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All Journal Jurnal Karya Pendidikan Matematika Jurnal Administrasi Profesional
Oktavia Damayanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Cita Rasa dan Ekuitas Merek PENGARUH CITA RASA DAN EKUITAS MEREK TERHADAP MINAT BELI INDOMIE GORENG RASA RENDANG: (Studi Kasus pada Konsumen Indomie di Kecamatan Pancoran Mas, Kota Depok) Oktavia Damayanti; Fortuna Zain; Nidia Sofa
Administratif Profesional Vol 4 No 1 (2023): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v4i1.5621

Abstract

This study aims to determine and analyze whether there is a partial and simultaneous influence between Taste and Brand Equity on consumer buying interest in Pancoran Mas District, Depok City. This study uses causal associative research with a quantitative approach. Data collection used in this study were primary and secondary data. The data analysis employed instrument test analysis, classical assumption test, and hypothesis testing. The sample was determined using a purposive sampling method and analyzed using SPSS version 25. The sampling formula used was the Slovin formula, and obtained a total sample of 100 respondents. The regression equation model in this study is Y = -14.934 + 0.753X1 + 0.607X2 + e that this study is feasible to use. The results of this study indicate that taste and brand equity simultaneously affect consumer buying interest in Indomie Goreng Rendang, with a large effect of 56.6%. Partially, the taste has a positive and significant effect on buying interest, and brand equity has a positive and partially significant effect on buying interest Key Word : Taste, Brand Equity, Buying Interest
Pengembangan Modul Berdiferensiasi Berbasis Metode Drill untuk Meningkatkan Pemahaman Konsep Siswa Sekolah Dasar pada Operasi Hitung Perkalian dan Pembagian Oktavia Damayanti; Dyana Wijayanti
Jurnal Karya Pendidikan Matematika Vol 13, No 1 (2026): Jurnal Karya Pendidikan Matematika Volume 13 Nomor 1 Tahun 2026
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jkpm.13.1.2026.73-88

Abstract

Elementary school students conceptual understanding on multiplication and division operations is still relatively low. We contend that this is convinient to the shortage of learning media that suits students need also the minimal using of effective tecnique. This research was purposelly to established a differentiated module based towards the drill method to rectify students conceptual understanding of multiplication and division. The method was using research also is research and expansion with the ADDIE development model: analysis, design, development, implementation, and evaluation. The subjects this research were grade III students of public elementary schools in Klaten district, Central Java who were grouped into low and medium categories. The yields this reseach was shown that developed module named valid and very valid with a validity score 90% based on material experts and 90,67% according to media experts. Practicality released the criteria of very practical with a student response score of 94.17% and a teacher response of 95%. Additionally, the drill method using developed modul was effective for both groups students.
Co-Authors Dyana Wijayanti Fortuna Zain Nidia Sofa