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All Journal Jurnal Ilmiah Edunomika (JIE) JPP (Jurnal Pendidikan dan Pembelajaran) Cakrawala Repositori Imwi jurnal syntax admiration Journal Competency of Business Jurnal Multidisiplin Sahombu IIJSE Demagogi: Journal of Social Sciences, Economics and Education INTERDISIPLIN: Journal of Qualitative and Quantitative Research
Rinaldi Rinaldi
Universitas Cokroaminoto Yogyakarta
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Pengaruh Kualitas Produk, Harga, serta Promosi terhadap Keputusan Pembelian Sepeda Motor Yamaha Deta Jogja Isnanda Yusuf Widagdo; Rinaldi Rinaldi
Jurnal Syntax Admiration Vol. 5 No. 8 (2024): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i8.1437

Abstract

Yamaha Deta Jogja as a dealer faces challenges in attracting customers due to increasingly tight competition. This study aims to analyze the effect of product quality, price, and promotion on motorcycle purchasing decisions at Yamaha Deta Jogja. This study uses a quantitative method with data analysis techniques in the form of multiple linear regression. This study found that quality, price, promotion partially and simultaneously have a positive effect on motorcycle purchasing decisions at Yamaha Deta Jogja. Each of these variables shows a significant contribution to consumer decisions in choosing a product, where product quality determines attractiveness based on its durability and reliability. Prices that are in accordance with consumer perceptions are also an important factor, where the match between price and value received increases consumer desire to buy. Effective promotions, through various communication strategies carried out by the company, have succeeded in attracting consumer attention and influencing purchasing decisions.
Innovative Teaching Governance and Teacher Performance in Special Region of Yogyakarta and Antecedent Factors Kurnia, Heri; Pahlevi, Reza Widhar; Rinaldi, Rinaldi; Kusumawati, Intan
JPP (Jurnal Pendidikan dan Pembelajaran) Vol 29, No 2 (2022)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um047v29i22022p069

Abstract

This study aims to determine the role of green information technology and learning orientation as predictors of influencing teacher performance and innovative teaching governance. And to find out the role of the innovative teaching governance construct as a predictor of influencing teacher performance. The population of this research is all teaching staff at State High Schools/Vocational High Schools in Indonesia. The sampling technique used was non-probability simple random sampling with the distribution of questionnaires using google form and a completely filled out questionnaire totaling 183 teaching respondents. The analytical tool used is SEM AMOS. The results showed that there was a significant effect of green information technology and learning orientation on innovative teaching governance; green information technology and innovative teaching governance have been proven to have a significant effect on teacher performance, but learning orientation has no effect on teacher performance.
Factors Affecting Shopee Sellers Competitive Advantage And Company Performance Lalu Supardin; Rinaldi, Rinaldi; Sri Rejeki Ekasasi
Jurnal Multidisiplin Sahombu Vol. 4 No. 01 (2024): Jurnal Multidisiplin Sahombu, 2024
Publisher : Sean Institute

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Abstract

The purpose of this study is to determine the impact of gamification on the competitive advantage and commercial performance of Shopee vendors. This study utilized a quantitative approach. One hundred Shopee vendors who use gamification techniques to improve their overall business performance and competitive advantage are the research sample. The sampling procedure used a non-probability sampling approach combined with purposive sampling techniques. In this study, the data collected through the distribution of Google Form questionnaires were processed and assessed using the PLS-SEM tool. The first finding, from this study, shows that gamification increases competitive advantage in the Shopee app. The second finding, from this study shows that gamification improves company performance in the Shopee app. The last finding, from this study shows that that gamification increases competitive advantage through company performance in the Shopee app.
FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DAN MINAT BELI TERHADAP KEPUTUSAN PEMBELIAN DI PAMELA EMPAT Nurfila, Nurfila; Rinaldi, Rinaldi; Fitriyana, Mifta
Journal Competency of Business Vol. 8 No. 1 (2024): Journal Competency of Business
Publisher : Program Studi Manajemen

