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All Journal Journal The Winners Binus Business Review Warta Ardhia : Jurnal Perhubungan Udara Jurnal Bisnis dan Akuntansi Annals of Human Resource Management Research
Hartiwi Prabowo, Hartiwi
Bina Nusantara University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Transportation

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Analisis Kepercayaan dalam C2C E-Commerce terhadap Keputusan Pembelian dan Dampaknya terhadap Repurchase pada Kaskus Prabowo, Hartiwi; Darman, Darman; Noegraheni, Enny
Binus Business Review Vol 5, No 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1218

Abstract

The development of C2C e-commerce business in Indonesia has grown quite rapidly. This phenomenon is motivated by such a rapid development of the Internet. In the Internet-based commerce transaction, the trust factor (trust) becomes so important because consumers tend to be more concerned if e-commerce merchants do not comply with the obligations of business transactions compared to conventional transaction. This study aims to determine the effect of trust on purchasing decisions and their impact on repeat purchases by customers in the buying and selling forum Kaskus site. The number of respondents are 200 people who have experienced in buying and selling on Kaskus site and this research model is tested using path analysis.The study states that the customers’ trust variable has positive and significant impact on purchasing decisions, the variable purchase decisions has positive and significant effect on repeat purchase and customer trust has positive and significant impact on repeat purchase, but the magnitude of the effect becomes larger after the purchase decision (indirect effect ).
Mengukur Loyalitas Pelanggan Melalui Citra Toko dan Kepercayaan Pelanggan di Toko Retail Prabowo, Hartiwi; viona, Viona
Binus Business Review Vol 1, No 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1088

Abstract

An automobile spare parts shop at first having its sales increased. But, in 2008 the store experienced a significant decline in sales, so that the purpose of this study was to determine how much influence store image and customer trust on customer loyalty. This type of research is associative descriptive research. Data collection is conducted using questionnaires using Likert scales to 100 shop. Technical analysis is conducted using several techniques, which are Test Validity, Test Reliability, Test Normality, and Path Analysis. Results show that customer loyalty is influenced by greater consumer confidence than the image of the store. Therefore, PT Sloka Kencana Abadi must continue to improve the image of his shop by looking for a more strategic location making it easier to attract new customers, set prices according to the quality of the product and prices set by the competitor, maintain the quality of the product in the sense that the product is durable and free from damage, providing many choice of products making it easier for consumers to find the required product, and maintain these. 
Analisis Portofolio Saham dengan Metode Capm dan Markowitz Prabowo, Hartiwi
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1126

Abstract

 LQ45 index is a row of 45 stocks with the largest commercial transactions in BEI. These stocks are also commonly referred to as blue-chip stocks. Stocks at LQ 45 index must meet the criteria and pass a predetermined key. The LQ 45 stocks are continuously being monitored and will be a reviewed for every 6 months (early February and August). Capital Asset Pricing Model (CAPM) is used to estimate the return of a securities, while minimizing the risk to the desired level of returns in stock investing can be done by way of diversification or invest the funds into more than one type of securities (forming portfolios). The purpose of this study was to determine the expected return, and choosing the best stocks to obtain the optimal portfolio composition and profitable to invest. This study uses secondary data, ie data LQ 45, stock prices, the level of available SBI Stock Exchange, BI, and websites. To analyze the data, the writer used method of CAPM and Markowitz Portfolio. The results showed the election of 5 stocks of the most profitable for investors, namely stock UNTR, SMCB, ASII, INDF and BBRI. For companies that issue stocks should interact more with the society and the capital markets to attract more investors.
Pengaruh e-CRM dan Service Quality terhadap Customer Satisfaction dan Dampaknya terhadap Customer Loyalty pada PT XL Marshellina, Marshellina; Prabowo, Hartiwi
Binus Business Review Vol 4, No 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1376

