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All Journal Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Journal Of World Science Inkubis: Jurnal Ekonomi dan Bisnis
Ahmad Budi Sulistioyuwono
Universitas Komputer Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Aura framing and fan behavioral intentions: a quantitative case study of Harra’s digital branding strategy Ahmad Budi Sulistioyuwono; Mulyadi Muchtiar; Erlangga Rahmini; Herman S Soegoto; Agus Riyanto
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.7, No.1 (2026): June 2026
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v7i1.2348

Abstract

This study examines the influence of aura framing on fan behavioral intentions in the context of the Indonesian pop band Harra. The research aims to analyze how visual content affects fan engagement and behavioral responses in digital media. The study employed a quantitative explanatory case study design integrating primary and secondary data. Primary data were collected through an online survey involving 112 fans, while secondary data were obtained from Google Analytics to evaluate engagement metrics from Harra’s Instagram posts. The study investigates the effects of Visual Liveness, Visual Authenticity, and Visual Emotionality on fan behavioral intentions, including willingness to buy, membership continuance intention, and electronic word-of-mouth intention. Data analysis was conducted using validity and reliability testing followed by multiple linear regression analysis. The findings reveal that all dimensions of visual aura significantly influence fan behavioral intentions, with Visual Authenticity emerging as the strongest predictor. In addition, digital engagement increased following the release of Harra’s single. These findings indicate that emotionally authentic and relatable visual content plays an important role in strengthening fan loyalty and online engagement. Theoretically, this study contributes to the development of digital branding studies by extending the concept of aura framing as a mechanism for fostering emotional closeness and fan loyalty through visual communication. Practically, the study provides insights for independent musicians and creative industry practitioners in developing authentic and emotionally resonant visual branding strategies to strengthen long-term audience engagement.
Development of the Value Co-Creation and Monetization Resilience Model in the Vertical Micro-Drama Ecosystem: a Theoretical Study on Paywall Innovation Ahmad Budi Sulistioyuwono; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Adam Mukharil Bachtiar; Irfan Dwiguna Sumitra
Journal of World Science Vol. 5 No. 1 (2026): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v5i1.1624

Abstract

The rapid transformation of digital content consumption toward short-form and vertical video formats has given rise to vertical micro-dramas as a distinct entertainment ecosystem with unique monetization challenges. While prior studies have examined value co-creation and monetization strategies separately, limited attention has been paid to how these two dimensions interact to sustain revenue in highly volatile, attention-driven environments. This study adopts a theoretical research design using a conceptual model development approach based on a systematic synthesis of international and national scholarly literature. Through thematic and comparative analysis, the study identifies key dimensions of value co-creation—engagement, community participation, data-driven feedback, and institutional collaboration—and maps their interaction with diverse paywall innovations, including microtransactions, hybrid advertising models, subscriptions, and access-based partnerships. The findings demonstrate that monetization resilience in vertical micro-drama ecosystems emerges from the dynamic alignment between participatory value creation and adaptive paywall design, rather than from isolated revenue mechanisms. The study contributes a conceptual framework that explains how co-creation processes, when integrated with flexible monetization architectures and contextualized by local market conditions, enable platforms to achieve sustainable revenue under conditions of rapid technological and behavioral change.
Authenticity, Ethics, and Public Acceptance in AI-Generated Music: An Integrative Review Ahmad Budi Sulistioyuwono; Umi Narimawati; Bobi Kurniawan
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i2.356

Abstract

Background: The rapid advancement of artificial intelligence (AI) in music creation has intensified debates regarding artistic authenticity, ethical risks, and the legitimacy of algorithmically generated works within the global creative ecosystem. Objective: This study aims to map how current literature conceptualizes authenticity in AI-generated music, identify key ethical risks, and examine the interrelationship between authenticity perceptions, ethical legitimacy, and public acceptance. Methods: An integrative literature review was conducted following Snyder guidelines, analyzing publications from 2020–2025 sourced from Scopus, Google Scholar, and ScienceDirect. A total of 20 primary sources were selected based on relevance to three predetermined themes: authenticity, ethical risks, and public acceptance. Thematic analysis was applied to synthesize arguments across these themes. Results: Findings reveal that authenticity concerns center on emotional depth, creative originality, and listener perception bias against AI-labeled works. The main ethical risks include copyright infringement through unauthorized dataset use, ambiguous authorship attribution, unfair compensation structures, disruption of creative labor markets, cultural bias in training datasets, and insufficient transparency in generative processes. These issues directly affect how audiences and industry stakeholders evaluate the legitimacy and acceptance of AI-generated music. Conclusion: Public acceptance of AI-generated music depends on addressing authenticity challenges and ensuring ethical, accountable practices. This study contributes a conceptual synthesis linking perceived authenticity, ethical legitimacy, and public acceptance, emphasizing the need for regulatory frameworks that enable AI to complement rather than displace human creativity.
Co-Authors Adam Mukharil Bachtiar Agus Riyanto Bobi Kurniawan, Bobi Eddy Soeryanto Soegoto Erlangga Rahmini Herman S Soegoto Irfan Dwiguna Sumitra Mulyadi Muchtiar Rahma Wahdiniwaty Umi Narimawati