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All Journal TAHKIM Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Mangente: Jurnal Pengabdian kepada Masyarakat
Fitria Karnudu
Institut Agama Islam Negeri Ambon, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Strategi Marketing Mix Ikan Cakalang Asar (Studi Terhadap Pedagang Ikan Asar di Kota Ambon) Fitria Karnudu; Fitri Indralia Mossy
TAHKIM Vol 12, No 1 (2016)
Publisher : IAIN Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/thk.v12i1.30

Abstract

The marketing strategy greatly affect the progress of the business, both in small and large scale. One type of business that developed the merchant in the city of Ambon is the smoked fish business, better known locally by the term asar fish. In carrying out its business, fish traders asar in Mardika Market and Small Hative Ambon has used a marketing strategy, but it is still traditional in nature. Its products are not designed to permanently, either packaging or labeling. The price set by the merchant using a strategy of price mark-up, differential, and the cost plus pricing strategy. Traders also use the direct distribution strategy, namely asar fish are sold directly to consumers. Whereas in promoting asar fish produced most traders use promotional strategies through personal selling, sales promotion and direct marketing. However, the strategy undertaken by fish asar in Ambon City traders have not been able to support the business expanded significantly. Keyword: marketing mix, merchants, smoked fish
POTRET KEMISKINAN DI INDONESIA (ANALISIS PERAN NEGARA DALAM MENANGGULANGI KEMISKINAN) Fitria Karnudu
TAHKIM Vol 11, No 2 (2015)
Publisher : IAIN Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/thk.v11i2.22

Abstract

One of the important agenda given special attention to the government, is to improve people's welfare. This is reasonable considering the low level of welfare of the majority of the Indonesian people. That is because the government policies also influence the increase in poverty in Indonesia. In addition, programs to reduce poverty, the government implement populist programs, such as direct cash assistance, Jamkesnas, PNPM Mandiri, and rice for the poor, have not been able to reduce poverty significantly. Therefore, the government should conduct a policy more comprehensive, systematic, and not temporary, so slowly poverty in Indonesia can be reduced. Keywords: the role of the state, prevention, poverty
ANALISA POTENSI BERSAING PASAR TRADISIONAL TERHADAP PASAR MODERN DI KOTA AMBON Fitria Karnudu
TAHKIM Vol 10, No 1 (2014)
Publisher : IAIN Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/thk.v10i1.69

Abstract

This article aims to find out compete potential of the traditional market against the modern market, and the impact of the development of a modern market to traditional markets. The traditional market potential, is the offered product are more still fresh products, the price is negotiable, cheap and affordable. But majority respondents stated that the location and condition of currently traditional market space is inadequate with facilities and amenities that do not support. Although many shortcomings, especially in terms of amenities, location and the convenience level for visitors, but the competitive potential of traditional markets still exist. This is due to in the traditional markets there are social factors and emotional closeness between the buyer and seller which are not found in the modern market. The Development of the modern market not affect indirectly to the traditional markets, but the presence of the modern market give consumers more options in choosing the type of goods will be consumed, and provide different options of shopping atmosphere. Key words: Potential, traditional market, modern market
Inovasi, Kreativitas dan Kinerja Pemasaran Fitria Karnudu
Jihbiz : Jurnal Ekonomi, Keuangan dan Perbankan Syariah Vol 2 No 2 (2018)
Publisher : Universitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.343 KB) | DOI: 10.33379/jihbiz.v2i2.771

