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All Journal Jurnal Praktik Bisnis Jurnal Demokrasi Jurnal Kajian Manajemen Bisnis Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Jurnal Mahasiswa Prodi SI Manajemen JDM (Jurnal Dinamika Manajemen) Jurnal Kajian Manajemen dan Wirausaha Operations Management and Information System Studies Marketing Management Studies Jurnal Aplikasi IPTEK Indonesia
Yasril Yunus
Universitas Negeri Padang
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Jurnal Kajian Manajemen Bisnis

 1 
Pengaruh Word of Mouth dan Periklanan terhadap Keputusan Menjadi Nasabah di Bank Syariah Mandiri KCP Ulak Karang Yasri, Yasri; Engriani, Yunita; Fitri, Melyawati
Jurnal Kajian Manajemen Bisnis Vol 6, No 1 (2017): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.778 KB) | DOI: 10.24036/jkmb.10751000

Abstract

This research aims to analyze the effect of word of mouth and advertising towards the customers decision to be customers of the Bank Syariah Mandiri KCP Ulak Karang. The population in this study are all potential customers Bank Syariah Mandir KCP Ulak Karang. Total sample is 150 respondents. It is taken by using accidental sampling. Primary data was obtained by using a questionnaire, while the secondary data is derived from documentation. Data analysis techniques used descriptive analysis and multiple regression analysis. The hypothesis was analyzed with the t test on alpha 0.05. Testing analysis usedSPSS version 23.00. Findings from this study are: (1) there is significant effects between word of mouth toward the customers decision to be customers of the Bank Syariah Mandiri KCP Ulak Karang with the percentage of the influence is 0.115 (2) there is significant influence between the advertising toward the customers decision to be customers of the Bank Syariah Mandiri KCP Ulak Karang with the percentage of the influence is 0.173. 
Pengaruh Green Brand dan Green Trust Terhadap Keputusan Pembelian Produk The Body Shop Yasri, Yasri; Engriani, Yunita; Rahmi, Maulina
Jurnal Kajian Manajemen Bisnis Vol 6, No 2 (2017): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (69.88 KB) | DOI: 10.24036/jkmb.10838300

Abstract

The purpose of this study is to analyze: (1) The influence of green brand on green trust, (2) The influence of green brand on purchase decision (3) The influence of green trust on purchase decision. This type of research is causative research. The population of this study are consumers who visited The Body Shop shop in Padang City. The sampling technique of this research is non probability sampling technique with accidental sampling method with total sample amounted to 100 people. The data used are primary data and secondary data. Data analysis technique used is path analysis. Hypothesis test in this research is done by t test. The result of the research showed: (1) Green brand significant and positive to green trust with value of acceptance 0.815 (2) Green brand significant and positive to purchase decision with value of acceptance 0,545 (3) Green trust significant and positive to purchase decision with value of acceptance 0,434.  Keywords: Green Brand, Green Trust, Purchase Decision
Co-Authors Adelya Asidiqhi Aldio Ferdinando Anni Faridah Astra Prima Budiarti Febby Alexandra Fitri, Melyawati Lia Gustina Putri Nabila Rahmi, Maulina Vellya Shafira Wirnelis Syarif Yovan Almukarim Yunfajri Rahma Nofiasari Yunita Engriani