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All Journal ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi ASSET: Jurnal Manajemen dan Bisnis Bussman Journal : Indonesian Journal of Business and Management
Tegoeh Hari Abrianto
Universitas Muhammadiyah Ponorogo
Economics, Econometrics & Finance

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Journal : Bussman Journal : Indonesian Journal of Business and Management

 1 
PENGARUH EXPERIENTIAL MARKETING, PRICE DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION PADA PELANGGAN UP BARBERSHOP MAGETAN Wahid Febryan Zakaria; Titi Rapini; Tegoeh Hari Abrianto
Bussman Journal : Indonesian Journal of Business and Management Vol. 2 No. 3 (2022): Bussman Journal | September - Desember 2022
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v2i3.83

Abstract

This study was conducted to determine the effect of experiential marketing, price, and service quality on customer satisfaction at Up Barbershop Magetan customers. Determination of the sample used is by taking 10% of the population of the number of customers in 2021 at Up Barbershop. Collecting data in this study by distributing questionnaires to all respondents. The method of analysis in this study using multiple linear regression analysis. The results of this study indicate that: (1) There is a positive influence of experiential marketing on customer satisfaction, (2) There is a positive influence of price on customer satisfaction, (3) There is a positive influence of service quality on customer satisfaction, (4) There is a simultaneous influence of experiential marketing , price and service quality to customer satisfaction
PERANANAN GENDER, KETERAMPILAN KERJA DAN PERPUTARAN KARYAWAN TERHADAP KINERJA KARYAWAN PADA PABRIK TEPUNG TAPIOKA Zainal Arifin Nurudin; Titi Rapini; Tegoeh Hari Abrianto
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.126

Abstract

This research was conducted to determine the effect of Gender Roles, Work Skills, and Employee Turnover on Employee Performance at Ponorogo Tapioca Flour Factory. Determination of the sample used is a number of 100 employees or by taking 77% of the population of the number of employees at the Ponorogo Tapioca Flour Factory. Collecting data in this study by distributing questionnaires to all respondents. The analytical method in this study uses multiple linear regression analysis. The results of this study indicate that: (1) Gender roles do not significantly influence employee performance, (2) There is a positive influence of work skills (skills) on employee performance, (3) There is a negative effect on employee turnover (turnover intention) on employee performance, (4) There is a simultaneous influence of gender roles, work skills and employee turnover on employee performance
Co-Authors Chamidah, Siti Fitriana Fitriana Heri Wijayanto Milafatul Qoyyimah Oktavia Retno Maharani Titi Rapini Umi Farida Wahid Febryan Zakaria Zainal Arifin Nurudin