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All Journal JURNAL KEBANGSAAN Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB)
M. Syahirman Yusi
Politeknik Negeri Sriwijaya
Economics, Econometrics & Finance

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STRATEGI DIFERENSIASI: UPAYA MENCIPTAKAN KEPUASAN NASABAH (Studi Kasus pada Bank Muamalat Cabang Palembang) Yusi, M. Syahirman
JURNAL KEBANGSAAN Vol 1, No 1 (2012): JURNAL KEBANGSAAN
Publisher : JURNAL KEBANGSAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to find out the influence of differentiation strategy on costumer’s satisfaction. According to theory variable of differentiation strategy that can increase the customer’s satisfaction are product’s differentiation, service’s differentiation and image’s differentiation. Data was collected through interview and questionaires were distributed to 100 respondents and was analyzed with SPSS for windows. The conclusions were simultaneously significant effect on differentiation strategy by the value of costumer’s satisfaction 67,89%, F test was 28,4265 and sig. 000, but partially only one ariable that had most dominant variable that can give more influence to increase the costumer’s satisfaction, that was reputation in image differentiation of company, the value of test was 8,694 and sig. 000.
Respon Pengunjung Terhadap Atraksi, Aksesibilitas, Amenitas, dan Pelayanan Tambahan Kambang Iwak Park Kota Palembang Fauziawati, Fauziawati; Yusi, M. Syahirman; Maretha, Fetty
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 1 No. 4 (2021): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis April 2021
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v1i4.2465

Abstract

This study aims to determine the response of visitors to Kambang Iwak Park as a tourist destination in the city of Palembang. The variables in this study are visitor responses related to components of tourist destinations with tourist attractions, accessibility, amenities, and ancillary services. This study used accidental sampling technique with a total sample of 130 respondents. This research shows that the component of tourist attraction is based on the calculation using the interpretation score that in the strongly agree category of 82%, this means that the statement is stated in accordance with the existing attractions in Kambang Iwak Park. The accessibility component is in the strongly agree category of 86%, this means that the statement is declared appropriate and perfect in the current state of accessibility in Kambang Iwak Park. The amenities component is in the strongly agree category of 84.7%, this means that visitors can still use the Iwak Park facilities and infrastructure that support activities on the object. The ancillary service component is in the very agree category of 81%, this means that the services provided can help visitors and provide visitor satisfaction.
Pengaruh Kualitas Layanan Customer Service Terhadap Kepuasan Nasabah Pada Bank Rakyat Indonesia Cabang Kayuagung Sila, Intan; Purwati, Purwati; Yusi, M. Syahirman
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 1 No. 4 (2021): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis April 2021
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v1i4.3052

Abstract

This study analyzes customer satisfaction at PT Bank Rakyat Indonesia (Persero) Tbk. Kayuagung Branch. The independent variable in this study is the variable of customer service quality which consists of 5 dimensions, namely physical evidence, reliability, assurance and certainty, and empathy, while the dependent variable in this study is customer satisfaction. The sample in this study amounted to 100 customers using a sampling technique, namely incidental sampling. The analysis technique uses multiple linear regression analysis, the coefficient of determination test, the F test and the t test. This study found that the independent variables simultaneously have a significant effect on customer satisfaction. Partially it shows that the variables of physical evidence and assurance and certainty have a significant effect, while reliability, responsiveness and empathy do not have a significant effect on customer satisfaction
Analisis Rasio Keuangan dalam Menilai Kinerja Keuangan Toko Pesona Bari Songket Palembang Nur Wasilah Defa, Ghina; Yusi, M. Syahirman; Elisa, Elisa
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 2 No. 2 (2022): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Agustus 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7011757

Abstract

This research discussed about the financial ratio at Pesona Bari Songket Palembang store with the aim to find out how the financial performance in Pesona Bari songket Palembang store using liquidity ratio and profitability ratio.The data types in this study used primary and secondary data. Primary data in the form of interviews conducted with the owner of Pesona Bari Songket store and secondary data in the form of financial statements of Pesona Bari Songket stores from 2016 to 2020.The results of the study can be concluded that the calculation of liquidity ratio in Pesona Bari Songket Palembang stores increased every year but still below the industry average standard in 2016 to 2019 while the profitability ratio is said to be less good on net profit margin, return on assets, return on equity and said to be good on gross profit margin.
Co-Authors Elisa Elisa Fauziawati, Fauziawati Maretha, Fetty Nur Wasilah Defa, Ghina Purwati Purwati Sila, Intan