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All Journal EPIGRAM (e-journal) Jurnal Administrasi Profesional
Fortuna Zain
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Gaya Kepemimpinan Suportif terhadap Kualitas Jasa Pelayanan Mahasiswa di Jurusan Administrasi Bisnis Muhammad Yasin; Azwar Azwar; Fortuna Zain
Epigram Vol 12 No 2 (2015)
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (141.945 KB) | DOI: 10.32722/epi.v12i2.723

Abstract

This research aimed to know how much percentation and how the relationship between supportive leadership style against the quality of student service in Business of Administration Departement. Observation against the quality of student service in Business of Administration Departement made across survey approach by collecting data from respondents were obtained from spreading survey directly to students in student service locket. In this research, data analysis method which was used was validity and reliability test, normality test, the coefficient of determination analysis, t test, simple linear regression analysis, product moment correlation analysis. The result of the research showed that had low relationship but real impact between supportive leadership style with the quality of student service in Business of Administration Departement. Supportive Leadership style (independent variable) was researched which had relationship around 20,5% against the quality of student service in Business of Administration Departement and the rest arounded 79,5% was determined by the another factor.
Cita Rasa dan Ekuitas Merek PENGARUH CITA RASA DAN EKUITAS MEREK TERHADAP MINAT BELI INDOMIE GORENG RASA RENDANG: (Studi Kasus pada Konsumen Indomie di Kecamatan Pancoran Mas, Kota Depok) Oktavia Damayanti; Fortuna Zain; Nidia Sofa
Administratif Profesional Vol 4 No 1 (2023): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v4i1.5621

Abstract

This study aims to determine and analyze whether there is a partial and simultaneous influence between Taste and Brand Equity on consumer buying interest in Pancoran Mas District, Depok City. This study uses causal associative research with a quantitative approach. Data collection used in this study were primary and secondary data. The data analysis employed instrument test analysis, classical assumption test, and hypothesis testing. The sample was determined using a purposive sampling method and analyzed using SPSS version 25. The sampling formula used was the Slovin formula, and obtained a total sample of 100 respondents. The regression equation model in this study is Y = -14.934 + 0.753X1 + 0.607X2 + e that this study is feasible to use. The results of this study indicate that taste and brand equity simultaneously affect consumer buying interest in Indomie Goreng Rendang, with a large effect of 56.6%. Partially, the taste has a positive and significant effect on buying interest, and brand equity has a positive and partially significant effect on buying interest Key Word : Taste, Brand Equity, Buying Interest
Co-Authors Azwar Azwar Muhammad Yasin Nidia Sofa Oktavia Damayanti