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All Journal Jurnal Ilmiah Edunomika (JIE)
Wahyu Widiya Ningsih
Universitas Sarjanawiyata Tamansiswa Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengaruh Kualitas Website Dan Kualitas Service Terhadap Loyalitas Melalui Kepuasan Pengguna Shopee Wahyu Widiya Ningsih; Ida Bagus Nyoman Udayana; Lusia Tria Hatmanti Hutami
JURNAL ILMIAH EDUNOMIKA Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i1.2003

Abstract

This research was conducted with the aim of knowing and analyzing what could affect the loyalty of Shopee e-commerce users. With several variables contained in this study, namely, website quality, service quality, user satisfaction and loyalty. In this study, there is a population namely Shopee e-commerce users and customers. And sampled a number of 100 respondents who use and subscribe to Shopee e-commerce. In taking a sample in this study using a probability model sampling technique or random sampling. This technique is a sample return technique where each member of the population has an equal chance of being selected as a semple member. After processing the data with SPSS 20, this research shows that website quality and service quality have a positive effect on user satisfaction, and user satisfaction has a positive effect on loyalty. The results of these calculations show that the sig value is positive, therefore all variables are accepted because they have a positive influence. Keywords : website quality, service quality, user satisfaction, loyalty
Co-Authors Ida Bagus Nyoman Udayana Lusia Tria Hatmanti Hutami