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All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ekonomi Syariah Pelita Bangsa Proceeding International Seminar of Islamic Studies Jurnal Tiyasadarma: Jurnal Pengabdian Kepada Masyarakat Jurnal Cendekia Ilmiah
Muhammad Zuardi
Unknown Affiliation
Religion Arts Humanities Astronomy Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Consumer Perception Analysis On The Brand Equity Of Shampoo Sunsilk And Pantene In The City Of Medan Muhammad Zuardi
Proceeding International Seminar of Islamic Studies INSIS 1 (December 2019)
Publisher : Proceeding International Seminar of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.704 KB)

Abstract

Brands with strong brand equity can maintain market share, attract investors and fend off the arrival of new competitors. Brand equity consists of elements of brand awareness, brand associations, perceived brand quality and brand loyalty. Sunsilk and Pantene are shampoo brands that have been trusted by most Indonesian people. Both of these shampoos are also in demand and have a strong place in the minds of consumers, especially in the city of Medan. This study aims to determine whether there are differences in brand equity of Sunsilk and Pantene brand shampoo products to consumers in the city of Medan. The results showed there were differences in brand equity of Sunsilk brand shampoo products with Pantene brand shampoo products, where the value of brand equity in Sunsilk brand shampoo was lower compared to Pantene brand shampoo. However, this difference did not occur insignificantly.
PKM Pengelolaan Koperasi Sekolah Melalui Sistem Berbasis Syariah Di Yayasan An-Nahlu Kecamatan Kisaran Timur Kabupaten Asahan Sumatera Utara Muhammad Zuardi; Kholil , Ahmad; Supaino; Cahyoginarti; Sudarsono
Jurnal Tiyasadarma Vol. 3 No. 1 (2025): Juli 2025 | Jurnal Tiyasadarma
Publisher : LPPM ITEBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62375/jta.v3i1.688

Abstract

The foundation is currently supporting the establishment of a cooperative within the school, which could help provide snacks for teachers and the surrounding community. However, it feels necessary to increase knowledge about Sharia principles, given that the foundation is an Islamic educational institution. The community in this institution needs to be given an understanding about managing the potential of business units and developing an entrepreneurial spirit so that in the future they can manage it well. This activity began with a preparatory phase that included a site review at the An-Nahlu Foundation in Kisaran Timur, Asahan, North Sumatra, a field study for problem analysis and solutions, and proposal preparation and permit administration. After the preparations were completed, the implementation activities were carried out at the An-Nahlu Foundation with 20 participants, including educators, education staff, and foundation administrators. The materials provided included an explanation of sharia-based cooperatives, sharia contracts, and motivations for developing cooperatives as a vehicle for collecting and distributing funds for teachers. From the training with the aim of making community groups aware and motivated about the importance of cooperatives and from the activities that have been carried out, it is known that 70% of participants really understand this, so they have a strong desire to establish a cooperative forum, in its implementation this cooperative awareness really wants to be followed up by providing assistance in making cooperative permits by starting with the desire to register participants who want to become founders of the cooperative, the output measure of this activity is with an indicator that 70% of training participants understand well about the importance of cooperatives that can be achieved well.
MARKETING TRAINING FOR GRAPE PLANTATION PRODUCTS TO VINEYARD ENTREPRENEURS IN BANGUNSARI VILLAGE, TANJUNG MORAWA DISTRICT, DELI SERDANG REGENCY, SUMATERA UTARA Agus Edy Rangkuti; Dina Arfianti Siregar; Muhammad Zuardi; Erwinsyah Simanungkalit; Ahmad Kholil; Siti Raudha Binti Azis; Norshima Binti Sha’ari; Shamariza Binti Maarof
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 2 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i2.6265