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Abstract

Keputusan pembelian merupakan keputusan yang dimiliki seorang konsumen untuk membeli suatu barang atau jasa dengan berbagai pertimbangan-pertimbangan tertentu. Keputusan pembelian yang dilakukan oleh konsumen menggambarkan seberapa jauh pemasar dalam usaha memasukan suatu produk ke konsumen. Penelitian ini bertujuan untuk menganalisis dan menjelaskan faktor-faktor yang mempengaruhi perilaku konsumen dan minat beli terhadap keputusan pembelian di Pamella Empat Yogyakarta. Penelitian ini dilaksanakan di Pamella Empat Yogyakarta. Sedangkan subjek dalam penelitian ini adalah konsumen Pamella Empat. Variabel dalam penelitian ini mencakup Perilaku Konsumen (X1), Minat Beli (X2) sebagai variabel independen, dan Keputusan Pembelian (Y) sebagai variabel dependen. Metode penelitian yang digunakan yaitu kuantitatif survei. Jumlah sampel dalam penelitian ini sebanyak 100 orang responden. Teknik pengambilan sampel dilakukan dengan teknik purposive sampling. Teknik pengumpulan data menggunakan teknik penyebaran kuesioner. Pengujian persyaratan analisis menggunakan uji normalitas, multikolinearitas, heteroskedastisitas. Sedangkan Metode analisis data yang digunakan adalah regresi linier berganda, uji hipotesis parsial (T), uji hipotesis simultan (F) dan koefisien deteminasi. Pengujian hipotesis simultan menunjukkan terdapat pengaruh signifikan X1, X2, terhadap Y (0,000 < 0,05). Sedangkan pengujian hipotesis parsial menunjukkan pengaruh X1 terhadap Y sebesar (0,00 < 0,05) dan X2 terhadap Y sebesar (0,00 < 0,05). Hasil koefisien determinasi (Adjusted R Square) menunjukkan pengaruh sebesar 0,813 atau 81,3% sedangkan sisanya sebesar 19,7% dipengaruhi variabel lain yang tidak dimasukkan dalam penelitian ini. Berdasarkan hasil penelitian menunjukan bahwa: Perilaku Konsumen berpengaruh signifikan terhadapat Keputusan Pembelian di Pamella Empat. Minat Beli berpengaruh signifikan terhadap Keputusan Pembelian di Pamella Empat Yogyakarta.
PENGARUH KUALITAS PELAYANAN, KUALITAS HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PEDAGANG KAKI LIMA DI MALIOBORO Ainun, Asri; Rinaldi, Rinaldi
Journal Competency of Business Vol. 8 No. 1 (2024): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v8i01.2519

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Signifikan parsial dan simultan Kualitas Pelayanan, Harga dan Promosi Terhadap Kepuasan Konsumen Pedagang Kaki Lima Di Malioboro Penelitian ini menggunakan jenis penelitian kuantitaif. Populasi dalam penelitian ini adalah seluruh konsumen pedagang kaki lima malioboro. sampel dalam penelitian ini adalah 384 konsumen. Pengambilan data dalam penelititian ini adalah convenience, metode penentuan sampel secara bebas. Yang kemudian diolah menggunakan statistical Package For Social Science (SPSS) versi 25. Teknik pengumpulan data dengan kuesioner .Metode analisis data denga uji instrumen penelitian (validitas dan reliabilitas), uji asumsi klasik (normalitas, multikolinearitas, dan heteroskedastisitas), regresi linier berganda, uji t dan F dan koefisien determinasi. Hasil penelitian menunjukkan bahwa diperoleh t-hitung sebesar 3.230 t-tabel sebesar 1.966. Hal ini dapat dipastikan bahwa Ha diterima atau kualitas pelayanan secara parsial berpengaruh signifikan terhadap kepuasan konsumen pedagang kaki lima di malioboro. Harga, diperoleh t-hitung sebesar 2.138, t-tabel sebesar 1966. Hal ini dapat dipastikan bahwa Ha diterima atau harga secara parsial berpengaruh signifikan terhadap kepuasan konsumen pedagang kaki lima di malioboro. Promosi, diperoleh t-hitung sebesar 5.645 dengan t-tabel sebesar 1955. Hal ini dapat dipastikan bahwa Ha diterima atau promosi secara parsial berpengaruh signifikan terhadap kepuasan konsumen pedagang kaki lima di malioboro. Secara simultan, kualitas pelayanan, harga, dan promosi, di peroleh F-hitung sebesar 13.564 dengan f-tabel sebesar 2.40. Hal ini dapat dipastikan bahwa Ha diterima atau kualitas pelayanan, harga, dan promosi secara simultan berpengaruh signifikan terhadap kepuasan konsumen pedagang kaki lima di malioboro.
Pengaruh Citra Merek, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Produk Handphone Infinix di Yogyakarta Haris Adilla Oktabrian; Rinaldi
Demagogi: Journal of Social Sciences, Economics and Education Vol. 2 No. 4 (2024): August
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/demagogi.v2i4.59

