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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) JEMMA | Journal of Economic, Management and Accounting Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmu Manajemen Profitability Journal of Management and Islamic Finance
Lusia Tria Hatmanti Hutami
Universitas Sarjanawiyata Tamansiswa Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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MEMBANGUN PURCHASE INTENTION MELALUI TRUST PADA APLIKASI BUKALAPAK.COM (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SARJANAWIYATA TAMANSISWA) Hanifia Rahma Wulandari; Ida Bagus Nyoman Udayana; Lusia Tria Hatmanti Hutami
JEMMA (Journal of Economic, Management and Accounting) Vol 4, No 1 (2021): Maret 2021
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jemma.v4i1.632

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui (1) pengaruh reputation terhadap trust, (2) pengaruh risk terhadap trust, (3) pengaruh perceived ease of use terhadap trust, (4) pengaruh trust terhadap purchase intention. Sampel dalam penelitian ini adalah 120 mahasiswa/mahasiswi Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa Yogyakarta pengguna aplikasi Bukalapak.com. Metode pengumpulan data menggunakan metode kuesioner melalui google form dan dibagikan menggunakan teknik purposive sampling. Dalam penelitian ini digunakan uji kualitas data, uji asumsi klasik (uji normalitas, uji multikolinearitas, dan uji heterokedastisitas), analisis regresi linier berganda dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa reputation berpengaruh positif terhadap trust; risk berpangaruh positif terhadap trust; perceived ease of use berpengaruh positif terhadap trust; dan trust berpengaruh positif terhadap purchase intention.Kata kunci: Bukalapak.com, reputation, risk, perceived ease of use, trust, purchase intention.AbstractThis study aims to determine (1) the effect of reputation on trust, (2) the effect of risk on trust, (3) the effect of perceived ease of use on trust, (4) the effect of trust on purchase intention. The sample in this study were 120 students of the Faculty of Economics, University of Sarjanawiyata Tamansiswa Yogyakarta who used Bukalapak.com application. The data collection method used a questionnaire method via google form and distributed using purposive sampling technique. This research used data quality test, classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis and hypothesis testing. The results of this study indicate that reputation has a positive effect on trust; risk has a positive effect on trust; perceived ease of use has a positive effect on trust; and trust has a positive effect on purchase intention.Keywords: Bukalapak.com, reputation, risk, perceived ease of use, trust, purchase intention.
Analisis Pengaruh Citra Merek, Kepercayaan Merek dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Specs (Studi Kasus Pada Konsumen Sepatu Specs Di Kota Lombok Timur) Muh Hasban Wadi; Muinah Fadhilah; Lusia Tria Hatmanti Hutami
J-MAS (Jurnal Manajemen dan Sains) Vol 6, No 1 (2021): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v6i1.223

Abstract

This study aims to determine the effect of brand image, brand trust and product quality in influencing consumer purchasing decisions of specs brand sport shoes and also to determine wich factors have the greatest influence on consumer purchasing decisions of specs brand sports shoes. The study took a sample of 100 respondents to be examined using nonprobability sampling method and by using the incidental sampling technique. The data analisys used in this research is Multiple Linier Regression Analysis. Before the regression analysis was carried out, there were several stages of testing which were carried out, including the validity test and the reliability test. Then the classical assumption tests were carried out including normality test , multicolonierity test, heteroskedastisity test, individual parameter significance test (t-test), simultaneous significance test (F-test) and determination coefficient test (R2).
Efektivitas Online Travel Agent Dan Promosi Penjualan Terhadap Jumlah Tamu Di Hotel Arjuna Yogyakarta Dea Nadya br Ginting; Muinah Fadhilah; Lusia Tria Hatmanti Hutami
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i1.3314

Abstract

This study aims to determine the effectiveness of Online Travel Agent and Sales Promotion on the number of guests at Arjuna Hotel Yogyakarta and help tourists and hospitality find sales promotion strategies in increasing the level of visits and occupancy in order to increase the revenue of businesses and regions of Yogyakarta Special Region. The population used in this research is 1 person from Front Office Manager Arjuna Hotel Yogyakarta. The analysis model used in this study is Qualitative with interviews, observations, documentation and SWOT analysis. The result of this study is that OTA is proven to increase the number of guests or room occupancy so that the participation and support from the hotel both from employees and management must be improved, so that the goal to increase sales is achieved. Keywords : Effectiveness, Online Travel Agent, Sales Promotion
Pengaruh Kualitas Website Dan Kualitas Service Terhadap Loyalitas Melalui Kepuasan Pengguna Shopee Wahyu Widiya Ningsih; Ida Bagus Nyoman Udayana; Lusia Tria Hatmanti Hutami
JURNAL ILMIAH EDUNOMIKA Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i1.2003

