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All Journal Agregat: Jurnal Ekonomi dan Bisnis International Journal of New Media Technology ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi IICS
Stephanie Bangapadang Bangapadang
Management Department, BINUS ONLINE Learning,   Bina Nusantara University, Jakarta, Indonesia 11480 
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering

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The Impact of Social Network Marketing on University Students' Purchase Intention and How It Is Affected of Consumer Engagement Hartiwi Prabowo; Rini Kurnia Sari; Stephanie Bangapadang
IJNMT (International Journal of New Media Technology) Vol 6 No 2 (2019): IJNMT (International Journal of New Media Technology)
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.409 KB) | DOI: 10.31937/ijnmt.v6i2.1243

Abstract

The research conducted is to know the impact of social network marketing on consumer purchase intention and consumers who become research are active students at private universities in Jakarta, and how social network marketing also affect consumer engagement (as moderate variable). The research method used in this research is quantitative research method. A method of data collection used in this research is a questionnaire distributed to 119 university students. The results of this study showed that social network marketing has a strong and significant impact oncustomer engagement, customer engagementhas a strong and significant impact on consumer purchase intention, social network marketing has a strong and significant impact consumer purchase intention, and also there is a significant impact from social network marketing on consumer purchase intention through consumer engagement.
Analysis Of Factors That Influence Employees To Survive Stephanie Bangapadang; Rini Kurnia Sari; Andreas Yoan Wisnu
Agregat: Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2019): September
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.989 KB)

Abstract

This study aims to determine the factors that influence employees to survive in a company. The company that we research is PT XYZ. PT XYZ is a company engaged in the digital marketplace industry with marketing areas throughout Indonesia. We assume that employees who survive in a company are due to high employee satisfaction. So that employee satisfaction is always consistent, at least the company always pays attention to the work environment of employees. Compensation, work conflict and work stress are factors that we suspect have an influence on the job satisfaction of PT XYZ employees. This sample was tested on 60 respondents from 80 employees with a sampling technique using the simple random sampling method. The results of this study indicate that the variable compensation, work conflict and job stress affect employee job satisfaction to survive.
Analysis of the Role of Universities in Supporting Sustainable Growth: the Case in Indonesia Rini Kurnia Sari; Cecep Hidayat; Stephanie Bangapadang
IAIC International Conference Series Vol. 3 No. 2 (2021): ICEMS 2021
Publisher : IAIC Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/conferenceseries.v3i2.450

Abstract

Indonesia is predicted to experience a demographic bonus period in 2030. In order for Indonesia to get the maximum benefit from this demographic bonus, the availability of abundant productive-age human resources must be balanced by improving the quality of education and skills. Educated and competitive human resources need to be improved in terms of the number and quality of competitiveness to support sustainable growth. In this research, the authors want to see the role of universities in influencing economic growth. The role of universities can be measured by the number of universities, college enrollment rate and the human development index (HDI). The analysis used in this study is multiple linear regression analysis. The research data used are panel data, data from 34 provinces in Indonesia with the study year 2015 - 2018.
ANALISIS PERAN PERGURUAN TINGGI TERHADAP BONUS DEMOGRAFI DI INDONESIA Rini Kurnia Sari; Stephanie Bangapadang Bangapadang; Cecep Hidayat Hidayat
ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Vol 3, No 2 (2019): Oktober 2019
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.233 KB) | DOI: 10.24269/iso.v3i2.284

Abstract

Upaya pemerintah untuk mengendalikan pertumbuhan penduduk telah berdampak pada perubahan struktur demografi penduduk Indonesia. Penduduk usia produktif telah menjadi lebih besar jumlahnya dibandingkan penduduk usia non-produktif. Bonus demografi yang diperkirakan masih akan terus terjadi hingga tahun 2030 ini dapat mendorong pertumbuhan dan pembangunan ekonomi apabila disertai kualitas dan daya saing yang memadai. Oleh karena itu, diperlukan penguatan peran perguruan tinggi melalui peningkatan aksesibilitas pendidikan tinggi yang memadai dan terjangkau, peningkatan kualitas intitusi pendidikan tinggi, serta peningkatan kualitas lulusan yang berdaya saing tinggi.
Co-Authors Andreas Yoan Wisnu Cecep Hidayat Hartiwi Prabowo, Hartiwi Rini Kurnia Sari Rini Kurnia Sari Rini Kurnia Sari Rini Kurnia Sari