Abstract

This study aims to look at the influence and how much the influence of e-CRM (X1) and Quality of Service (X2) for Customer Satisfaction (Y) that impact on Customer Loyalty (Z) at PT XL. Data collection techniques were with questionnaires, the number of population in this study was approximately three millionrespondents, ie customers who use the product XL in West Jakarta, because the area most widely uses XL provider. Total sample was 100 respondents and the technique used was simple random sampling. The method used in this study was Pearson correlation and path analysis. Based on the results of data analysis, structural equation is Y = 0.310 + 0.330 X1 + X2 0.874 and Z = 0.005 X1 + X2 + 0.449 -0.070 + 0.903 Y, which Electronic Customer Relationship Management and the quality of service have yet to be effective in providing a positive influence for customer loyalty directly, but it must go through prior customer satisfaction as an intervening variable. Therefore, more companies should make improvements to the new way of communicating with customers via electronic media because it gives quite effective results for customer satisfaction in PT XL. Inaddition, PT XL should provide training and better development for the employees working in the company to improve the quality of service that can create customer loyalty.
Kelayakan Investasi Perluasan Pabrik Penggilingan Plastik PD XYZ Prabowo, Hartiwi
Binus Business Review Vol 3, No 2 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i2.1363

Abstract

PD. PENGGILINGAN PLASTIK XYZ is a company engaged in the manufacturing industry. Recently, demands for products are increasing and the company finds it difficult to meet the demands. Therefore, the company wants to expand the factory to increase output of the products. The purpose of this study is to determine whether the expansion of businesses that want to run is well-worth in terms of financial and nonfinancial aspects. The research method used is descriptive qualitative and quantitative methods. Qualitative descriptive analysis method is used to analyze the legal, technical/operations, markets and marketing, management/organizational, economic, social and environmental impacts. Quantitative descriptive analysis method is used to analyze the financial aspects, the market and marketing. The results of the feasibility study of the factory expansion from the financial aspect refer to an optimistic scenario assumptions and moderate, and worthy to do. Similarly, the non-financial aspects, all aspects point out that the expansion of the factory is feasible to do. By this, the company is expected to maintain a stable supply of raw materials, because, if the supply of raw materials is interrupeted, the operation cannot run.
Pengaruh Word of Mouth Marketing dan Pameran terhadap Keputusan Orang Tua Memilih Sekolah Prabowo, Hartiwi; Lily, Lily
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1137

Abstract

In decision-making of choosing schools, people recommendation is effected. WOM factor and exhibition twice in a year for ISMILE school is a considered efficient and effective promotional media. The research method is to identify the effect of word of mouth and exhibition towards perception of value proposition and effects of decision-making. Analysis method in this research is validity, reliability, normality test, simple correlation and path analysis. Data gathering technique is questionnaire. The repondents in the research are 100 people, including parents from students in ISMILE school. The expected result from this research is a relationship among variables, significant effects from word of mouth and exhibition at the same time of perception towards value position and significant effects from perception of value proposition towards decision- making. From this research, ISMILE school should hold exhibition and focus to things that will lead to positive word of mouth so it could gain more parents register their children in ISMILE school. 
Pengaruh Communal Activation untuk Membentuk Brand Loyalty Produk Minuman Prabowo, Hartiwi; Muchardie, Brian Garda; Handrimurtjahjo, Dedy
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1341

Abstract

Established in 1974, PT Sinar Sosro is the first ready-to-drink tea beverage in bottles in Indonesia and in the world. Teh Botol Sosro market position is the leader in ready to drink tea industry. One of the leading products of PT Sinar Sosro is Teh Botol Sosro glass bottle often called RGB (returnable Glass Bottle). To meet the lovers’ needs anywhere they are, the latest innovation from Teh Botol Sosro products is Teh Botol Sosro Less Sugar which was launched on August 20, 2008. As the time passes by, the market condition encourages a change in marketing plan that leads to a decentralized system (horizontal) in which the customer demands the same service from the same brand from any location they are. This era is called the New Wave Marketing (2008), which is still running today. The purpose of this research is to analyze the influence of communal activation of the buying decisions to increase brand loyalty in Teh Botol Sosro Less Sugar product. Data collecting technique is the questionnaire to members of the online community Botol Sosro Less Sugar and interviews, while the data analysis technique using path analysis. Path Analysis Results show there was an impact dan significant between Communal Activation and Buying Decisions, and there was also a positive correlation and significant between Buying Decisions and Brand Loyalty.
Evaluasi dan Rekomendasi Strategi Bisnis pada Divisi LPP-TVRI Prabowo, Hartiwi; Nurhanka, Pona; Hasanah, Sri Budi Utami Nur
Binus Business Review Vol 1, No 1 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i1.1070