Abstract

Desa Bangun Sari di Kecamatan Tanjung Morawa, Kabupaten Deli Serdang memiliki potensi besar dalam budidaya anggur. Namun, para pelaku usahanya masih menghadapi tantangan dalam pemasaran produk. Program pelatihan ini bertujuan untuk meningkatkan kapasitas wirausaha kebun anggur melalui pelatihan strategi pemasaran modern, digital marketing, pengemasan produk, dan pembentukan kelembagaan usaha. Metode yang digunakan meliputi sosialisasi, workshop, praktik langsung, pendampingan, serta monitoring dan evaluasi. Hasil menunjukkan adanya peningkatan signifikan pada keterampilan mitra, terbentuknya kelompok tani anggur, serta peningkatan omzet penjualan. Kegiatan ini diharapkan dapat menjadi model pengembangan UMKM pertanian hortikultura berbasis desa secara berkelanjutan.
Pengaruh Pembiayaan Syariah, Pendampingan Bisnis, Dan Manajemen Keuangan Terhadap Kinerja UMKM Ridho, Fachmi; Ahmad Kholil; Muhammad Zuardi; Diena Fadhilah; Ermyna Seri
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 3: April 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i3.14848

Abstract

Riset ini bertujuan menganalisis pengaruh pembiayaan syariah, pendampingan bisnis, dan manajemen keuangan terhadap kinerja UMKM nasabah Bank BTPN Syariah di Mobile Marketing Syariah (MMS) Lubuk Pakam. Penelitian dilatarbelakangi pentingnya peran lembaga keuangan syariah dalam mendukung pertumbuhan UMKM melalui penyediaan akses modal syariah, pendampingan intensif, serta pengelolaan finansial yang efektif. Menggunakan metode kuantitatif dengan teknik pengumpulan data kuesioner pada 97 responden dan dianalisis menggunakan regresi linier berganda (SPSS 26), ditemukan bahwa ketiga variabel (pembiayaan syariah, pendampingan bisnis, dan manajemen keuangan) secara simultan berpengaruh signifikan terhadap kinerja UMKM. Namun, hasil uji t (parsial) menunjukkan bahwa variabel pembiayaan syariah tidak berpengaruh signifikan, sedangkan variabel pendampingan bisnis dan manajemen keuangan terbukti memiliki pengaruh signifikan terhadap kinerja UMKM nasabah Bank BTPN Syariah di MMS Lubuk Pakam.
Pengaruh Literasi Keuangan Syariah, Kemudahan, Dan Kepercayaan Terhadap Minat Mahasiswa Keuangan Dan Perbankan Syariah Politeknik Negeri Medan Menggunakan Byond by BSI Putri Hadi Utami; Diena Fadhilah; Marlya Fatira; Rahmadani; Muhammad Zuardi
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 11 No. 01 (2026): JESPB Edisi April 2026
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v11i01.3045

Abstract

This study examines the interest of students of the Islamic Finance and Banking Study Program at Medan State Polytechnic in using BYOND by BSI. There are three independent variables in this study: Islamic financial literacy, convenience, and trust; the dependent variable is interest. Normality, heteroscedasticity, multicollinearity, and autocorrelation tests are prerequisite tests. The results of the partial test indicate that the Islamic financial literacy variable partially has a moderate and significant positive effect on interest in using BYOND by BSI with a significance level of 0.022, the convenience variable partially has a strong positive effect on interest in using BYOND by BSI with a significance level of 0.054, and the trust variable partially has a very strong and significant positive effect on interest in using BYOND by BSI with a significance level of 0.000. With a significance level of 0.000, the interest of students in the Islamic Finance and Banking Study Program at the Medan State Polytechnic is positively and significantly influenced by the variables of Islamic financial literacy, ease, and trust in using BYOND by BSI.
Co-Authors Ahmad Kholil Cahyoginarti, Cahyoginarti Diena Fadhilah Dina Arfianti Siregar - Ermyna Seri Kholil , Ahmad Marlya Fatira AK Norshima Binti Sha’ari Putri Hadi Utami Rahmadani Rangkuti, Agus Edy Ridho, Fachmi Shamariza Binti Maarof Simanungkalit, Erwinsyah Siti Raudha Binti Azis Sudarsono Supaino