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All Journal CAUCHY: Jurnal Matematika Murni dan Aplikasi JMPM: Jurnal Matematika dan Pendidikan Matematika Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Kepariwisataan Journal of Community Development Jurnal Abdimas Bina Bangsa Sadar Wisata: Jurnal Pariwisata
Aprilia Divi Yustita
Prodi Matematika Jurusan Matematika FMIPA Universitas Brawijaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Nursing Public Health Social Sciences Other

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Journal : Sadar Wisata: Jurnal Pariwisata

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Analisis Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Wisatawan Di Pusat Oleh-Oleh Sun Osing Beach Banyuwangi Afrida Ermawati, Eka; Putri, Selviana; Yustita, Aprilia Divi
Sadar Wisata: Jurnal Pariwisata Vol. 6 No. 1 (2023): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v6i1.413

Abstract

The act when someone pay to get a certain product known as purchase decision. Purchase decisions are influenced by various factors, including brand image and product quality. The aims of this study was to analize the influence of brand image and product quality toward the decision made to buy at Sun Osing Beach Souvenir Center. The type of research applied in this study is a quantitative associative research. The sampling technique used nonprobability sampling with 50 respondents. The research data processing used a statistical test tool, SPSS version 24. The results of data analized picture that partially brand image variable has a significant effect on purchasing decisions. On the other side, product quality variable does not have a significant effect on purchasing decisions. Meanwhile, the simultaneous test analysis shows that brand image and product quality have a simultaneous influence tourists purchasing decisions at Sun Osing Beach Souvenir Center
Implementasi Kerangka VRIO dalam Upaya Mencapai Keunggulan Bersaing Berkelanjutan Usaha Jasa Fotografi Pariwisata : Studi Kasus Osing Studio Banyuwangi Alfaizin, Erzha Clarita; Yustita, Aprilia Divi; Febrian, Ayu Wanda
Sadar Wisata: Jurnal Pariwisata Vol. 7 No. 1 (2024): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v7i1.1751

Abstract

Fotografi berperan penting pada industri pariwisata sebagai salah satu upaya mendukung unsur sapta pesona yaitu kenangan. Selain itu, fotografi saat ini juga dapat menjadi sumber informasi pariwisata. Salah satu penyedia layanan jasa fotografi pariwisata di Banyuwangi adalah Osing Studio. Penelitian ini bertujuan untuk mengidentifikasi sumberdaya dan kapabilitas yang dimiliki Osing Studio guna mencapai keunggulan bersaing berkelanjutan (Sustainable Competitive Advantage/ SCA). Penelitian ini menggunakan metode deskriptif kualitatif dengan analisis Resource Based View (RBV). Berdasarkan hasil penelitian, Osing Studio memiliki 17 sumberdaya dan 5 kapabilitas yang digunakan dalam kegiatan promosi. Sumberdaya dan kapabilitas tersebut diolah menggunakan kerangka VRIO (Value, Rarity, Imitability, Organization) sehingga diketahui implikasi bersaingnya. Tahap pengambilan keputusan dipilih dari implikasi bersaing Sustainable Competitive Advantage dan Temporary Competitive Advantage.
Co-Authors Afrida Ermawati, Eka Alfaizin, Erzha Clarita Anak Agung Gede Sugianthara Ayu Wanda Febrian, Ayu Wanda Ermawati, Eka Afrida Esa Riandy Cardias Ika Yuniwati, Ika Jamhari Jamhari Purwaningtyas, Ayu Putri, Selviana Sanjaya, Aditya Wiralatief Siska Aprilia Hardiyanti Suardinata, I Wayan Triana Sari, Ely