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All Journal TAHKIM Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Mangente: Jurnal Pengabdian kepada Masyarakat
Fitria Karnudu
Institut Agama Islam Negeri Ambon, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : TAHKIM

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Strategi Marketing Mix Ikan Cakalang Asar (Studi Terhadap Pedagang Ikan Asar di Kota Ambon) Fitria Karnudu; Fitri Indralia Mossy
TAHKIM Vol 12, No 1 (2016)
Publisher : IAIN Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/thk.v12i1.30

Abstract

The marketing strategy greatly affect the progress of the business, both in small and large scale. One type of business that developed the merchant in the city of Ambon is the smoked fish business, better known locally by the term asar fish. In carrying out its business, fish traders asar in Mardika Market and Small Hative Ambon has used a marketing strategy, but it is still traditional in nature. Its products are not designed to permanently, either packaging or labeling. The price set by the merchant using a strategy of price mark-up, differential, and the cost plus pricing strategy. Traders also use the direct distribution strategy, namely asar fish are sold directly to consumers. Whereas in promoting asar fish produced most traders use promotional strategies through personal selling, sales promotion and direct marketing. However, the strategy undertaken by fish asar in Ambon City traders have not been able to support the business expanded significantly. Keyword: marketing mix, merchants, smoked fish
POTRET KEMISKINAN DI INDONESIA (ANALISIS PERAN NEGARA DALAM MENANGGULANGI KEMISKINAN) Fitria Karnudu
TAHKIM Vol 11, No 2 (2015)
Publisher : IAIN Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/thk.v11i2.22

Abstract

One of the important agenda given special attention to the government, is to improve people's welfare. This is reasonable considering the low level of welfare of the majority of the Indonesian people. That is because the government policies also influence the increase in poverty in Indonesia. In addition, programs to reduce poverty, the government implement populist programs, such as direct cash assistance, Jamkesnas, PNPM Mandiri, and rice for the poor, have not been able to reduce poverty significantly. Therefore, the government should conduct a policy more comprehensive, systematic, and not temporary, so slowly poverty in Indonesia can be reduced. Keywords: the role of the state, prevention, poverty
ANALISA POTENSI BERSAING PASAR TRADISIONAL TERHADAP PASAR MODERN DI KOTA AMBON Fitria Karnudu
TAHKIM Vol 10, No 1 (2014)
Publisher : IAIN Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/thk.v10i1.69

Abstract

This article aims to find out compete potential of the traditional market against the modern market, and the impact of the development of a modern market to traditional markets. The traditional market potential, is the offered product are more still fresh products, the price is negotiable, cheap and affordable. But majority respondents stated that the location and condition of currently traditional market space is inadequate with facilities and amenities that do not support. Although many shortcomings, especially in terms of amenities, location and the convenience level for visitors, but the competitive potential of traditional markets still exist. This is due to in the traditional markets there are social factors and emotional closeness between the buyer and seller which are not found in the modern market. The Development of the modern market not affect indirectly to the traditional markets, but the presence of the modern market give consumers more options in choosing the type of goods will be consumed, and provide different options of shopping atmosphere. Key words: Potential, traditional market, modern market
Co-Authors Afdhal Yaman Arizal Hamizar Fitri Indralia Mossy Hatapayo, Siti Nur F. Malawat, Fadli Fendi Muammar W. Maruapey Pellupessy, Fatmah Watti Umagapi, Aidia