Abstract

Penelitian bertujuan untuk mengetahui pengaruh faktor lingkungan pemasaran terhadap inovasi produk, pengaruh faktor lingkungan pemasaran terhadap kreativitas strategi pemasaran, pengaruh faktor lingkungan pemasaran terhadap kinerja pemasaran, pengaruh inovasi produk terhadap kinerja pemasaran dan pengaruh kreativitas strategi pemasaran terhadap kinerja pemasaran. Berdasarkan analisis dapat ditarik simpulan sebagai berikut: Faktor lingkungan pemasaran berpengaruh signifikan inovasi produk. Faktor lingkungan pemasaran berpengaruh signifikan terhadap kreativitas strategi pemasaran. Faktor lingkungan pemasaran berpengaruh signifikan terhadap kinerja pemasaran. Inovasi produk berpengaruh signifikan terhadap kinerja pemasaran. Kreativitas strategi pemasaran berpengaruh signifikan terhadap kinerja pemasaran. Terdapat total efek dari faktor lingkungan pemasaran terhadap inovasi produk sebesar 0.565; dari faktor lingkungan pemasaran terhadap kreativitas strategi pemasaran sebesar 0.530; dari faktor lingkungan pemasaran terhadap kinerja pemasaran sebesar 0.188; dari inovasi produk terhadap kinerja pemasaran sebesar 0.471; efek langsung kreativitas strategi pemasaran terhadap kinerja pemasaran sebesar 0.473.
Gagasan Wisata Halal dan Perkembangan Lubang Buaya Morella dengan Konsep TALC Fitria Karnudu; Muammar Wijayanyo Maruapey
Jihbiz : Jurnal Ekonomi, Keuangan dan Perbankan Syariah Vol 6 No 2 (2022)
Publisher : Universitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/jihbiz.v6i2.1647

Abstract

Provinsi Maluku merupakan salah satu provinsi yang memiliki obyek wisata yang terlengkap dan potensial di antaranya wisata sejarah, wisata rohani, wisata alam, dan wisata budaya. Penelitian ini bertujuan untuk mengeksplorasi kelayakan dari gagasan wisata halal pada destinasi wisata Pantai Lubang Buaya Morella dan bagaimana perkembangan dan eksistensinya. Dengan Model Tourism Area Life Cycle (TALC) menunjukkan bahwa daerah destinasi wisata senantiasa mengalami perubahan dari waktu ke waktu, dan perkembangannya dapat dilihat dari tahapan-tahapan mulai dari pengenalan sampai penurunan. Kesimpulan dari studi ini menunjukkan bahwa pariwisata di Pantai Lubang Buaya Morella masih berada dalam tahapan eksplorasi (exploration). Hal ini dapat dilihat dengan semakin menurunnya tingkat pendapatan masyarakat sekitar lokasi wisata, serta kegiatan sosial ekonomi masyarakat masih sangat sederhana. Perhatian serius dari Pemerintah Daerah harus ditingkatkan untuk bagaimana destinasi wisata yang ada (wisata bahari, sejarah, dan wisata budaya) dapat dilestarikan dengan menjaga lingkungan dari kerusakan, menjaga kebersihan, melestarikan budaya leluhur, dan situs-situs sejarah untuk generasi yang akan datang.
Pembentukan Kognisi Berbasis Dinamic Capability & Inovation Pada Kawasan Industri Pariwisata Maluku Tengah Fitria Karnudu; Fadli Fendi Malawat
MANGENTE: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 2, No 2 (2023): PELATIHAN LITERASI, KEPEMIMPINAN PENDIDIKAN DAN KETAHANAN KELUARGA
Publisher : IAIN AMBON

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/mangente.v2i2.3919

Abstract

Tujuan dilaksanakan pengabdaian kepada masyarakat (PKM) ini adalah membentuk kognisi pengelolah bisnis melalui peningkatan dynamic capability dan inovasi. Lebih lanjut, PKM ini berkontribusi kepada pihak pemerintah kabupaten sebagai stakeholders, untuk melakukan pembangunan parisiwata berkelanjutan. Metode pelaksanaan kegiatan dilakuakan dengan pembelajaran praktis; pemberian materi, tanya-jawab, merumuskan strategi pengelolaan dan pengembangan, serta pelatihan dan simulasi praktis. Hasil kegiatan menunjukan bahwa peningkatan kognisi harus lebih ditingkatkan guna mendukung sumber daya manusia (SDM) dengan kelembagaan yang profesional dan kompeten. Dengan adanya kognisi, dynamic capability dan inovasi pengelolah bisnis dapat mengembangkan daya tarik wisatawan di Maluku.
Integrasi Green Accounting Dalam Strategi Pemasaran Membentuk Citra Merek Sustainability Pada Konsumen Gen-Z Hamizar, Arizal; Karnudu, Fitria; Yaman, Afdhal; Pellupessy, Fatmah Watti; Malawat, Fadli Fendi
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 20, No 1 (2024): April
Publisher : Research Institution and Community Service Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v20i1.3459

