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All Journal Jurnal Ekonomi Syariah Pelita Bangsa Proceeding International Seminar of Islamic Studies Jurnal Tiyasadarma: Jurnal Pengabdian Kepada Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Muhammad Zuardi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Consumer Perception Analysis On The Brand Equity Of Shampoo Sunsilk And Pantene In The City Of Medan Muhammad Zuardi
Proceeding International Seminar of Islamic Studies INSIS 1 (December 2019)
Publisher : Proceeding International Seminar of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.704 KB)

Abstract

Brands with strong brand equity can maintain market share, attract investors and fend off the arrival of new competitors. Brand equity consists of elements of brand awareness, brand associations, perceived brand quality and brand loyalty. Sunsilk and Pantene are shampoo brands that have been trusted by most Indonesian people. Both of these shampoos are also in demand and have a strong place in the minds of consumers, especially in the city of Medan. This study aims to determine whether there are differences in brand equity of Sunsilk and Pantene brand shampoo products to consumers in the city of Medan. The results showed there were differences in brand equity of Sunsilk brand shampoo products with Pantene brand shampoo products, where the value of brand equity in Sunsilk brand shampoo was lower compared to Pantene brand shampoo. However, this difference did not occur insignificantly.
PKM Pengelolaan Koperasi Sekolah Melalui Sistem Berbasis Syariah Di Yayasan An-Nahlu Kecamatan Kisaran Timur Kabupaten Asahan Sumatera Utara Muhammad Zuardi; Kholil , Ahmad; Supaino; Cahyoginarti; Sudarsono
Jurnal Tiyasadarma Vol. 3 No. 1 (2025): Juli 2025 | Jurnal Tiyasadarma
Publisher : LPPM ITEBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62375/jta.v3i1.688

Abstract

The foundation is currently supporting the establishment of a cooperative within the school, which could help provide snacks for teachers and the surrounding community. However, it feels necessary to increase knowledge about Sharia principles, given that the foundation is an Islamic educational institution. The community in this institution needs to be given an understanding about managing the potential of business units and developing an entrepreneurial spirit so that in the future they can manage it well. This activity began with a preparatory phase that included a site review at the An-Nahlu Foundation in Kisaran Timur, Asahan, North Sumatra, a field study for problem analysis and solutions, and proposal preparation and permit administration. After the preparations were completed, the implementation activities were carried out at the An-Nahlu Foundation with 20 participants, including educators, education staff, and foundation administrators. The materials provided included an explanation of sharia-based cooperatives, sharia contracts, and motivations for developing cooperatives as a vehicle for collecting and distributing funds for teachers. From the training with the aim of making community groups aware and motivated about the importance of cooperatives and from the activities that have been carried out, it is known that 70% of participants really understand this, so they have a strong desire to establish a cooperative forum, in its implementation this cooperative awareness really wants to be followed up by providing assistance in making cooperative permits by starting with the desire to register participants who want to become founders of the cooperative, the output measure of this activity is with an indicator that 70% of training participants understand well about the importance of cooperatives that can be achieved well.
Pengaruh Pembiayaan Syariah, Pendampingan Bisnis, Dan Manajemen Keuangan Terhadap Kinerja UMKM Ridho, Fachmi; Ahmad Kholil; Muhammad Zuardi; Diena Fadhilah; Ermyna Seri
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 3: April 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i3.14848

Abstract

Riset ini bertujuan menganalisis pengaruh pembiayaan syariah, pendampingan bisnis, dan manajemen keuangan terhadap kinerja UMKM nasabah Bank BTPN Syariah di Mobile Marketing Syariah (MMS) Lubuk Pakam. Penelitian dilatarbelakangi pentingnya peran lembaga keuangan syariah dalam mendukung pertumbuhan UMKM melalui penyediaan akses modal syariah, pendampingan intensif, serta pengelolaan finansial yang efektif. Menggunakan metode kuantitatif dengan teknik pengumpulan data kuesioner pada 97 responden dan dianalisis menggunakan regresi linier berganda (SPSS 26), ditemukan bahwa ketiga variabel (pembiayaan syariah, pendampingan bisnis, dan manajemen keuangan) secara simultan berpengaruh signifikan terhadap kinerja UMKM. Namun, hasil uji t (parsial) menunjukkan bahwa variabel pembiayaan syariah tidak berpengaruh signifikan, sedangkan variabel pendampingan bisnis dan manajemen keuangan terbukti memiliki pengaruh signifikan terhadap kinerja UMKM nasabah Bank BTPN Syariah di MMS Lubuk Pakam.
Pengaruh Literasi Keuangan Syariah, Kemudahan, Dan Kepercayaan Terhadap Minat Mahasiswa Keuangan Dan Perbankan Syariah Politeknik Negeri Medan Menggunakan Byond by BSI Putri Hadi Utami; Diena Fadhilah; Marlya Fatira; Rahmadani; Muhammad Zuardi
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 11 No. 01 (2026): JESPB Edisi April 2026
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v11i01.3045