Abstract

TVRI represent of the first television station in Indonesia. In this time TVRI not yet able to serve any event enthused by people. In the effort improving returning competitiveness of TVRI station in industrial television sector, needed business strategy which capable to accommodate and anticipate change of technological growth that happened quickly and the economic globalization. Research was done to give suggestion at the development of division and broadcast. The purpose of this research is to evaluate business strategy which have been done and propose business strategy which can improve company competitiveness. Analysis techniques which used were Internal External matrix, SWOT matrix, matrix of Grand Strategy, and QSPM matrix. Result of research by evaluate internal condition of company and analyzing of factor external which related, business strategy which appropriate for LPP TVRI is product development strategy. Expected, LPP TVRI will increase new events that more innovative and creative so that able to become pre-eminent event program for TV beholder/audience. 
Peran Motivasi Kerja dalam Memoderasi Pengaruh Kepuasan Kerja Karyawan dan Komitmen Organisasi terhadap Kinerja Karyawan PT. PLN (Persero) Prabowo, Hartiwi; Lestari, Vana
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1124

Abstract

Employee performance is a major factor determining organizational success. Various complaints that arise related to power outages and high electricity tariff increase people demand as consumers on excellent service. Total consumers of PLN Disjaya reach 3,759,546 subscribers (March 2011), it is one unit that has the largest number of subscribers compared to other PLN units, and also provides the largest contribution to revenue. On a survey of Integrity, PLN Disjaya service from 2006 to 2010 showed that over the last five years, PLN Disjaya integrity is below target. The purpose of this study is to analyze the role of motivation in moderating influence between job satisfaction and organizational commitment partially and simultaneously on employee performance. Data collection techniques used questionnaires to 160 employees as respondents; data analysis techniques used Regresion Moderated Analysis (MRA). The results showed the role of motivation can moderate the job satisfaction on employee performance, but by individual motivation cannot moderate the commitment to employee performance.
Analisis Pengaruh Peminatan Jurusan Ekonomi Manajemen terhadap Bidang Kerja Lulusan: Studi Kasus Lulusan Jurusan Ekonomi Manajemen Universitas Bina Nusantara Tahun 2000 – 2004 Herusetya, Antonius; Prabowo, Hartiwi; Sari, Synthia Atas
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 7, No 1 (2006): The Winners Vol. 7 No. 1 2006
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v7i1.609

Abstract

Article explore whether there is influences on choice of management department to the workforce absorpation by company as consumer of labour.Technique analysis data use Chi-Quadrat to know influence between program enthusiasm and work all graduated. The research result indicates that there is significant influence between enthusiasm majors with job area entered by Faculty of Economics, Majors Management, UniversityBina Nusantara. Enthusiasm Majors Management in this time still relevant with work all graduated (77.2%), specially marketing and entrepreneurship (92%). 
Co-Authors Agustina Tutik, Agustina Antonius Herusetya Bramulya ikhsan, Ridho Brian Garda Muchardie Darman Darman Enny Noegraheni, Enny Handrimurtjahjo, Dedy Idris Gautama, Idris Ikhsan, Ridho Bramulya Juliater Simamarta Lily Lily, Lily Marshellina, Marshellina Pona Nurhanka, Pona Sri Budi Utami Nur Hasanah, Sri Budi Utami Nur Synthia Atas Sari, Synthia Atas Teguh Sriwidadi, Teguh Vana Lestari, Vana Viona viona, Viona Wouter, Dewulf Yuniarty Yuniarty Yuniarty Yuniarty, Yuniarty