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All Journal Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) International Journal of Entrepreneurship & Technopreneur (INJETECH)
Herman S Soegoto
Universitas Komputer Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Online Shopping Pattern of Bandung Citizens Herman S Soegoto
International Journal of Entrepreneurship & Technopreneur (INJETECH) Vol 1 (2021): International Journal of Entrepreneurship & Technopreneur (INJETECH) 2021
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.294 KB) | DOI: 10.34010/injetech.v1i0.5638

Abstract

The objective of this research is to get an insight into the online shopping pattern of Bandung citizens. Research about the online shopping pattern and the impact on businesses ‘with brick and wall’ concept especially in Indonesia is very rare. This research also gives a picture of why a lot of shops with brick and wall concept in Bandung have fewer customers and end up with the closing of the store. The data was obtained from 400 respondents from all districts in Bandung city which were taken by proportional random sampling. Bandung citizens already get accustomed to using the online platform for shopping. The main reasons to shop online are because it is easier, cheaper and faster. The platforms that are frequently used for online shopping are e-commerce and social media. According to this research result, it can be seen there has been a movement on the place to shop for Bandung citizens, where previously most of the citizens shop at bricks and wall retailers but now most of them shift to an online platform. Therefore, entrepreneurs need to reevaluate their businesses by taking into consideration the shift in the shopping pattern of Bandung citizens.
Aura framing and fan behavioral intentions: a quantitative case study of Harra’s digital branding strategy Ahmad Budi Sulistioyuwono; Mulyadi Muchtiar; Erlangga Rahmini; Herman S Soegoto; Agus Riyanto
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.7, No.1 (2026): June 2026
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v7i1.2348

Abstract

This study examines the influence of aura framing on fan behavioral intentions in the context of the Indonesian pop band Harra. The research aims to analyze how visual content affects fan engagement and behavioral responses in digital media. The study employed a quantitative explanatory case study design integrating primary and secondary data. Primary data were collected through an online survey involving 112 fans, while secondary data were obtained from Google Analytics to evaluate engagement metrics from Harra’s Instagram posts. The study investigates the effects of Visual Liveness, Visual Authenticity, and Visual Emotionality on fan behavioral intentions, including willingness to buy, membership continuance intention, and electronic word-of-mouth intention. Data analysis was conducted using validity and reliability testing followed by multiple linear regression analysis. The findings reveal that all dimensions of visual aura significantly influence fan behavioral intentions, with Visual Authenticity emerging as the strongest predictor. In addition, digital engagement increased following the release of Harra’s single. These findings indicate that emotionally authentic and relatable visual content plays an important role in strengthening fan loyalty and online engagement. Theoretically, this study contributes to the development of digital branding studies by extending the concept of aura framing as a mechanism for fostering emotional closeness and fan loyalty through visual communication. Practically, the study provides insights for independent musicians and creative industry practitioners in developing authentic and emotionally resonant visual branding strategies to strengthen long-term audience engagement.
Co-Authors Agus Riyanto Ahmad Budi Sulistioyuwono Erlangga Rahmini Mulyadi Muchtiar