Abstract

This study examines the interest of students of the Islamic Finance and Banking Study Program at Medan State Polytechnic in using BYOND by BSI. There are three independent variables in this study: Islamic financial literacy, convenience, and trust; the dependent variable is interest. Normality, heteroscedasticity, multicollinearity, and autocorrelation tests are prerequisite tests. The results of the partial test indicate that the Islamic financial literacy variable partially has a moderate and significant positive effect on interest in using BYOND by BSI with a significance level of 0.022, the convenience variable partially has a strong positive effect on interest in using BYOND by BSI with a significance level of 0.054, and the trust variable partially has a very strong and significant positive effect on interest in using BYOND by BSI with a significance level of 0.000. With a significance level of 0.000, the interest of students in the Islamic Finance and Banking Study Program at the Medan State Polytechnic is positively and significantly influenced by the variables of Islamic financial literacy, ease, and trust in using BYOND by BSI.
Pengabdian Mandiri Kemitraan Masyarakat Pendampingan Akuntansi Sederhana untuk Mendukung Kualitas Layanan pada Tenank Cafe Medan Muhammad Zuardi; Sally Maya Vida; Raina Rosanti; Sabarita Tarigan; Heddy Heddy
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2026): Mei : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v3i2.3237

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting national economic growth, particularly in the culinary sector. However, many MSME entrepreneurs still face challenges in financial management due to the lack of proper implementation of simple accounting systems. Tenank Cafe Medan is one of the culinary businesses with strong growth potential, yet it continues to experience difficulties in transaction recording, cash flow management, and the preparation of simple financial statements, which affect the quality of business services. Therefore, this Community Partnership Independent Service Program (PMKM) aims to provide assistance in simple accounting practices to improve service quality at Tenank Cafe Medan. The program was implemented through observation, socialization, training, direct practice, and mentoring activities. The materials included transaction recording, cash book preparation, simple income statements, and cash flow management. The results show an improvement in the partner’s understanding and ability to manage finances systematically. Better financial management has also contributed to improving operational management and customer service quality. Thus, this program positively supports business management strengthening and service quality improvement at Tenank Cafe Medan.
Desain Model Bisnis Wakaf Produktif Berbasis Komoditas Pertanian Lokal di Sumatera Utara Muhammad Zuardi; Irma Suryani Lubis; Indri Dithisari; Lia Hartika
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 2 (2026): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i2.6593

Abstract

Productive waqf is an Islamic social finance instrument with significant potential to support sustainable economic development for the community. However, the management of waqf in Indonesia is still dominated by a consumptive approach, resulting in suboptimal economic impacts on the real sector and community empowerment. One strategic sector relevant to the development of productive waqf is the local agricultural sector, particularly in North Sumatra, which has potential land and superior commodities. Integrating waqf with the agricultural sector is expected to create added economic value, improve farmers' welfare, and strengthen regional food security. This study aims to design a business model for productive waqf based on local agricultural commodities using the Business Model Canvas approach. The research method employed is applied qualitative research with a case study on Lumbung Wakaf Sumatera Utara. Data collection was carried out through field observation, in-depth interviews, documentation, and Focus Group Discussions. The results of the study indicate that the management of agricultural waqf still faces limitations in the managerial capacity of nazhir and access to capital.
Co-Authors Ahmad Kholil Cahyoginarti, Cahyoginarti Diena Fadhilah Ermyna Seri Heddy Heddy, Heddy Indri Dithisari Irma Suryani Lubis Kholil , Ahmad LIA HARTIKA Marlya Fatira AK Putri Hadi Utami Rahmadani Rahmadani Raina Rosanti Ridho, Fachmi SABARITA TARIGAN Sally Maya Vida Sudarsono Supaino