Abstract

This research aims to explore how Generation Z responds to green accounting practices and its impact on brand image, as well as to formulate appropriate marketing strategies based on these findings. The research method employed is qualitative with a phenomenological approach. Data were collected through in-depth interviews, and data analysis was conducted using a thematic approach to identify thematic patterns emerging from interviews and observations. The results of the study indicate that Generation Z responds positively to green accounting practices, considering it a key differentiator in brand selection. The implementation of green accounting has a positive impact on brand image, with respondents perceiving companies adopting green accounting practices as pioneers and leaders in conducting business responsibly. Subsequently, based on the research findings, formulating marketing strategies that consider sustainability values becomes crucial in meeting the preferences and expectations of Generation Z.
Praktik Pemotongan Berat Timbangan pada Akad Jual Beli Cengkeh Kering: Perspektif Bisnis Islam Umagapi, Aidia; Hamizar, Arizal; Karnudu, Fitria
Jihbiz : Jurnal Ekonomi, Keuangan dan Perbankan Syariah Vol 8 No 1 (2024)
Publisher : Universitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/jihbiz.v8i1.795

Abstract

This research aims to look more deeply into the phenomenon of sale and purchase dried cloves in Fagudu Village. Some of the clove buyers often cut off the weight that has been weighed, which has become a habit in the market. The type of research used in this study is field research with a qualitative approach. As a single case study, this research was carried out in Fagudu Village, Sula Islands Regency, North Maluku Province, using data collection methods in the form of interviews, observation, and documentation. The data obtained is then analysed by reducing the data, displaying the data, and drawing conclusions. Based on the research results, it is known that the practice of cutting the weight of the scales in the sale and purchase agreement for dried cloves in Fagudu Village was carried out after there was an agreement between the traders and sellers and was carried out on a consensual basis. From the perspective of Islamic Economics, the practice of cutting the weight of the scales, which has become a habit of the Fagudu Village community, does not conflict with Islamic teachings. This is because the cutting is done after there is agreement or willingness from both parties, so there is no element of coercion in it.
Peran Label Halal pada Pembelian Air Minum dalam Kemasan: Perspektif Manajemen Bisnis Syariah Hatapayo, Siti Nur F.; Karnudu, Fitria; Hamizar, Arizal
Jihbiz : Jurnal Ekonomi, Keuangan dan Perbankan Syariah Vol 8 No 1 (2024)
Publisher : Universitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/jihbiz.v8i1.804

Abstract

The research aims to determine the role of the halal label in purchasing decisions for Ayudes Packaged Drinking Water (AMDK) products in Ambon City and what the role of the halal label is in reviewing sharia business management. This research was carried out in the Ambon City community and at the Ayudes AMDK company using qualitative methods. The data collection techniques used were observation, interviews, and documentation with a number of informants who were directly involved in the research. The results of this research show that the decision to purchase Ayudes bottled drinking water in Ambon City based on the role of the halal label shows that consumers do not pay attention to the inclusion of a halal label on the product packaging and pay more attention to the quality and location of the bottled water factory.
Co-Authors Afdhal Yaman Arizal Hamizar Fitri Indralia Mossy Hatapayo, Siti Nur F. Malawat, Fadli Fendi Muammar W. Maruapey Pellupessy, Fatmah Watti Umagapi, Aidia