dalam bentuk workshop simulasi dan study interaktif yang menyesuaikan dengan kebutuhan seluruh peserta yang terlibat dalam pelatihan. Sasaran Peserta untuk Mengikuti Training FSSC 22000 – Food Safety System Certification. Direktur, Manajer, Supervisor, dan Staff ISO/HACCP yang berminat dan berhubungan dengan Sistem Manajemen Kualitas & Keamanan Pangan baik untuk perusahaan yang mau dan sudah implementasi ISO 22000, PAS 223 Packaging ataupun penerapan FSSC 22000. signifikan seperti; kategori rantai makanan baru dan yang direvisi, persyaratan tambahan, peningkatan waktu audit, dokumentasi tambahan, dan pengenalan kode QR pada sertifikat. Organisasi harus memastikan mereka mengetahui perubahan ini dan mengambil tindakan yang diperlukan untuk mempersiapkan audit terhadap FSSCv6. FSSCv6 menyediakan kerangka kerja bagi organisasi untuk meningkatkan operasinya, mengurangi risiko, dan berkontribusi pada masa depan yang berkelanjutan sekaligus memenuhi ekspektasi regulator.
Penerapan Sistem Jaminan Halal HAS-23000 di Industri Kemasan Makanan Agus Purwanto; Masduki Asbari; Anwar Sulaiman
Journal of Community Service and Engagement Vol. 3 No. 2 (2023): April 2023
Publisher : CV. AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9999/jocosae.v3i2.172

Abstract

Secara setiap perusahaan yang telah memperoleh sertifikat halal, wajib menerapkan Sistem Jaminan Halal (SJH), namun demikian banyak ditemukan di lapangan pada saat membuat SJH masiih belum standar sesuai dengan HAS 23000. Pentingnya sertifikasi halal atau label halal yang diperoleh menjadikan perusahaan mempunyai kewajiban untuk menerapkan Sistem Jaminan Halal. Metode yang digunakan untuk menganalisis kehalalan pangan pada usaha ini adalah Halal Assurance System (HAS) 23000. Tujuan dalam penelitian ini adalah untuk mengetahui prosedur perolehan sertifikat halal MUI dan penerapan kriteria surat jaminan halal HAS 23000 pada Industri. Penelitian ini diawali dengan mengamati keadaan lapang di Industro. Dalam mengumpulkan data yang digunakan adalah wawancara dan dokumen. Setelah mengetahui keadaan lapang, sistem jaminan halal disusun dan diimplementasikan. Sistem jaminan halal mempunyai sebelas kriteria. Kriteria tersebut dijadikan acuan dikeluarkannya sertifikat halal dan pedoman pelaksanaan produksi. Pengamatan terhadap sebelas aspek kehalalalan dalam HAS 23000 yaitu (1) Kebijakan Halal, (2) Tim Manajemen Halal, (3) Pelatihan, (4) Bahan, (5) Produk, (6) Fasilitas Produk, (7) Prosedur Tertulis Aktivitas Kritis, (8) Kemampuan Telusur, (9) Penanganan Produk yang Tidak Memenuhi Kriteria, (10) Audit Internal, (11) dan Kaji Ulang Manajemen.
CUSTOMER BRAND LOYALTY MODEL FOR SOCIAL MEDIA MARKETING R. Dewi Pertiwi; Wikrama Wardana; Anthon Tondo; Anwar Sulaiman; Merry Fithriani; Gunawan Gunawan; Lenny Menara Sari Saragih
Sosiohumaniora Vol 25, No 2 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i2.46291

Abstract

Identifying the relationship between user engagement, social media marketing, and word-of-mouth referrals to Gojek, an online transportation platform, was the objective of a study conducted in Indonesia. Using a quantitative causal method, researchers gauged the influence of factors like social media marketing and user engagement on customer loyalty. An exclusive group of 300 Instagram followers of Gojek, who had followed and liked their brand page for a minimum of six months, were handpicked for the research. Brand loyalty was identified as the most significant outcome produced through the use of structural equation modeling (SEM). The analysis highlighted a positive and significant effect from the exogenous variables on the endogenous variables. Social media marketing was the key factor contributing to this impact.
THE PENGARUH INOVASI TEKNOLOGI TERHADAP KEPUASAN PELANGGAN YANG DIMEDIASI OLEH KUALITAS PELAYANAN Anwar Sulaiman
Lensa Vol 17 No 2 (2023): Jurnal LENSA Universitas Pramita Indonesia
Publisher : LPPM Universitas Pramita Indonesia

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Abstract

This study aims to analyze the effect of technological innovation on customer satisfaction through service quality both directly and indirectly on Tokopedia application users in Bogor City. The purposive sampling technique was used to determine the research sample so that 210 Tokopedia application users were obtained. The results prove that technological innovation directly has a positive and significant effect on service quality so that to improve service quality Tokopedia can innovate by Discontinuous innovations can be radical innovations or completely new innovations. Technological innovation has a positive and significant effect on customer satisfaction, to increase customer satisfaction Tokopedia can increase Responsiveness, namely providing fast (responsive) and precise service to customers with clear information delivery. Service Quality has a positive and significant effect on customer satisfaction, Willingness to recommend both to family, friends, and others is very important because it is a free promotion that will greatly benefit Tokopedia in increasing customer satisfaction. The indirect effect value is greater than the direct effect value, which means that service quality is able to mediate the effect of technological innovation on customer satisfaction.
Co-Authors Agus Purwanto Anthon Tondo Furwati Sihombing Gunawan Gunawan Lenny Menara Sari Saragih Masduki Asbari Merry Fithriani R. Dewi Pertiwi Ruwaida Ruwaida Sri Kurniawati Wikrama Wardana