Abstract

Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh citra merek, harga, dan kualitas produk terhadap keputusan pembelian produk handphone infinix di Yogyakarta. Metode penelitian yang digunakan adalah kuantitatif, dengan pengumpulan data menggunakan angket, pengujian kualitas data, uji asumsi klasik berupa (uji normalitas, uji multikolinieritas, uji autokorelasi, uji heteroskedastisitas), uji analisis regresi berganda, dan uji hipotesis menggunakan software SPSS Statistics 25. Populasi penelitian ini adalah masyarakat Yogyakarta yang pernah menggunakan atau sedang menggunakan handphone Infinix sebanyak 100 responden. Data menunjukan bahwa harga dan kualitas produk mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian, namun citra merek tidak mempunyai pengaruh terhadap keputusan pembelian. Nilai customized R-squared sebesar 0,742 artinya 74,2% keputusan pembelian dipengaruhi oleh variabel citra merek, harga, dan kualitas produk, sedangkan 25,8% tidak dibahas dalam penelitian ini, hal ini menunjukan dipengaruhi oleh faktor lain. Kata kunci:Keputusan Pembelian, Citra Merek, Harga, Kualitas Produk
The Influence Of Digital Marketing And Price Discounts On Cokroaminoto University Yogyakarta Students' Purchasing Decisions On The Shopee Shopping Platform Nugraha Dwi Permana; Rinaldi
INTERDISIPLIN: Journal of Qualitative and Quantitative Research Vol. 1 No. 4 (2024)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interdisiplin.v1i4.46

Abstract

This research aims to determine the influence of digital marketing and price discounts on Cokroaminoto University Yogyakarta students' purchasing decisions on the Shopee shopping platform. The data collection technique in this research used a purposive sampling technique with a total of 94 respondents who were students at Cokroaminoto University, Yogyakarta who used or had shopped on the Shopee shopping platform. The analytical test tools used in this research are the multiple linear regression test and the coefficient of determination test (R2). So the hypothesis tests used are partial significance tests (T test) and simultaneous significance tests (F test). The results of this research show that: 1) digital marketing has a significant influence on students' purchasing decisions, this is proven by the results of tcount > ttable or 6.058 > 1.661, and a significance value of 0.000 < 0.05. 2) price discounts have no influence on students' purchasing decisions, this is proven by the results of tcount < ttable or 1.649 < 1.661, and a significance value of 0.102 > 0.05. 3) digital marketing and price cuts simultaneously have a significant influence on students' purchasing decisions, this is proven by the results of fcount > ftable or 43.868 > 3.94, and a significance value of 0.000 < 0.05.
The Influence Of Green Marketing Environmental Awareness And Purchasing Interest On Decisions To Purchase Aqua Gallon Drinking Water In The City Of Yogyakarta Slamet Riyadi; Rinaldi
INTERDISIPLIN: Journal of Qualitative and Quantitative Research Vol. 1 No. 4 (2024)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interdisiplin.v1i4.55

