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All Journal Proceeding International Seminar of Islamic Studies Jurnal Tiyasadarma: Jurnal Pengabdian Kepada Masyarakat
Muhammad Zuardi
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Religion Arts Humanities Astronomy Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Physics Other

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Consumer Perception Analysis On The Brand Equity Of Shampoo Sunsilk And Pantene In The City Of Medan Muhammad Zuardi
Proceeding International Seminar of Islamic Studies INSIS 1 (December 2019)
Publisher : Proceeding International Seminar of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.704 KB)

Abstract

Brands with strong brand equity can maintain market share, attract investors and fend off the arrival of new competitors. Brand equity consists of elements of brand awareness, brand associations, perceived brand quality and brand loyalty. Sunsilk and Pantene are shampoo brands that have been trusted by most Indonesian people. Both of these shampoos are also in demand and have a strong place in the minds of consumers, especially in the city of Medan. This study aims to determine whether there are differences in brand equity of Sunsilk and Pantene brand shampoo products to consumers in the city of Medan. The results showed there were differences in brand equity of Sunsilk brand shampoo products with Pantene brand shampoo products, where the value of brand equity in Sunsilk brand shampoo was lower compared to Pantene brand shampoo. However, this difference did not occur insignificantly.
PKM Pengelolaan Koperasi Sekolah Melalui Sistem Berbasis Syariah Di Yayasan An-Nahlu Kecamatan Kisaran Timur Kabupaten Asahan Sumatera Utara Muhammad Zuardi; Kholil , Ahmad; Supaino; Cahyoginarti; Sudarsono
Jurnal Tiyasadarma Vol. 3 No. 1 (2025): Juli 2025 | Jurnal Tiyasadarma
Publisher : LPPM ITEBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62375/jta.v3i1.688

Abstract

The foundation is currently supporting the establishment of a cooperative within the school, which could help provide snacks for teachers and the surrounding community. However, it feels necessary to increase knowledge about Sharia principles, given that the foundation is an Islamic educational institution. The community in this institution needs to be given an understanding about managing the potential of business units and developing an entrepreneurial spirit so that in the future they can manage it well. This activity began with a preparatory phase that included a site review at the An-Nahlu Foundation in Kisaran Timur, Asahan, North Sumatra, a field study for problem analysis and solutions, and proposal preparation and permit administration. After the preparations were completed, the implementation activities were carried out at the An-Nahlu Foundation with 20 participants, including educators, education staff, and foundation administrators. The materials provided included an explanation of sharia-based cooperatives, sharia contracts, and motivations for developing cooperatives as a vehicle for collecting and distributing funds for teachers. From the training with the aim of making community groups aware and motivated about the importance of cooperatives and from the activities that have been carried out, it is known that 70% of participants really understand this, so they have a strong desire to establish a cooperative forum, in its implementation this cooperative awareness really wants to be followed up by providing assistance in making cooperative permits by starting with the desire to register participants who want to become founders of the cooperative, the output measure of this activity is with an indicator that 70% of training participants understand well about the importance of cooperatives that can be achieved well.
Co-Authors Cahyoginarti Kholil , Ahmad Sudarsono Supaino