Abstract

This research was conducted with the aim of knowing and analyzing what could affect the loyalty of Shopee e-commerce users. With several variables contained in this study, namely, website quality, service quality, user satisfaction and loyalty. In this study, there is a population namely Shopee e-commerce users and customers. And sampled a number of 100 respondents who use and subscribe to Shopee e-commerce. In taking a sample in this study using a probability model sampling technique or random sampling. This technique is a sample return technique where each member of the population has an equal chance of being selected as a semple member. After processing the data with SPSS 20, this research shows that website quality and service quality have a positive effect on user satisfaction, and user satisfaction has a positive effect on loyalty. The results of these calculations show that the sig value is positive, therefore all variables are accepted because they have a positive influence. Keywords : website quality, service quality, user satisfaction, loyalty
Website Quality, Brand Image, And Brand Trust On Repurchase Intention Through Customer Satisfaction As Intervening Variables Ida Bagus Nyoman Udayana; Lusia Tria Hatmanti Hutami; Yuli Endar Yani
Jurnal Ilmu Manajemen Profitability Vol 6, No 2 (2022): AGUSTUS 2022
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v6i2.8474

Abstract

The purpose of this study was to determine the effect of website quality, brand image, brand trust on repuschase intention through customer satisfaction as an intervening variable (study on consumers at Mutiara Cosmetics Yogyakarta stores). This research was conducted in the city of Yogyakarta by distributing questionnaires to a research sample of 100 respondents through probability sampling technique. The data were analyzed using SPSS 25. The results of this study indicate that the website quality variable has a significant effect on customer satisfaction, obtaining a significant value of 0.000. The variable brand image has an effect on customer satisfaction, obtaining a significant value of 0.050. The variable brand trust has an effect on customer satisfaction, obtaining a significant value of 0.031. The customer satisfaction variable has no effect on repurchase intention to obtain a significant value of 0.254. The variable wesite quality has an effect on repurchase intention has a significant value of 0.002. The variable brand image has an effect on repurchase intention to obtain a significant value of 0.000. The variable brand trust has an effect on repurchase intention to obtain a significant value of 0.045.
THE EFFECT OF INFLUENCER ATTRACTIVENESS AND EXPERTISE ON INCREASING PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE: (CASE STUDY OF CONSUMERS OF SCARLETT WHITENING PRODUCTS IN YOGYAKARTA CITY) Dona Fitriani; Ida Bagus Nyoman Udayana; Lusia Tria Hatmanti Hutami
Journal of Management and Islamic Finance Vol. 3 No. 1 (2023): Journal of Management and Islamic Finance
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jmif.v3i1.6441

Abstract

Recently, the beauty trend for face and body care has become more popular, this has been adopted in many rapidly growing beauty industries. The objective of this study is therefore to determine the influence of Attractiveness and Expertise Influencers, and of Brand Image on Purchase Intention. This research was quantitative by taking 100 samples of social media users in the city of Yogyakarta, men and women aged at least 15 years old who have seen the Scarlett Whitening Endorsement brand broadcasts on influencers on social media. The sampling method used a non-probability method and the sampling technique was purposive sampling. Data collection was done by sending a link to the questionnaire via Google From which was distributed online to respondents. Data analysis used IBM SPSS application. The results of this study indicate that the influence variable Attractiveness (X1) has a significant positive effect on brand image (Z) with a value of 0.004, then the Influencer expertise variable (X2) has a significant positive effect on brand image (Z) with a value of 0.000. The brand image variable (Z) has a significant positive effect on purchase intention (Y) with a value of 0.000. Moreover, the Attractiveness influence variable (X1) has no significant effect on purchase intention (Y) with a value of 0.168. The variable Expertise influence (X2) has a significant positive effect on purchase intention (Y) with a value of 0.001. In addition, the results of the study also show that brand image is able to act as an intervening variable for the influence of Attractiveness and Expertise influencers on the purchase intention of consumers of Scarlett Whitening products in the City of Yogyakarta.
Analisis Pengaruh Kualitas Produk, Brand Image dan Life Style terhadap Keputusan Pembelian Konsumen Merek Uniqlo (Studi Kasus pada Mahasiswa di Yogyakarta) Deri Yuansyah; Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.3682

Abstract

The economy in this era continues to grow and increasingly leads to very tight competition, especially in the field of business carried out by companies that produce similar goods or services. Uniqlo is a retail company that also offers fashion and lifestyle products with brands originating from Japan. This study aims to determine whether Product Quality, Brand Image, and Lifestyle influence consumer purchasing decisions at Uniqlo in Yogyakarta. The sampling method used is a non-probability method with purposive sampling technique. Collecting data by distributing questionnaires directly to 100 respondents. Data is processed using SPSS, and the analysis tool uses Multiple Linear Regression analysis. The results of the analysis of questionnaire data partially Product quality has a negative and significant effect on purchasing decisions. Partially, Brand Image has a positive and significant effect on Purchasing Decisions. Partially, Life Style has a positive and significant effect on Purchasing Decisions. Product Quality, Brand Image, Life Style, simultaneously or jointly have a positive and significant effect on purchasing decisions.
Co-Authors Ambar Lukitaningsih Dea Nadya br Ginting Deri Yuansyah Dona Fitriani Hanifia Rahma Wulandari Ida Bagus Nyoman Udayana Muh Hasban Wadi Muinah Fadhilah Wahyu Widiya Ningsih Yuli Endar Yani