Abstract

This research aims to determine the influence of green marketing, environmental awareness, and purchasing interest on the decision to purchase aqua gallon bottled drinking water in the city of Yogyakarta. The analysis test tool used is SmartPLS V.4 with the SEM (Structural Equation Modeling) analysis method. With the results, namely: 1. Green marketing (X1) has no influence on purchasing decisions regarding (Y). This is proven by the results of the p value 0.164 > 0.05, the t statistical significance value 1,390 < 1.96 (5%). 2. Environmental awareness (X2) has no influence on purchasing decisions regarding (Y). This is proven by the results of the p value 0.519 > 0.05, the t statistical significance value 0.645 < 1.96 (5%), which means that the environmental awareness variable (X2) does not have a positive effect on purchasing decisions (Y). 3. Purchase interest (X3) has a positive influence on purchasing decisions regarding (Y). This is proven by the results of the p value 0.000 < 0.05, the t statistical significance value 5,413 > 1.96 (5%).
PENGARUH CITRA MEREK, HARGA PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MIXUE DI YOGYAKARTA Nunuk D. G. Endang Palupi; Diana Leli Indratno; Rinaldi Rinaldi; Azwar Azwar; Lalu Supardin
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.10173

Abstract

This study aims to determine and analyze the effect of brand image, product price, and product quality on purchase decision Mixue in Yogyakarta. The data collection method was carried out by distributing questionnaires to research respondents. The sample used in this study were respondents who had purchased Mixue products in Yogyakarta. The number of samples used in this study were 100 respondents. This study uses multiple linear regression analysis as a data analysis method using SPSS 24 software. The findings in this study are divided into four findings: first, brand image has a significant effect on purchase decisions Mixue in Yogyakarta. Second, product price has no significant effect on purchase decisions Mixue in Yogyakarta. Third, product quality has a significant effect on purchase decisions Mixue in Yogyakarta. Fourth, brand image, product price and product quality on purchase decisions Mixue in Yogyakarta Keywords: Brand Image, Product Price, Product Quality, Purchase Decision
Peran Sistem Informasi Sumber Daya Manusia Saat Menghadapi Krisis Pandemi Covid 19 Di Perusahaan Startup Yogyakarta Dodi Setiawan Riatmaja
Cakrawala Repositori IMWI Vol. 6 No. 3 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i3.348

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui peran penggunaan sistem informasi sumber daya manusiadalam menghadapai krisi pandemic covid 19 yang dihadapi perusahaan startup yang ada di Yogyakarta. Penelitian ini dilakukan dengan mengambil 100 sample dari berbagai perusahaan startup yangada di Yogyakarta dengan random. Teknik perhitungan yang digunakan dalam penelitian ini adalah model Analisis Regresi Linier Berganda. Berdasarkan hasil analisis menunjukkan bahwa terdapat pengaruh yang signifikan antara penggunaan siste informasi sumber daya manusia dari sistem penggunaan teleworking, sistem rekruitmen, sistem benefit, sistem penunjang dan sistem kinerja dalam peran nya menghadapi krisis pandemic covid 19, dimana hamper semua perusahaan startup yanga da di Yogyakarta menerapkan work from home. Hasil analisis regresi linier berganda menunjukkan bahwa terdapat pengaruh positif dan signifikan dalam penggunaan sitem teleworking, sistem perekrutan, sistem benefit, sistem penunjang dan sistem kinerja dan mampu memberikan kontribusi yang signifikan dalam meningkatkan produktifitas kerja bagian SDM dalammenghadapi krisi pandemic covid 19.
Co-Authors Ainun, Asri Azwar Azwar Diana Leli Indratno Haris Adilla Oktabrian Intan Kusumawati Isnanda Yusuf Widagdo Kurnia, Heri Lalu Supardin Lalu Supardin Mifta Fitriyana Nugraha Dwi Permana Nunuk D. G. Endang Palupi Nurfila, Nurfila Reza Widhar Pahlevi, Reza Widhar Riansyah, Raja Bayu Ikhsan Sari, Eva Normalita Slamet Riyadi Sri Rejeki Ekasasi, Sri Rejeki